APAC | MMA / Marketing + Media Alliance

APAC

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From A Blink to A Heartbeat
Consumer Engagement
Creative Effectiveness
Social Media

From A Blink to A Heartbeat 2019

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents
Region: 
APAC, India, Global
Keywords: 
Mobile Video
Members Only
Consumer Engagement
Creative Effectiveness
Social Media

Members Only: First Second Strategy Report 2019

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Released: 
March, 2019
Education Section: 
Creative Effectiveness, Educational Documents, Research
Region: 
APAC, India, Global
 NEW
AI
Attribution
CX / Customer Experience
Data
Marketing Growth
Marketing Organization

The State of AI in Marketing - SEA Report 2026

The State of AI in Marketing 2026 is a joint report by MMA and Decision Lab, surveying 143 marketing professionals across five Southeast Asian markets in early 2026. It finds that while 57% of organisations have reached advanced AI adoption, the real gap now lies in scaled integration, talent capability, and risk governance rather than access to tools. The report closes with practical implications to help marketers move from experimentation to disciplined, organisation-wide AI integration.

Released: 
July, 2026
File Size: 
8.06MB
Education Section: 
Benchmark Studies, Research, Trends Reports
Region: 
APAC, Vietnam
Keywords: 
report, vietnam, AI in marketing, AI, 2026, SEA Marketing, State of AI

MMA IMPACT Ha Noi Vietnam 2026

December 2nd, 2026 / Ha Noi City
 add to calendar

Hoa Linh Pharmaceutical Joint Stock Company

C.P. Vietnam Corporation

 NEW

Knowledge Session By Toluna

Released: 
July, 2026
Education Section: 
Best Practices, Research
Region: 
APAC, India, Global

SMARTIES Grand Jury-Backed Tips & Tricks on What Cracks Gold

July 6, 2026

India’s most senior marketing leaders share tips and tricks to crack SMARTIES gold. The work they evaluate at this stage is already good. Here is what they said about the difference between shortlisted and winning.

 NEW

Path to Gold: The SMARTIES India 2026 Entry Playbook

A practical guide packed with jury tips, submission strategy, winner inspiration and global credentials - built to help you enter, compete and win.

Path to Gold: The SMARTIES India 2026 Entry Playbook is packed with jury tips, submission strategy, winner inspiration and global credentials - built to help you enter, compete and win.

Released: 
July, 2026
Education Section: 
Research, Trends Reports
Region: 
APAC, India, Global

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