APAC | MMA

Tuesday, December 14, 2021 - 10:00am to 11:00am ICT

Webinar Sponsor:

Wavemaker India

GlaxoSmithKline Asia Pvt. Ltd.

The Power of Location Data to Find Your Audience

The Indian market is one of the fastest growing, emerging ad markets. As such, marketers need to understand consumer behavior as never before. But the fundamental needs of advertising remain the same: to understand our audiences’ preferences and lifestyles, reach them accurately at the right time and place and measure the ROI of those activities.

WhatsApp “Data Well”: how great conversations are helping brands collect rich shopper information, intelligently

 

“Hi Ma’am, can I help you find anything?”

 

“Yes, I’m looking for some dresses”

 

Xapads Media Private Limited

Brand safety is in a nascent stage in India with limited awareness and very few brand custodians taking it seriously. The present brand safety guidelines are not aligned with the changing business needs where digital takes the centre stage. Brands will need to revisit their guidelines with a digital first approach. With Brand infringement increasingly becoming a gateway to brand safety issues, it cannot be ignored.There is a definite need to formalise a structured and purpose driven knowledge repository around brand safety in India.

Release Date: 
October, 2021
Education Section: 

Tuesday, November 16, 2021 - 2:00pm to 3:00pm WIB

Speakers: 
Country Head and Board of Director Indonesia
MMA Indonesia
Sales Director
Integral Ad Science
Head of Media
Nestlé Indonesia
Digital Director
Carat
Presented by: