The Advantage "X" in the Playbook's title signifies the limitless possibilities that await within the ONDC ecosystem and this toolkit is a key resource to help tap into the same as a guide to help with discovery, adoption and business growth.

This MMA India - GroupM playbook on ONDC aims to serve as a comprehensive GTM guide for businesses seeking to leverage the ONDC initiative. It begins with an insightful overview of India's digital economy, highlighting the opportunities and challenges that lie ahead. It goes on to explore how the implementation of ONDC can transform the digital commerce ecosystem, presenting a compelling case for businesses to adopt this revolutionary framework.

Summarized below are the main takeaways from the playbook's content and benefits for businesses:

• The playbook offers a step-by-step guide for businesses to implement the Open Network for Digital Commerce (ONDC) successfully.
• It covers crucial aspects such as understanding the architecture, commerce operations, commercials, data privacy and security, and regulatory compliance.
• The playbook caters to organizations of all sizes and sectors, providing actionable guidance and best practices.
• It showcases real-world perspectives from industry leaders, sharing insights and experiences that offer valuable lessons and inspire new possibilities.
• It covers insights from a study involving 175+ respondents from brands, agencies, and tech providers to provide a collective perspective on ONDC opportunities, gaps, and challenges.