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Reach tells you your ad was delivered. It doesn't tell you it was remembered.

BEYOND REACH is an industry paper, from MMA India and Publicis Media, which gives Indian marketers a practical way to plan for attention, memory and mental availability, not just impressions.

Released: 
October, 2026
Education Section: 
Region: 

Mumbai, India [20th Aug, 2026] As India enters its peak festive season, brands are preparing to connect with consumers during one of the most high-intent shopping periods of the year. Kargo, a global leader in breakthrough advertising solutions, is bringing together its full suite of capabilities to help brands drive impact across the entire consumer journey, from awareness to consideration and ultimately to store visits and purchase.

India’s festive opportunity is growing but so is the competition for the same consumer attention.

LinkedIn India Sales Pvt Ltd

Laqshya Media Group

JSW Paints Ltd

Danone (India)

Uber India Systems Pvt Ltd

Sanofi Consumer Healthcare India (Opella Healthcare India Pvt. Ltd.)

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