MMA members include buyers (marketers, agencies, retailers), sellers (media sellers and advertising solutions), enabling technologies, networks and other companies in relevant industry segments. Dues are calculated based on three criteria: Region(s), Organization Type, and Dues Tier.
Regional versus Global Membership
Member companies can join as a Regional Member—North America (NA), Asia Pacific (APAC), Europe Middle East & Africa (EMEA) or Latin America (LATAM) or as a Global Member, which grants access to all four MMA regions.
Then Members identify their Organization Type* (see definitions below). Dues are based on the tier your company falls within based on your organization type.
|Organization Type*||Dues Tier Calculation**|
|Brand Marketer (Advertiser)||Total Ad Spend (annual)|
|Agency||Gross Billings (annual)|
|Media Seller||Total Digital Ad Revenue (annual)|
|Technology Enabler||Total Digital Revenue (annual)|
|Academic Institution||Flat fee|
|Start Up||Flat fee|
Click here to calculate your company’s dues.
*Organization Type definitions:
**Dues Calculation definitions: