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In June of 2020, apple announced that with the introduction of iOS14, new privacy features would include consumer opt-in for permission to track.
In partnership with AppsFlyer, the MMA conducted a 3-part research effort with both marketers and consumers about the implication of these changes. The insights generated include how marketers and app developers are thinking about, planning for and changing operationally for the new world of privacy and data limitations. Additionally, we analyzed how consumers are thinking about data privacy in light of the Apple iOS 14 update to a full opt in system for data usage, which other companies are likely to follow.
Join this session and learn: