Business Impact Index | MMA Global

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

2021 Winners

    Advertiser
    Global
    Brand
    Global
    Agency Network
    Global
    Holding Company
    Global
    Creative Agency
    Global
    Media Agency
    Global
    Digital/Specialist Agency
    Global
    Solution Provider
    Global
    Advertiser
    North America
    Brand
    North America
    Creative Agency
    North America
    Media Agency
    North America
    Digital/Specialist Agency
    North America
    Solution Provider
    North America
    Advertiser
    EMEA
    Brand
    EMEA
    Creative Agency
    EMEA
    Media Agency
    EMEA
    Digital/Specialist Agency
    EMEA
    Solution Provider
    EMEA
    Advertiser
    APAC
    Brand
    APAC
    Creative Agency
    APAC
    Media Agency
    APAC
    Digital/Specialist Agency
    APAC
    Solution Provider
    APAC
    Advertiser
    APAC
    Brand
    APAC
    Creative Agency
    APAC
    Media Agency
    APAC
    Digital/Specialist Agency
    APAC
    Solution Provider
    APAC

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Advertisers - Global 2021

Filter by Region / Country
RankAdvertiserLocationRegionPoints
1 Unilever UK Global 1600.1
2 PepsiCo USA Global 340.3
3 Procter & Gamble USA Global 262.7
4 Aditya Birla Group India Global 256.3
5 Mondelēz International USA Global 226.6
6 The Coca-Cola Company USA Global 226.1
7 Yili Group China Global 225.7
8 Bayer Group Germany Global 225.2
9 McDonald's USA Global 224.3
10 L'Oréal France Global 203.4
11 The Ford Motor Company USA Global 201.1
12 Nestlé Switzerland Global 198.0
13 Alphabet USA Global 191.3
14 Yum! Brands USA Global 187.3
15 Samsung South Korea Global 169.9
16 Heineken Netherlands Global 146.8
17 Reckitt UK Global 143.8
18 Tiger Brands South Africa Global 142.6
19 Anheuser-Busch InBev Belgium Global 120.9
20 BP UK Global 118.1
21 Restaurant Brands International Canada Global 107.5
22 Ally USA Global 105.8
23 Vodafone UK Global 100.2
24 GlaxoSmithKline UK Global 99.9
25 Swiggy India Global 98.1
26 Kimberly-Clark USA Global 92.6
26 L'Enfant Bleu France Global 92.6
28 Almarai Saudi Arabia Global 88.7
29 General Motors USA Global 85.4
30 Guangzhou Pharmaceutical Group China Global 83.9
31 Dimes Turkey Global 82.7
32 Koç Holding Turkey Global 82.4
33 RAKBANK United Arab Emirates Global 80.7
34 Beijing Xiaoju Technology China Global 80.5
35 MatchKit South Africa Global 80.2
36 Amazon USA Global 77.0
37 Ting Hsin International Group Taiwan Global 76.5
38 Tadım Turkey Global 76.4
39 The Beverage Company South Africa Global 76.2
40 Duolingo USA Global 70.3
41 İşbank Turkey Global 68.1
41 BBK Electronics China Global 68.1
43 VNG Corporation Vietnam Global 66.4
44 Ilitch Holdings USA Global 65.9
45 Domino's USA Global 64.9
46 AT&T USA Global 64.3
47 Djarum Indonesia Global 62.1
48 Nike USA Global 60.3
49 Pernod Ricard France Global 57.7
50 Biti's Vietnam Global 52.8
51 Diageo UK Global 52.3
52 South Africa Government South Africa Global 52.1
53 Ad Council USA Global 51.7
54 GoTo Indonesia Global 49.6
55 Johnson & Johnson USA Global 48.4
55 The Walt Disney Company USA Global 48.4
57 Sinar Mas Indonesia Global 48.2
58 Godrej Group India Global 44.8
59 Play Digital S.A. Argentina Global 44.5
60 Sanofi France Global 44.4
61 HDFC Bank India Global 44.3
62 Shoprite Holdings South Africa Global 44.1
63 Brady Center to Prevent Gun Violence USA Global 43.1
64 ByteDance China Global 42.2
65 Mars USA Global 41.6
66 Meta USA Global 41.3
67 Alibaba Group China Global 40.9
68 Tencent China Global 40.8
69 Fossil Group USA Global 40.3
69 Grupo Pardini Brazil Global 40.3
69 MX Media & Entertainment India Global 40.3
69 RPG Group India Global 40.3
69 Tawuniya Saudi Arabia Global 40.3
74 OCBC Bank Singapore Global 40.2
74 Paragon Technology and Innovation Indonesia Global 40.2
76 Eti Turkey Global 40.1
76 Flordis Australia Global 40.1
76 Sabancı Holding Turkey Global 40.1
79 Panasonic Japan Global 38.0
