Global | MMA / Marketing + Media Alliance

Global

MMA EMEA SMARTIES 2021 Effective Entry Insights

Released: 
July, 2021
Education Section: 
Best Practices, Educational Documents, Guidelines
Region: 
Europe, United Kingdom, Global
From A Blink to A Heartbeat
Consumer Engagement
Creative Effectiveness
Social Media

From A Blink to A Heartbeat 2019

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents
Region: 
APAC, India, Global
Keywords: 
Mobile Video
Members Only
Consumer Engagement
Creative Effectiveness
Social Media

Members Only: First Second Strategy Report 2019

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Released: 
March, 2019
Education Section: 
Creative Effectiveness, Educational Documents, Research
Region: 
APAC, India, Global
How to Scale Creative Intelligence

How to Scale Creative Intelligence

Oct 7, 2026 · Global

Targeting, bidding, and budgeting are measured on every media dashboard in the business. Creative is not, even though MAGNA Media Trials and Yahoo! found in 2023 that creative quality accounts for 56% of campaign impact, compared with 44% for media placement.  

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Kay Vizon Anne DiFilippo Alex Collmer Vassilis Bakopoulos

Inspired Thinking Group

MMA IMPACT Vietnam 2026 | HCMC

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