Game changing for careers, SMARTIES X and SMARTIES North America recognize the individuals and teams who are pioneering marketing transformation in the relationship between brands and their consumers. These are the same leaders who are architecting the future of innovation, creative effectiveness and business impact in this newconnected world.
The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers, brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).
Launched for the first time in 2020, SMARTIES Unplugged is a two-day conference focused on the future of innovation and creative effectiveness. SMARTIES Unplugged expands beyond just one day into a valuable online industry resource for marketing inspiration that includes the largest repository of marketing case studies in the world, trend reports, research as well as best practices.
Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
speakers from past MMA events include
With over 1,200 marketing campaign case studies to review, this is the #1 resource for marketers looking to be inspired with what’s possible in becoming a modern marketer.
MMA’s proprietary research showcases at what point cognition takes place in a mobile and desktop environment. The insights provide tips on what brands and agencies need to consider as part of a first second creative strategy to capture and earn their consumer’s attention.
The MMA Trend Reports identify shared characteristics of the most effective campaigns and unearths key marketing trends for brands to watch, learn and implement to become modern marketers.
The MMA has compiled and aggregated creative effectiveness best practices from the leading social platforms including Facebook, Twitter, Pinterest, Snap, and more.