80 Universal Court Reporting USA Global 37.2
81 Kia Motors South Korea Global 37.0
82 Royal Dutch Shell Netherlands Global 36.9
83 Asian Paints India Global 36.6
84 Rappi Colombia Global 36.4
85 Intel Corporation USA Global 36.3
85 Landmark Group United Arab Emirates Global 36.3
85 Saudi Telecom Company Saudi Arabia Global 36.3
88 Itaúsa Brazil Global 36.2
89 Vicinity Media South Africa Global 36.1
90 Gruppo TIM Italy Global 34.0
91 FamilyMart Japan Global 33.6
92 Fiat Chrysler Automobiles UK / Netherlands Global 33.1
93 Yapı Kredi Turkey Global 32.6
94 Estée Lauder Companies USA Global 32.4
95 Emirates Integrated Telecom Company United Arab Emirates Global 32.3
95 Mezzan Holding Kuwait Global 32.3
97 ShareChat India Global 32.2
98 Honda Japan Global 32.1
98 Mayora Indonesia Global 32.1
98 Pepkor South Africa Global 32.1
98 Telesure South Africa Global 32.1
98 VPBank Vietnam Global 32.1
98 Yıldız Holding Turkey Global 32.1
104 Masan Group Vietnam Global 31.5
105 The Coffee House Vietnam Global 30.3
106 State Farm USA Global 30.1
107 Uber USA Global 30.0
108 AXA France Global 29.6
109 adidas Germany Global 28.8
110 ING Group Netherlands Global 28.6
111 YPF Argentina Global 28.3
112 ITC India Global 28.2
112 Perfetti Van Melle Netherlands / Italy Global 28.2
112 Royals Multisport India Global 28.2
115 Bank Jago Indonesia Global 28.1
115 Galito's South Africa Global 28.1
115 Nando's South Africa Global 28.1
115 Ooredoo Indonesia Global 28.1
115 Otsuka Pharmaceutical Japan Global 28.1
120 Kenneth Cole Productions USA Global 26.5
120 Zynga USA Global 26.5
122 Century Pacific Group Philippines Global 26.3
122 Netflix USA Global 26.3
124 Bank of Montreal Canada Global 25.8
124 The Kellogg Company USA Global 25.8
124 United States Golf Association USA Global 25.8
127 Puma Germany Global 25.6
128 Ant Financials China Global 25.2
128 Blackhead China Global 25.2
128 Country Garden China Global 25.2
128 Pfizer USA Global 25.2
132 Ferrero International Luxembourg Global 25.1
133 Trendyol Turkey Global 24.8
134 Warner Bros. Discovery USA Global 24.5
135 Geely China Global 24.4
136 TECHO Chile Global 24.3
137 Bharti Airtel India Global 24.2
137 MakeMyTrip India Global 24.2
137 National Bank of Kuwait Kuwait Global 24.2
137 Natura&Co Brazil Global 24.2
137 Stellantis Netherlands Global 24.2
142 Indofood Indonesia Global 24.1
143 Praekelt Consulting South Africa Global 24.0
143 United Nations USA Global 24.0
145 Dole USA Global 21.5
146 Asociación de Cooperativas Argentinas Argentina Global 20.2
146 Kopelco Argentina Global 20.2
148 Banco do Brasil Brazil Global 20.1
148 Gojek Indonesia Global 20.1
150 Grab Vietnam Global 20.0
150 GS Group South Korea Global 20.0
152 Vingroup Vietnam Global 18.0
153 Charter Schools USA USA Global 17.2
153 Moose Toys Australia Global 17.2
153 Sightline Payments USA Global 17.2
153 Starmark USA Global 17.2
157 Pandora Denmark Global 17.0
158 LAIX China Global 16.8
158 Leica Germany Global 16.8
158 LVMH France Global 16.8
158 Techcombank Vietnam Global 16.8
158 Vipshop China Global 16.8
158 Volkwagen Group Germany Global 16.8
158 XGIMI China Global 16.8
158 Xiaomi China Global 16.8
166 Huawei China Global 16.5
167 Cimory Indonesia Global 16.1
167 Dar Al Arkan Saudi Arabia Global 16.1
167 Delta Corp India Global 16.1
167 Grupo Guararapes Brazil Global 16.1
167 Ruangguru Indonesia Global 16.1
172 Abbott USA Global 16.0
172 MB Bank Vietnam Global 16.0
172 Tiki Vietnam Global 16.0
172 VIB Bank Vietnam Global 16.0
176 Cho Tot Vietnam Global 13.1
176 DTAC Norway Global 13.1
176 KIRKBI Denmark Global 13.1
179 ARZUM Turkey Global 12.5
179 Mastercard USA Global 12.5
181 RSVP Vietnam Global 12.4
182 Cosan Brazil Global 12.1
182 Grupo Boticário Brazil Global 12.1
182 Max Financial Services India Global 12.1
182 MBC Saudi Arabia Global 12.1
182 Renault France Global 12.1
182 RP-Sanjiv Goenka Group India Global 12.1
188 Absa Group South Africa Global 12.0
188 Dexter Dance School South Africa Global 12.0
