Sobre | MMA
  2. Sobre

Quem Somos

A MMA é a principal associação sem fins lucrativos do ecosistema mobile no mundo, com mais de 800 empresas associadas de, aproximadamente, 50 países. Nossos associados vem de todos os cantos do ecossistema do Mobile Marketing incluindo marcas anunciantes, agências, plataformas de tecnologia mobile, empresas de mídia, operadoras, entre outros. A missão da MMA é acelerar a transformação e a inovação do marketing através dos dispositivos móveis, promovendo o crescimento do negócio com grande, e próximo, engajamento do consumidor.​

Quatro pilares principais suportam a missão da MMA:

Cultivando Inspiração

Direcionado ao Anunciante; direcionado as melhores práticas e promovendo inovação.

Construindo Capacidades para o Sucesso

Promovendo conhecimento e liderança dentro das empresas anunciantes / marcas.

Demonstrando Métricas e Impacto

Provando a eficácia e o impacto do Mobile através de pesquisas, apresentando uma métrica de ROI tangível e outros dados.

Defendendo

Trabalhando com parceiros e nossos associados para proteger a indústria do Mobile Marketing.

Comitês adicionais da MMA trabalham em colaboração para desenvolver e defender as melhores práticas globais e promover o desenvolvimento dos padrões. Veja todos os Programas e Iniciativas.

 

Global Operations: Who We Are

Comprised of over 800 member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to shape the future. The MMA's global headquarters are located in New York with regional operations in Asia Pacific (APAC), Europe/Middle East/Africa (EMEA), and Latin America (LATAM).

Our Executive Team

Greg Stuart
CEO
MMA
Fabiano Lobo
Managing Director Latam
MMA
 
Rohit Dadwal
MMA India Board Member; Managing Director, APAC
MMA APAC
Chris Babayode
Managing Director, EMEA
MMA
 
Vassilis Bakopoulos
SVP – Head of Insights & Research
MMA
 
Andy Goldman
VP Finance
Mobile Marketing Association
Erica DeLorenzo
SVP, Membership & Business Operations
MMA Global
View Biographies

Our Members Include

View All Members

Not an MMA member? Learn more about becoming an MMA member here.

What We Do

We enlighten you with a path to the future.

By redefining what it means to be a customer-centric marketer through personalized, predictive, powerful consumer engagment

With our pioneering next-generation Think Tanks we solve the most significant impediments to marketer growth, shaping and accelerating the future while supporting brands to solidify the present.

  • MATT - Marketing Attribution Think Tank
  • MOSTT - Marketing Organization Structure Think Tank

By providing the framework for what it means to be a Brand Safe marketer with SAVE Future of Brand Safety Council

With over 2 dozen global events per year, our industry-leading CEO & CMO Summit brings C-Suite members together to define and lead the future and our flagship, Innovate Summit inspires future innovations.

We empower you with unique knowledge and connections.

By participating on our board and joining committees with representation and engagement from the highest levels you'll be exposed to peers, experts and thought leaders from across the full ecosystem of marketers, tech providers, and sellers for more in-depth insight into issues and solutions.

Join our MM25 peer group which represents some of the top marketing talent in the industry today and are the change-agents in their organization

With our Smarties Awards, we have the world's best connected-consumer marketing awards program honoring innovation, creativity and success.

Our Case Study Hub delivers, members-only database of over 1,000 best-in-class marketing case studies from around the world.

Learn best practices from industry-leading brands and build your marketing capabilities by attending the MMA's regular webinar series.

We enable you with science-backed truths and tools.

At our core, the MMA is committed to science and truth. Through a rigorous and intensive research agenda in the areas of measurement, organization, creative, emerging technologies and more, we give the confidence to drive change and help you make better decisions more quickly. Marketers like Wal-Mart have used these insights to reallocate hundreds of millions of dollars in ad spending.

Cross Marketing Effectiveness Research studies (SMoX): Brands have spent millions on our scientific research, including Wal-Mart which invested another $100 million in mobile based on the insights from a SMoX study.

Smarties Business Impact Index: The only global and regional rankings for identifying which advertisers, brands, tech enablers and agencies are delivering the highest business impact with their campaigns.

Proprietary Research: We have spent millions on proprietary research in the past four years and own the most significant body of independent research on next-generation marketing measurement and mix modeling through our Marketing Attribution Think Tank (MATT).

MOSTT is a community of marketing experts and professors committed to rethinking the world of the modern marketing organization, guiding CMO organization design decisions in order to compete more effectively and better drive business growth in today’s dramatically changing consumer and technology environment.