At the conclusion of the webinar, participants will be able to: (1) Gather information on the eCommerce landscape in Indonesia, India, and Vietnam (2) Identify key challenges and opportunities in Indonesia, India, and Vietnam market (3) Develop an effective eCommerce strategy for entering or expanding the market
In the dynamic realm of digital advertising, the Mobile Marketing Association (MMA) embarked on a pioneering project with the aim to standardize engagement metrics—a keystone for evaluating campaign effectiveness and ensuring equitable evaluation of awards entries. This comprehensive guide captures the journey of the Engagement Metrics Project from its ambitious beginnings to its pivot – a pragmatic decision made in the face of the industry's complex digital ecosystem particularly with video metrics.
