MOSTT is a community of marketing experts and professors committed to rethinking the world of the modern marketing organization; seeking to guide marketers on real innovation in marketing org design.
The main objective of this project is to define how marketing organizations of traditional brands need to adjust, adapt and organize in order to take advantage of and continue to lead business growth in light of changes in marketing and technology (e.g. new media and communication forms, platforms, etc...) - M.A.R.S.
Through the Mobile Maturity project we aim to help CMOs understand and activate the unique and specific role of mobile in creating and achieving greater overall customer centricity.
We aim to provide marketers curated content on the topic of organizational structure in our MOSTT Center of Insights.
MMA's MOSTT team will be led by a Steering Committee comprised of nine of the top global brand marketing marketers. Click on the link below to learn more about their backgrounds.
In preparation for MOSTT, the MMA conducted a marketer usage and attitudinal survey to determine how marketers respond to the dramatic changes in technology and highlight immediate challenges and opportunities. Download the file below to read the findings from the survey.