The Open Network for Digital Commerce (ONDC) is an innovative network that has garnered the attention of stakeholders and professionals in the digital commerce space in India.

A survey on ONDC was conducted by MMA India from April - May ’2023 to capture the views of these individuals. The report covers several topics, including the audience profile of the respondents, an analysis of the factors and challenges for the implementation and utilization of ONDC by companies, ONDC's impact on digital commerce in India, and its compatibility with existing norms of the digital commerce industry.

Respondents comprised 177 key decision-makers across industries such as e-commerce, retail, technology and a diverse mix of a few others.

Some of the key insights from this study were:

• 90% of Respondents are likely to adopt ONDC in some form in their companies
• 73% of Respondents believe that ONDC could help level the playing field for small and medium-sized businesses in the digital commerce space.
• 41% of respondents believe ONDC can shape the future of digital payments by fostering the adoption of new payment methods and technologies, indicating its potential as an innovation driver.
• 69% of respondents believe that compatibility with existing digital commerce standards and protocols is highly important for ONDC.