Global | MMA / Marketing + Media Alliance

Global

MMA EMEA SMARTIES 2021 Effective Entry Insights

Released: 
July, 2021
Education Section: 
Best Practices, Educational Documents, Guidelines
Region: 
Europe, United Kingdom, Global
From A Blink to A Heartbeat
Consumer Engagement
Creative Effectiveness
Social Media

From A Blink to A Heartbeat 2019

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents
Region: 
APAC, India, Global
Keywords: 
Mobile Video
Members Only
Consumer Engagement
Creative Effectiveness
Social Media

Members Only: First Second Strategy Report 2019

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Released: 
March, 2019
Education Section: 
Creative Effectiveness, Educational Documents, Research
Region: 
APAC, India, Global
 NEW
Consumer Engagement
Content Marketing
Creative Effectiveness

Beyond the Awards: SMARTIES Unplugged 2026 Winning Campaigns Booklet

"Beyond the Awards" offers an exclusive glimpse into the stories behind the 2024 SMARTIES Awards winners. This booklet features detailed campaign objectives, strategies that worked, business impacts, and behind-the-scenes success stories. It also includes guidance for future participants, making it a valuable resource for anyone looking to understand what it takes to win a SMARTIES Award. This comprehensive guide showcases the best practices and insights from award-winning campaigns.

Released: 
June, 2025
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Guidelines
Region: 
Global

Zocdoc

Clone of MMA ShowUpShot - Berlin

Page
 NEW
Content Marketing
Customer Lifecycle
Data
Messaging
Social Media
Video

MMA Indonesia Data, Insights & Outlook 2026 - Q1: Ramadan Growth

Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping marketing & advertising across the year. Each edition draws from Member Insights contributed by MMA Indonesia members and turns those perspectives into a curated view of the forces influencing business, brands, consumers and growth - as highlights.

Released: 
April, 2026
Education Section: 
Archive, Best Practices, Educational Documents, Perspectives, Trends Reports
Region: 
APAC, Indonesia, Global
Keywords: 
2026, Ramadan, Indonesia Market, Customer Behavior, MMA Indonesia, Data, Insights & Outlook 2026

Clone of Creative Summit 2026 | HCMC 24 April

Page
Report

The State of Marketing Analytics

The question is no longer whether marketing organizations measure — it’s whether that measurement changes anything.
Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question is no longer whether marketing organizations measure. It’s whether that measurement changes anything.
 NEW
Data
ROI

How Marketers Make Decisions: The State of Marketing Analytics

Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question is no longer whether marketing organizations measure. It’s whether that measurement changes anything.
Released: 
April, 2026
File Size: 
2.94 MB
Education Section: 
Guidelines, Perspectives, Trends Reports
Region: 
Global

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