The Great Identifier Debates
Executing on its mission of bringing together the entire ecosystem to architect the future of marketing, the MMA’s Identifier Solutions Advisory Board invited several leading providers to participate in this critical industry program designed to provide greater transparency and access to critical information around identifiers.
This is not a sponsored debate series — all presentations are product reviews prepared by Identifier solution providers and reviewed by our advisory board.
Rapidly evolving privacy regulations, technologies and consumer behaviors have forced the industry to redesign an Identity ecosystem without third-party cookies, ultimately leaving marketers and publishers to navigate an unfamiliar landscape composed of almost 100 different identity product providers.
Who’s Speaking About What?
Marketing experts will be discussing and debating with technical product experts from leading identifier solution providers to provide marketers with a better understanding of the tech, insights and resources critical to building their strategic Identity roadmaps.
Each session will be followed by a panel discussion led by Prohaska Consulting.
Most marketers may be familiar with one identity solution, as well as the challenges that currently exist with identity. However, perhaps few are aware of all providers and work being done to create an identity solution of the future and their approach to permission/consent.
The MMA believes it’s important for marketers to be educated on all identity solutions, including strengths, limitations, and innovations of each.
If any marketer is going to be great at modern marketing, it’s vital they understand the identifier solutions now and in the so very complicated future where Marketers are facing critical regulatory complexities.
As most marketers are familiar with at least one identifier solution, likely few are aware of all, let alone have had the opportunity to learn about each solution from providers in one forum. Through this debate series, MMA will enable Marketers to engage with the leading solution providers and learn about their solutions. This will help them make educated decisions on how to better solidify their value propositions and achieve the greatest return on investment.
The top identifier solution providers that we are engaging with:
- LiveRamp IdentityLink
- Verizon Media ConnectID
- Unified ID 2.0 (TTD)
- IAB ReArc
- Salesforce Identity
- Epsilon CORE ID
- Adobe (Experience Platform)
- FLoC (Google)