Partner Expertise

Expert Partner:

Joel Rubinson

MMA MTA Expert & President

Rubinson Partners, Inc.

Joel Rubinson is President of Rubinson Partners, Inc. marketing and research consulting for a brave new world and formerly the Chief Research Officer at the Advertising Research Foundation.

Started in 2010, Rubinson Partners, Inc. (RPI) has helped position 70+ clients for success in a digital age. His main areas of consulting include connecting survey data to digital data and social media in order to reinvent innovation, brand and media measurement, and shopper journey practices.

Joel functions for the MMA as their subject matter expert on Multi-touch attribution methods.

Joel was at the NPD Group for many years, leading the creation of modeling approaches for brand equity management, new product forecasting, category management and designed many of their data collection and sampling methodologies as NPD changed from paper diaries to online research.

Joel is on the adjunct faculty at NYU, having created the MBA course in social media, and a frequent speaker at industry events. Joel’s blog is well read throughout the industry, attracting readers from all over the world.

Joel holds an MBA in statistics and economics from the University of Chicago and a BS from NYU Business School.

MSI: Marketing Science Institute

Founded in 1961, the Marketing Science Institute is a nonprofit, membership-based organization dedicated to bridging the gap between academic marketing theory and business practice. MSI is the only research-based organization with an expansive network of practicallyminded marketing academics from the best business schools all over the world as well as thoughtful practitioners from 70+ leading companies.