Global

New research from Marketing + Media Alliance (MMA), Monks, and iOPEX maps where agentic AI actually runs inside 100 large marketing organizations, what is blocking scale, and how the 31% who are hands-on operate differently.

That gap between vision and deployment in agentic AI is the subject of this session.

Marketing + Media Alliance (MMA), with Monks and iOPEX, surveyed 100 senior marketers, roughly 9 in 10 of them Director level or above and more than 80% at companies reporting $1B or more in revenue.