Events

Perspectivas, Conexões e Futuro O MMA Kick Off Brasil 2026 abre o ano convidando o mercado a refletir, trocar e se conectar às ideias que irão orientar o marketing em 2026. Um encontro exclusivo para membros e convidados, pensado para provocar conversas relevantes e alinhar visões sobre o futuro do setor. Nos reuniremos no escritório da Uber Ads, dando início a um novo ciclo de conexões, insights e colaboração. Um convite para começar o ano conectado ao que realmente importa para o marketing hoje.

Turning Insights to Impact

Comenzando nuestro viaje  MMA Kick Off Argentina marca el inicio de nuestras actividades anuales en el país. En marzo, abriremos las puertas a un nuevo y apasionante capítulo. Este evento exclusivo para invitados y asociados promete revelar las tendencias y oportunidades que definirán el sector durante todo el año. Los líderes y expertos de la industria compartirán sus visiones innovadoras y ofrecerán conocimientos valiosos. Unite a nosotros para seguir ideas innovadoras de profesionales de la industria de las comunicaciones mientras exploramos las nuevas fronteras del marketing en 2026.

Marketers are often under pressure to defend brand marketing investments, but don’t always have the measurement methods to really “prove it.” In this webinar, we will share new findings on what separates Brand Accountable organizations from those that are Brand Vulnerable—and how to strengthen your ability to defend (and grow) brand investment.

Economic uncertainty is accelerating value-seeking behaviors—more cross-shopping, stronger private-label interest, and growth at discount and club formats. Join us as InMarket shares new insights on a survey from 4,000+ U.S. adults on audience, messaging, channel, and measurement moves you can make now.

Understanding AI’s strengths and weaknesses so you can harness AI’s power.

Hands-on with RAG Agents, GEMS and Custom GPTs to build useful agents fast.

Hands-on with creating agents with triggers and schedules to take bounded actions.

Moving beyond the individual agent to a team of specialists. We explore how to network a "Data Analyst Agent," a "Persona Agent," and a "Creative Agent" into a single loop, utilizing the network effect to drive ROI and consistency.

Redefining the marketer's role from "content creator" to "system orchestrator." We wrap up the week by focusing on AI governance, the "Editor-in-Chief" mindset, and how to scale these systems into a production-grade enterprise workforce.

CMO CONNECT | Dinner brings together a curated group of CMOs and senior marketing leaders for an intimate, off-the-record conversation on the priorities shaping marketing leadership today-what’s changing, what’s working, and what’s next. Taking place on 13 April 2026, seats are limited to preserve the quality of discussion; request your invitation to join the table.

Indonesia's creative heartbeat has shifted to be the nation's primary economic engine. The Creative sector is projected to contribute Rp 1,700+ trillion (approx. 8% of GDP) by the end of 20261, officially outperforming the growth rates of the manufacturing and agriculture sectors. "Creativity in Motion" reflects how standing at the intersection where cold data meets the visceral pulse of...

Turning Insights to Impact

Guided by MMA's Board of Directors, The MMA Leadership Pulse focuses on leadership development, practical insights, and actionable solutions that drive business growth and spark innovation, while also reinforcing the core fundamentals of advertising and marketing. With a half-day semi-casual format which hosted by Accenture and ilmuOne Data (IOD). This kick-off program series will feature the grand topics on AgenticAI in Social Commerce & GenAI to Drive ROI. It is designed for genuine networking, insightful discussions, and actionable knowledge exchange among brands, marketers, agencies, media companies, publishers, telecommunications, and technology firms. The digital economy is entering a new era where artificial intelligence no longer just responds to prompts — it acts independently toward goals. Along with GenAI, this MLP 2026 inaugural series will feature agentic AI: systems capable of interpreting objectives, making decisions, and executing multi-step tasks autonomously across digital marketing environments. These autonomous agents go beyond traditional AI or automation by proactively managing workflows — effectively becoming digital collaborators in marketing operations rather than tools that wait for instructions. Join us on Wednesday, 25 February 2026 | 17th Floor, Accenture Office, Wisma 46 - Kota BNI

Featuring Shelly Palmer This half-day invitation-only event is limited to select CMOs and will provide insights into the strategies, technologies, and leadership practices by peer CMOs who are driving successful AI transformations across the world’s best marketing organizations. This is more than a learning experience—it's a unique forum for building connections and gaining actionable insights ...

The UAE’s new Media Regulation Law now explicitly covers creators, influencers, and online advertising. This webinar provides a practical guide to licensing, advertiser permits, disclosures, content standards, and enforcement under the UAE’s new Media Regulation framework.

Performance marketing is no longer just about speed and automation — it’s evolving into a strategic engine of measurable growth. Join us for a data-rich, insights-driven session where industry leaders unpack the findings of The State of Performance Marketing report and translate them into action for today's performance, measurement, and growth-focused marketer.

AI is fundamentally redefining how marketing drives growth and enterprise value. Yet many marketing organizations remain stuck in early-stage experimentation—pilots, fragmented tools, and efficiency plays that don’t add up to system-wide impact.

Marketing remains a critical driver of growth—so why isn’t it accounted for like other business assets? In this session, we dive into the obstacles for Marketing in demonstrating impact in a way a CFO can trust. We’ll explore what it takes to link marketing activities to outcomes that matter and how to close the communication gap between Finance and Marketing. Walk away with actionable ideas to...

Explore how online communities are fueling always-on fandom and shaping how fans experience everything from major global tournaments to fast-growing women’s sports and niche competitions.

The MMA SMARTIES MEA Awards will honour the most innovative and powerful marketing strategies in the region. This prestigious event is dedicated to recognising and celebrating the technological advances and creative talent that are influencing the future of marketing in this dynamic and rapidly changing region. The SMARTIES Awards provide a venue for marketers, agencies, and brands to showcase...