APAC | MMA / Marketing + Media Alliance

APAC

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From A Blink to A Heartbeat
Personalization and CX
Creative effectiveness
Media & Retail Media

From A Blink to A Heartbeat 2019

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents
Region: 
APAC, India, Global
Keywords: 
Mobile Video
Members Only
Personalization and CX
Creative effectiveness
Media & Retail Media

Members Only: First Second Strategy Report 2019

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Released: 
March, 2019
Education Section: 
Creative Effectiveness, Educational Documents, Research
Region: 
APAC, India, Global

The MMA India Creative Council is a member-led industry initiative that brings together senior leaders from brands, agencies, platforms and the wider marketing ecosystem to advance how creative quality is understood, evaluated and improved in India.

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News

Congratulations to the SMARTIES India 2026 Winners!

News

Congratulations to the SMARTIES Philippines 2026 Winners!

 NEW
Media & Retail Media

From fragmentation to one view: A Marketer's Playbook For Full-Funnel Growth

Advertising across the funnel is one thing. Making it work together is another.

This playbook from MMA India, Amazon Ads and WPP Media helps marketers connect brand building with business outcomes. It brings together India advertiser insights, real campaign learnings and practical tools to move from fragmented planning to connected execution.

Inside the report:

Released: 
October, 2026
Region: 
APAC, India, Global
 NEW

MMA India's 101 AI in Marketing Use Cases

A curated e-learning library of proven AI applications across the marketing lifecycle, built by the Marketing + Media Alliance (MMA) India member community and the MMA India AI Council. 

What it is

The 101 AI in Marketing Use Cases is a compendium of practical, deployed applications of AI, drawn from real work inside MMA member organisations. Each use case shows how AI was applied to a specific marketing problem and the business impact it produced.

Released: 
May, 2026
Region: 
APAC, India, Global

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