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In partnership with AppsFlyer, the MMA conducted research with marketers and consumers about the implication of these changes. The insights generated include how marketers and app developers are thinking about, planning for and changing operationally for the new world of privacy and data limitations. Additionally, we analyzed how consumers are thinking about data privacy in light of the Apple iOS 14 update to a full opt in system for data usage, which other companies are likely to follow.
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Some of the key findings include:
AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 7,000+ technology partners make better business decisions every day. To learn more, visit www.appsflyer.com.