Dec
3
Beyond Conversion Rate: Finding the Customers Worth the Most
Webinar Partner
Most acquisition models are built to find people who are likely to buy, but a customer who converts is not the same as a customer who stays, spends, and becomes valuable over time. Join us as Brunswick and AlixPartners walk through a model that predicts lifetime value at the individual prospect level, before anyone becomes a customer. Back-testing estimates a 20% lift in acquired lifetime value for the same marketing spend.
MMA IMPACT Vietnam 2026 | Ha Noi
Why Serve on an Industry Board
The top marketing job is short, judged by people who have never done it, and solved alone. An industry board is the one place where the people who share your problem meet around evidence, with a real decision in front of them.