MMA es la mayor entidad de líderes de la industria del marketing, la tecnología y la innovación del mundo. Posee 15 oficinas regionales y reúne a más de 30.000 miembros. Es la única comunidad del mercado que incluye a todo el ecosistema de anunciantes, agencias, medios y empresas de martech. Su propósito es acelerar la transformación e innovación de marketing a través de tecnología, impulsando el crecimiento del negocio con un fuerte y cercano compromiso del consumidor.
Adicionalmente, los comités de la MMA trabajan en colaboración para desarrollar y abogar por best practices y estándares de desarrollo global. Ver todos los programas e iniciativas.
Comprised of over 800 member companies globally and 16 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to shape the future. The MMA's global headquarters are located in New York with regional operations in Asia Pacific (APAC), Europe/Middle East/Africa (EMEA), and Latin America (LATAM).
Many of the world's largest and most-respected brands – including 19 Fortune Top 25 B2C companies – trust MMA Global to deliver insights and actionable programs that drive business impact.
Not an MMA member? Learn more about becoming an MMA member here.
We enlighten you with a path to the future.
By redefining what it means to be a customer-centric marketer through personalized, predictive, powerful consumer engagment
With our pioneering next-generation Think Tanks we solve the most significant impediments to marketer growth, shaping and accelerating the future while supporting brands to solidify the present.
By providing the Decoding AI for Marketers Training Series - a foundational program that gets marketers hands-on with Generative AI, explaining how different systems work and their strengths and weaknesses using real-life examples and practical exercises, based on the MIT Press book, The AI Conundrum.
With over 2 dozen global events per year, our industry-leading CMO & CEO Summit brings C-Suite members together to define and lead the future.
We empower you with unique knowledge and connections.
By participating on our board and joining committees with representation and engagement from the highest levels you'll be exposed to peers, experts and thought leaders from across the full ecosystem of marketers, tech providers, and sellers for more in-depth insight into issues and solutions.
Join our Marketers Future Collective which represents some of the top marketing talent in the industry today and are the change-agents in their organization
With our Smarties Awards, we have the world's best connected-consumer marketing awards program honoring innovation, creativity and success.
Our Case Study Hub delivers, members-only database of over 1,000 best-in-class marketing case studies from around the world.
Learn best practices from industry-leading brands and build your marketing capabilities by attending the MMA's regular webinar series.
We enable you with science-backed truths and tools.
At our core, the MMA is committed to science and truth. Through a rigorous and intensive research agenda in the areas of measurement, organization, creative, emerging technologies and more, we give the confidence to drive change and help you make better decisions more quickly. Marketers like Wal-Mart have used these insights to reallocate hundreds of millions of dollars in ad spending.
Cross Marketing Effectiveness Research studies (SMoX): Brands have spent millions on our scientific research, including Wal-Mart which invested another $100 million in mobile based on the insights from a SMoX study.
Smarties Business Impact Index: The only global and regional rankings for identifying which advertisers, brands, tech enablers and agencies are delivering the highest business impact with their campaigns.
Proprietary Research: We have spent millions on proprietary research in the past four years and own the most significant body of independent research on next-generation marketing measurement and mix modeling through our Marketing Attribution Think Tank (MATT).
MOSTT is a community of marketing experts and professors committed to rethinking the world of the modern marketing organization, guiding CMO organization design decisions in order to compete more effectively and better drive business growth in today's dramatically changing consumer and technology environment.
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