SMARTIES Awards – architecting the future of marketing while delivering growth today. The world’s only innovation award recognizing leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing. An annual competition honoring outstanding innovation and creativity resulting in significant business impact.
With over 1,500 marketing campaign case studies to review, this is the #1 resource for marketers looking to be inspired with what’s possible in becoming a modern marketer.
MMA’s proprietary research showcases at what point cognition takes place in a mobile and desktop environment. The insights provide tips on what brands and agencies need to consider as part of a first second creative strategy to capture and earn their consumer’s attention.
The MMA Trend Reports identify shared characteristics of the most effective campaigns and unearths key marketing trends for brands to watch, learn and implement to become modern marketers.
The MMA has compiled and aggregated creative effectiveness best practices from the leading social platforms including Facebook, X (Twitter), Pinterest, Snap, and more.