188 Montego Pet Nutrition South Africa Global 12.0
188 Philips Netherlands Global 12.0
188 QNB Group Qatar Global 12.0
188 RisCura South Africa Global 12.0
188 Sanlam South Africa Global 12.0
188 Sony Japan Global 12.0
188 South African Tourism South Africa Global 12.0
188 Standard Bank Group South Africa Global 12.0
188 Tata Group India Global 12.0
188 Toyota Motor Corporation Japan Global 12.0
188 Union Swiss South Africa Global 12.0
201 Seven & i Holdings Japan Global 10.0
201 The Times Group India Global 10.0
203 LG South Korea Global 8.8
203 Prudential UK Global 8.8
203 Universal Robina Corporation Philippines Global 8.8
203 Viettel Vietnam Global 8.8
207 American Immigration Lawyers Association USA Global 8.6
207 Hewlett-Packard USA Global 8.6
207 Ocean Spray USA Global 8.6
210 Universal Studios USA Global 8.5
211 BCA Indonesia Global 8.4
211 CEMPro New Zealand Global 8.4
211 China Mobile China Global 8.4
211 Fast Retailing Japan Global 8.4
211 Fu Shuliang China Global 8.4
211 Teakoo China Global 8.4
211 Xiaohongshu China Global 8.4
218 Emirates NBD United Arab Emirates Global 8.3
218 Migros Turkey Global 8.3
220 Abu Dhabi Investment Council United Arab Emirates Global 8.1
220 Allianz Germany Global 8.1
220 Amnesty International UK Global 8.1
220 Bajaj Group India Global 8.1
220 BRF Brazil Global 8.1
220 Coinswitch Kuber India Global 8.1
220 Dell Technologies USA Global 8.1
220 Games24x7 India Global 8.1
220 Grupo Cepas Argentina Global 8.1
220 La Serenísima Argentina Global 8.1
220 Marriott International USA Global 8.1
220 MFine India Global 8.1
220 Newsan Argentina Global 8.1
220 Telefónica Spain Global 8.1
220 ViacomCBS USA Global 8.1
220 Walmart USA Global 8.1
220 Zain Telecom Kuwait Global 8.1
237 AVBOB South Africa Global 8.0
237 BMW Germany Global 8.0
237 DowDuPont USA Global 8.0
237 Levi Strauss & Co. USA Global 8.0
237 MTN Group South Africa Global 8.0
237 PT Good Doctor Technology Indonesia Global 8.0
237 sahibinden.com Turkey Global 8.0
237 TCP Group Thailand Global 8.0
237 Tracker South Africa Global 8.0
237 Turkcell Holding Turkey Global 8.0
237 White Star South Africa Global 8.0
237 Woowa Brothers South Korea Global 8.0
249 PT. Sigmantara Alfindo Indonesia Global 5.0
250 FrieslandCampina Netherlands Global 4.4
250 Marico India Global 4.4
252 Air Canada Canada Global 4.3
252 BMG Germany Global 4.3
252 Coop Norge Norway Global 4.3
252 Hard Rock International USA Global 4.3
252 Hasbro USA Global 4.3
252 Hyundai Motor Group South Korea Global 4.3
252 Lagfin Luxembourg Global 4.3
252 Skechers USA Global 4.3
252 Steinhoff International South Africa Global 4.3
252 The Biden/Harris 2020 Presidential Campaign USA Global 4.3
262 Accenture Ireland Global 4.0
262 AQUA Vietnam Global 4.0
262 Bank AlJazira Saudi Arabia Global 4.0
262 Bank UOB Indonesia Global 4.0
262 BJYU India Global 4.0
262 Bloomin' Brands USA Global 4.0
262 BNP Paribas France Global 4.0
262 Charly Mexico Global 4.0
262 Chequeado Argentina Global 4.0
262 Cipla India Global 4.0
262 Citroen India Global 4.0
262 Cure.fit India Global 4.0
262 Desmond & Leah Tutu Legacy Foundation South Africa Global 4.0
262 Evyap Turkey Global 4.0
262 Fenerbahçe Spor Kulübü Turkey Global 4.0
262 Foxconn Taiwan Global 4.0
262 Fundi Capital South Africa Global 4.0
262 Garanti BBVA Turkey Global 4.0
262 Grupo CRM Brazil Global 4.0
262 Grupo Dignidade Brazil Global 4.0
262 Grupo Werthein Argentina Global 4.0
262 Honasa Consumer India Global 4.0
262 HSBC UK Global 4.0
262 Lead School India Global 4.0
262 Licious India Global 4.0
262 Localiza Brazil Global 4.0
262 Mapa Group Turkey Global 4.0
262 Nampak South Africa Global 4.0
262 Oetker Group Germany Global 4.0
262 Oi Brazil Global 4.0
262 Pepapp Turkey Global 4.0
262 Pidilite Industries India Global 4.0
262 PNB MetLife India Global 4.0
262 Rodamas Group Indonesia Global 4.0
262 SeSocio Argentina Global 4.0
262 The South African Presidency South Africa Global 4.0
262 Twinings UK Global 4.0
262 Zivame India Global 4.0