The State of Generative AI in Marketing | MMA Global

The State of Generative AI in Marketing

August, 2023
File Size: 
3.9 MB

The dynamic landscape of GenAI has been a subject of intrigue, anticipation, and speculation for many. As we stand at the cusp of a technological revolution, it becomes imperative to understand the perceptions, aspirations, and apprehensions surrounding this transformative technology. The MMA Global's comprehensive report, based on extensive surveys with over 100 companies, offers a timely snapshot of the state of GenAI as of July 2023.

Our findings reveal a fascinating interplay between the overarching perceptions about GenAI and the strategic approaches companies plan to implement for its deployment in the next 12 months.

As the narrative around GenAI is set to undergo significant shifts within this period, influenced by evolving perceptions and groundbreaking innovations, our commitment is unwavering in closely monitoring and understanding these imminent trends, we remain committed to keeping our finger on the pulse of these trends.

Not an MMA Member? Please fill out the form below to find how you can get access to this document and to learn more about other useful resources.