India | MMA Global
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With consumer journeys becoming more complex and non-linear, the role of digital is becoming more prominent across the journey. As a result, this festive season will require marketers to rethink their media strategies to succeed.

MMA has partnered with GroupM and Amazon Ads to co-author an industry whitepaper for offering a collective view on how the industry should approach the festive season this year and recommendations on winning in the upcoming festive season.

Release Date: 
September, 2022
Education Section: 

Wednesday, September 7, 2022 - 4:00pm to 4:45pm IST

Speakers: 
Director, Ad Sales
Amazon Ads India
President
GroupM South Asia
MMA India Board Member; Vice President, Ecom and Modern Trade
Hindustan Unilever Limited
Head of eCommerce
GroupM
Marketing Head, India Region
HMD Global
Country Head & Board Member India
MMA Global - India
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The report highlights conversations around responsible utilization of consumer data becoming the need of the hour. The report unravels the new age customer’s need for personalisation without compromising their need for privacy. Marketers need to put more effort into educating consumers about data usage and tracking. They need to find ways to ensure privacy is not a hindrance to providing better products and services to the consumers. Rather, how a privacy-first approach to data can facilitate consumer trust in the brand.

Release Date: 
August, 2022
Education Section: 

Wednesday, August 10, 2022 - 3:00pm to 4:00pm IST

Speakers: 
Director - APAC & O&O Business
InMobi Glance
Head of Brand Marketing, Beauty
Tata CLiQ
VP & Head of Brand
Meesho
Sr. Manager (Brand & Online)
Airtel
Director-Strategic Alliances & Programming - MMA India
MMA Global - India
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Rethinking Portfolio Strategy in Changing Times

Submitted by Avinash Pandey, CEO, ABP Network

Portfolios reflects the ethos of a brand where each existing and new vertical is driven by meticulously catering to customers and market demands. Designing a portfolio is not what you have to offer as a brand. It is to understand the diverse needs of your customers and align them with your capabilities. This process is based on thorough research and analysis which helps to innovate and remain a step ahead of the competition.

It was great to be part of the council and hear from the members in the meetings over the months.

Head of Product
Airtel Ads

Really excited to be part of this esteemed group.

VP Marketing
MakeMyTrip