Global | MMA Global


Wella International Operations Switzerland SARL

MMA Global, Under the Leadership of Industry Leader Amit Shah as Board Chair, Grows North America Board with 18 Industry Leaders as New Board Members


The association’s Boards now include over four dozen CMOs from companies — including Campbell’s, Bose, CVS, Samsung, Paramount+, McDonald’s, and many others — to help move the association forward in taking on the biggest problems in marketing. Linda Lee, Chief Marketing Officer, Meals & Beverages, Campbell is also appointed as Vice Chair.

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MMA Global Names AT&T Chief Marketing & Growth Officer Kellyn Kenny as Board Chair, and Welcomes 17 Marketing Industry Leaders as New Board Members


The association’s Global Board boasts an impressive line-up with over 25 CMOs from some of the most important brands, such as AT&T, Walmart, General Motors, Roblox, Salesforce, Heineken, Kraken, and others to lead collective efforts to rethink and address marketing's toughest questions.

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Boston Consulting Group (BCG)

Experian Holdings, Inc.

The Evolving Role of the Chief Digital Officer is a report for MMA Global based on in-depth interviews with 50 CDOs from global companies across multiple industries conducted by the Oxford Future of Marketing Initiative at the Saïd Business School, University of Oxford. The report provides a framework for the future of the CDO role, intended to provoke thought among CDOs themselves as well as their executive team colleagues.
November, 2022
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