Multi-Touch Attribution Decision Guide | MMA
Members Only
Release Date: 
November, 2016

Multi-Touch Attribution Decision Guide

A members-only toolkit developed to guide marketers through the process of identifying, selecting and applying MTA solutions to drive their business and specifically, to tie marketing to business outcomes. The decision guide includes:

  • Multi-Touch Attribution Assessment and Landscape: a comprehensive report and situational analysis of MTA and solutions currently available.
  • Multi-Touch Attribution RFI: A request for information template to facilitate the provider selection process
  • MTA Provider Scoring Worksheet: Evaluation of MTA providers based on 6 main use cases, in addition to 12 key decision criteria
  • Glossary of MTA-related marketing terms

For questions and more information on MATT, please email [email protected].

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