Architecting the Future While Relentlessly Delivering Today's Business Growth
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La MMA es la asociación líder mundial sin fines de lucro comercial, compuesta por más de 800 empresas asociadas, en alrededor de cincuenta países de todo el mundo. Nuestros miembros provienen de todas las facciones del ecosistema de marketing móvil, incluyendo los comercializadores de marcas, agencias, plataformas tecnológicas móviles, compañías de medios, operadores y otros. La misión de la MMA es acelerar la transformación e innovación de marketing a través de Mobile, impulsando el crecimiento del negocio con un fuerte y cercano compromiso del consumidor.
La misión de la MMA está anclada con cuatro pilares básicos:
Cultivar Inspiración
dirigido a los Chief Marketers, guiando con best practices e innovación.
Construir Capabilities para el éxito
fomentando los conocimientos y la confianza dentro de la organización
Demostrar Medición e impacto
proveer la efectividad e impacto del Mobile a través de la investigación proporcionando la medición del ROI tangible y otros datos.
Defensa
trabajando con socios y nuestros miembros, para proteger la industria del marketing móvil.
Adicionalmente, los comités de la MMA trabajan en colaboración para desarrollar y abogar por best practices y estándares de desarrollo global. Ver todos los programas e iniciativas.
Global Operations: Who We Are
Comprised of over 800 member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to shape the future. The MMA's global headquarters are located in New York with regional operations in Asia Pacific (APAC), Europe/Middle East/Africa (EMEA), and Latin America (LATAM).
Our Executive Team
What We Do
We enlighten you with a path to the future.
By redefining what it means to be a customer-centric marketer through personalized, predictive, powerful consumer engagment
With our pioneering next-generation Think Tanks we solve the most significant impediments to marketer growth, shaping and accelerating the future while supporting brands to solidify the present.
By providing the framework for what it means to be a Brand Safe marketer with SAVE Future of Brand Safety Council
With over 2 dozen global events per year, our industry-leading CEO & CMO Summit brings C-Suite members together to define and lead the future and our flagship, Innovate Summit inspires future innovations.
We empower you with unique knowledge and connections.
By participating on our board and joining committees with representation and engagement from the highest levels you'll be exposed to peers, experts and thought leaders from across the full ecosystem of marketers, tech providers, and sellers for more in-depth insight into issues and solutions.
Join our MM25 peer group which represents some of the top marketing talent in the industry today and are the change-agents in their organization
With our Smarties Awards, we have the world's best connected-consumer marketing awards program honoring innovation, creativity and success.
Our Case Study Hub delivers, members-only database of over 1,000 best-in-class marketing case studies from around the world.
Learn best practices from industry-leading brands and build your marketing capabilities by attending the MMA's regular webinar series.
We enable you with science-backed truths and tools.
At our core, the MMA is committed to science and truth. Through a rigorous and intensive research agenda in the areas of measurement, organization, creative, emerging technologies and more, we give the confidence to drive change and help you make better decisions more quickly. Marketers like Wal-Mart have used these insights to reallocate hundreds of millions of dollars in ad spending.
Cross Marketing Effectiveness Research studies (SMoX): Brands have spent millions on our scientific research, including Wal-Mart which invested another $100 million in mobile based on the insights from a SMoX study.
Smarties Business Impact Index: The only global and regional rankings for identifying which advertisers, brands, tech enablers and agencies are delivering the highest business impact with their campaigns.
Proprietary Research: We have spent millions on proprietary research in the past four years and own the most significant body of independent research on next-generation marketing measurement and mix modeling through our Marketing Attribution Think Tank (MATT).
MOSTT is a community of marketing experts and professors committed to rethinking the world of the modern marketing organization, guiding CMO organization design decisions in order to compete more effectively and better drive business growth in today’s dramatically changing consumer and technology environment.