The Marketing + Media Alliance (MMA) is a non-profit CMO-led association that develops and validates the science, models, and tools companies use to create enterprise value from marketing.
The way brands create value is changing fast – AI, data, and new channels are rewriting the playbook. MMA helps companies lead that change with CMO-validated research, applied models, and a dynamic peer community that turns insight into results.
Companies join MMA to move faster, innovate, reduce wasted resources, and deliver impact that is measurable, repeatable, and scalable.
Economics models show that marketers who adopt MMA’s new thinking can see market valuation rise +10% or more. Marketing can – and does – matter when you know the science of it.
Why companies join:
- Built for CMOs, powered by the ecosystem. Governance-level collaboration across brands, media, AdTech, and MarTech, agencies, and consultancies.
- Proven, proprietary know-how. Multi-year Think Tanks and Labs deliver frameworks and tools you can put to work right now.
- Answers to the hard questions. Measurement and attribution, org design, AI readiness, data and CX, long-term brand impact, and more.
- Senior-level access. Board-caliber forums, dedicated peer exchanges, and flagship gatherings like POSSIBLE and the CMO & CEO Summit.
- From research to ROI. We translate findings into standards, initiatives, and operating models that scale across your organization. For example, over two dozen brands have adopted MMA’s work on AI Personalization – the average ROI lift is +160% against a range of growth KPIs.
Who joins:
Brand marketers, media, platforms, AdTech, MarTech, agencies, and consultancies that want to shape the industry agenda and accelerate growth. Membership is at the company level and extends to all employees.
What your company gets:
- Priority participation in MMA Think Tanks and Labs
- Early access to award-winning research, models, frameworks, and toolkits
- Access to CMO and other peer communities and working groups
- Year-round programs and 62+ events across global markets
- A platform to test, validate, and scale what works
Enroll your company and help set the standard for modern marketing. Contact us to discuss corporate membership and the best track for your organization.