Wherever you are on the journey – from predictive analytics, to machine learning, to generative AI – you know it’s moving fast. And the fuel for it all is the right data and capabilities to it use it well. So, it may be surprising that most companies are not advancing the data agenda quickly, but those that are, are separating themselves from the pack. The MMA collaborated with EY to conduct a survey of over 100 global companies to understand their data maturity, learn which data signals are used in marketing decisions, and identify key implications for growth. Find out what it takes to be a data leader and maximize the business value you create as we prepare for an imminent future driven by AI.