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Upstream expands its team in Brazil by 100% looking to grow e-commerce business in the country

With an uninterrupted 15 years’ presence in Brazil, the MarTech expert expands its marketing automation solutions to more industries as digital grows in the country


Cannes Lions Roars Back

After a two-year hiatus, Cannes Lions came roaring back in a way that was more emotional than I would have ever anticipated possible.  Sure, all of the business that needed to be transacted was, there were innumerable speeches, fireside chats and panels, those who wanted to could dance the night away on the Plages teeming with Brigadoon like platform hospitality installations, each one more impressive than the next and, of course, the coveted Cannes Lions were handed out for the very best work across a litany of categories to the delight of the recipients.  

Despite Identity Concerns, MMA Global Research Finds Nearly 50 Percent of Marketers Believe Multi-Touch Attribution is Still the Future of Marketing Measurement. Data regulations and lack of executive buy-in remain hurdles for the adoption of MTA.
Release Date: 
July, 2022
File Size: 
1.2 MB
Members Only

Wednesday, June 22, 2022 - 2:00pm to 3:00pm EDT

Marketing Attribution Think Tank (MATT) Lead
MMA Global
SVP – Head of Industry Research
MMA MTA Expert & President
Rubinson Partners, Inc.
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Release Date: 
June, 2022