Revolution Series: Boosting Advertising Effectiveness Using AI-Driven Personalization | MMA Global

Revolution Series: Boosting Advertising Effectiveness Using AI-Driven Personalization

Thursday, June 29, 2023 - 11:00am to 12:00pm EDT

Region: 
Watch the Webinar:
This groundbreaking research shows how applying AI to creative can deliver radical gains in advertising performance. Learn how the MMA’s Consortium for AI Personalization (CAP) guides how AI can be used on creative personalization, using only limited data, to deliver higher conversion than rules-based dynamic creative optimization. We will explore how these learnings can be scaled for real-world use, and how we might also use identity to further augment performance.
Speakers: 
Marketing Evolution Founder and
MMA Subject Matter Expert
Integrated Media Strategy Lead
Kroger
Assistant Manager, Addressable Media
GM
CAP Partner: