The Great Identifier Debates | MMA Global

Executing on its mission of bringing together the entire ecosystem to architect the future of marketing, the MMA’s Identifier Solutions Advisory Board invited several leading providers to participate in this critical industry program designed to provide greater transparency and access to critical information around identifiers.

This is not a sponsored debate series — all presentations are product reviews prepared by Identifier solution providers and reviewed by our advisory board.

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Friday, April 16, 2021 - 9:00am EDT to Friday, December 31, 2021 - 3:30pm EST
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Marketing has an "identity" crisis. MMA will bring together more than 30 industry experts to debate the most effective strategies to help roadmap the future of Identity.
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Webinars Heading: 
9 Identifier Product Review Presentations
Webinars Description: 

Rapidly evolving privacy regulations, technologies and consumer behaviors have forced the industry to redesign an Identity ecosystem without third-party cookies, ultimately leaving marketers and publishers to navigate an unfamiliar landscape composed of almost 100 different identity product providers (click here to see the list of providers).

Who’s Speaking About What?

Marketing experts will be discussing and debating with technical product experts from leading identifier solution providers to provide marketers with a better understanding of the tech, insights and resources critical to building their strategic Identity roadmaps.

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Strategic Advisor
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What you should expect to takeaway:

Attendees should expect to get answers to key questions like:

  • How will the identity ecosystem change over the next few years considering announcements by browsers, mobile platforms and others affecting the space?

  • What is the expected long-term impact of these changes on marketers, publishers and consumers?

  • Is there a unique identifier solution available in the market that could solve this “identity crisis,” or will it require a mix of multiple providers?

  • And more...

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Text the word CDODEBATE to 57254 to receive reminders and key information for this series.

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By texting CDODEBATE to 57254 you consent to recurring automated txt msgs from the MMA to the mobile number provided. Consent not required to purchase. Txt STOP to end, HELP for help. Message and Data Rates May Apply. T&C/Privacy: You’ll receive messages for the duration of the series ending January 19, 2023.

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