The MMA has partnered with Kochava, a provider of secure, real-time data solutions for mobile and connected devices, that has helped the world’s leading brands identify and take deliberate action to fight against attribution fraud. Kochava has built a comprehensive database of where attribution fraud exists across your partner ad networks. Moreover, Kochava is constantly monitoring and updating their database to reflect the current state of the number one issue in digital marketing: fraud.
With a limited amount of data consisting primarily of the configuration of paid install data for a company’s applications across the ad networks where the application is promoted, the tool can identify the extent of attribution fraud that an application is exposed to.
Fraudsters have developed a myriad of techniques to insert themselves into the mobile marketing ecosystem and steal the cost-per-install (CPI) or cost-per-engagement (CPE) bountie advertisers pay for driving conversions through their marketing campaigns. A significant element of mobile fraud relates to purposefully inaccurate appropriation of attribution of an installation and proximate driver of that installation.
Attribution fraud takes a number of different forms but the three most frequent methods are: