Brigitte King is the Chief Consumer Officer for Calvin Klein, Inc. and EVP, North America Digital Strategy & Operations for PVH a role she assumed in April of 2019. In this position, Brigitte is responsible for developing consumer centric strategies and increasing the brand’s data and omnichannel capabilities to drive a global, consumer-first approach.
Brigitte brings over 20 years of experience leading omnichannel brand transformation, building profitable eCommerce businesses, driving consumer data, CRM and loyalty programs as well as developing innovative launches in the beauty and consumer packaged goods spaces. Her passion for consumer behavior, product development and marketing analytics is reflected in her creation of innovative marketing concepts and business models.
Before joining Calvin Klein, Brigitte served as the Chief Consumer Officer at L'Oréal. Prior to that role, she worked in ascending marketing and eCommerce positions at L'Oréal including serving as the Deputy General Manager of Kiehl’s and the Senior Vice President of Digital Marketing, eCommerce and CRM. Additionally, Brigitte held a leadership role at Kao Brands as the Vice President of Marketing at John Frieda. She began her career in global marketing at Colgate-Palmolive.