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India

From A Blink to A Heartbeat
Consumer Engagement
Creative Effectiveness
Social Media

From A Blink to A Heartbeat 2019

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents
Region: 
APAC, India, Global
Keywords: 
Mobile Video
Members Only
Consumer Engagement
Creative Effectiveness
Social Media

Members Only: First Second Strategy Report 2019

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Released: 
March, 2019
Education Section: 
Creative Effectiveness, Educational Documents, Research
Region: 
APAC, India, Global
 NEW
Shopper Marketing

Surveying The Pulse | MMA India Survey: Industry's Outlook on ONDC

The Open Network for Digital Commerce (ONDC) is an innovative network that has garnered the attention of stakeholders and professionals in the digital commerce space in India.

Released: 
May, 2023
Education Section: 
Research, Trends Reports
Region: 
APAC, India
 NEW
AI

Modern Marketing Reckoner 2023: Transform to Thrive

MMA Global India, in collaboration with GroupM, proudly presents Modern Marketing Reckoner 2023: the industry's most anticipated annual report. Unveiled at Impact India, this report showcases the collective wisdom and industry-neutral perspective of marketers who have fearlessly embraced transformation and elevated their marketing strategies to new heights.

Released: 
May, 2023
Education Section: 
Perspectives
Region: 
APAC, India, Global

Omnichannel Advertising & Retail Media: A dual approach for effective media buying

Authored by Rahul Singh, Director, Business Development, India, Tradedesk

The media landscape in India is undergoing significant changes, driven by advancements in technology and the growth of the digital economy. Consumers now have access to a vast array of content options, from connected TV and podcast to news and blogs, often consumed across an array of devices, with mobile being the dominant channel.

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Seedtag Advertising India Pvt. Ltd.

Raymond Consumer Care Limited