Investigación y Análisis | Mobile Marketing Association

Una iniciativa de investigación al nivel de la industria con el objetivo de dar a los vendedores una historia increíblemente convincente, basada en hechos sobre el valor de retorno de la inversión móvil a sus objetivos de negocio

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Participating Marketers

SMoX Leadership Track

Location Segment Leader:
Cross Screen Segment Leader:
Data Segment Leader:

SMoX Sponsoring Partners

Making Marketing Work Harder with Mobile

There is no doubt that mobile presents the greatest transformation in consumer behavior that we will experience in our lifetimes. But what is its impact on business outcomes?

The Mobile Opportunity

Current predictions of mobile advertising’s meteoric rise are themselves too conservative - underestimating the size and growth of the mobile ad spend opportunity.

Mobile Video Benchmarking Study

With participation from six mobile publishers, who provided one month's mobile advertising data, the 2014 study provides mobile video performance insights to advertisers, agencies, publishers and 3rd party video severs.