Expert Partner:
MSI: Marketing Science Institute
Founded in 1961, the Marketing Science Institute is a nonprofit, membership-based organization dedicated to bridging the gap between academic marketing theory and business practice. MSI is the only research-based organization with an expansive network of practicallyminded marketing academics from the best business schools all over the world as well as thoughtful practitioners from 70+ leading companies.
The MSI mission is to bring the best of science to the complex world of marketing.
MSI Academic Trustees:
- Kusum Ailadwadi, Tuck School of Business at Dartmouth College
- David R. Bell, Wharton School of the University of Pennsylvania
- Alex Chernev, Northwestern University
- Peter Fader, Wharton School of the University of Pennsylvania
- Gavan J. Fitzsimons, Duke University
- Jacob Goldenberg, The Interdisciplinary Center (IDC) Herzliya
- Robert V. Kozinets, University of Southern California
- Kusum Ailadwadi, Tuck School of Business at Dartmouth College
- David R. Bell, Wharton School of the University of Pennsylvania
- Alex Chernev, Northwestern University
- Peter Fader, Wharton School of the University of Pennsylvania
- Gavan J. Fitzsimons, Duke University
- Jacob Goldenberg, The Interdisciplinary Center (IDC) Herzliya
- Robert V. Kozinets, University of Southern California
- Peter N. Golder, Dartmouth College
- Carl F. Mela, Duke University
- Wendy W. Moe, University of Maryland
- Michael I. Norton, Harvard Business School
- Sharon Shavitt, University of Illinois - UC
- Peter C. Verhoef, University of Groningen