More external factors are influencing the way we make decisions for marketing strategies. Faced with enormous pressure to deliver instant results with lower budgets, many brands are turning to performance-led activities and reducing brand marketing. Our recent research shows, however, that brand marketing drives sales, ROI and even improves performance campaigns. Tune in to listen to Colgate and Analytic Partners discuss how they balance brand and product messaging, as well as upper and lower funnel tactics to drive different business objectives.

The two common buzzwords in digital advertising are audience targeting and programmatic.

Join us on a live virtual fireside chat to understand how both are getting more refined, and work in a commerce first world to deliver brand outcomes.

Key takeaways:

MMA has partnered with GroupM and Amazon Ads to co-author an industry whitepaper for offering a collective view on how the industry should approach the festive season this year and recommendations on winning in the upcoming festive season.

This whitepaper is aimed at helping marketers prepare for the upcoming festive season and will cover the following:

As Search becomes more integral to the way Vietnamese people live, brands need to be sure they’re not caught off guard by marketing pitfalls that can limit the power of Search in their marketing strategy.

Pitfall No. 1: Omitting Search from your marketing plan
Pitfall No. 2: Using Search only for performance
Pitfall No. 3: Avoiding Search automation in marketing

The MMA Morning Series will share Vietnam members' effective marketing techniques of their successful campaigns, including intriguing anecdotes about their implementation.

Our speakers are the representative of BCA Solutions, VietGuys, and ZEE. Reserve your seats now to unveil the secrets.

Presentation Deck: If you'd like to download the complete webinar deck, click here.
 

MMA & Kantar brings together leading women marketers to share their expert POV on how women leaders can shape the future of modern marketing.

The onset of the pandemic has changed consumer behaviour definitively across the globe. While some of these changes may not be new, the lockdowns have only further accelerated adoption of shifting behaviour. A transformation largely anchored by smartphones, this change is especially pronounced in the mobile first economy of Indonesia.

With this context, what does 2022’s Ramadan hold in store for Indonesians? What should brands and advertisers focus on this year? We bring in experts from across the ecosystem to discuss all this and more!

Key trends must remain top-of-mind to inform your evolving brand safety strategy. Keeping an eye on ever-shifting trends will help you improve and adjust your strategy as tech solutions and approaches to brand safety change.

Marketers are experiencing a unique convergence of events in time; with unprecedented pressure to prove ROI in a landscape that has been transformed by changing consumer preference, where new privacy and ad relevance challenges are emerging. Hear from Philippa Snare, SVP of EMEA, on how The Trade Desk is responding to these challenges and what marketers should be doing right now to embrace this moment.

As digital adoption accelerates, building and maintaining trust in the digital economy via a commitment to safety, security and privacy is essential to preserve the free and open internet and for users to access information and opportunity, and businesses to connect with people interested in what they have to offer.

Learn how to deploy an action plan and process to minimize your brand’s exposure to potential fallout. ​

How to establish a performance management protocol for ongoing oversight and monitoring. Understand stakeholder responsibilities and best practices for holding agency partners accountable for ongoing performance and maintenance.

The pressure on a marketer to deliver value on every dollar spent has never been greater, but the complexity of digital has always made the understanding of this tough to unpick. The causes of a murky supply path range from intentional bad actors to unintentional byproducts thanks to the layers of complexity in the industry. But can strategies and technology, such as supply path optimisation (SPO) help? How does ad verification help in creating efficiencies and stronger media quality? This session will answer that and more.

The advertising ecosystem is rapidly evolving with privacy becoming a key focus for people as well as businesses.

In this session, leading industry experts will discuss personalization in a privacy-first world, how the digital advertising ecosystem is evolving, and how businesses can build for these ecosystem changes with a privacy-focused lens.

For the past decade, direct response marketers have used multiple data sources, such as cookies and mobile device IDs, to measure advertising results. Now, access to this data is declining – and with it, the efficacy of measurement systems such as channel-level reporting and cross-channel attribution tools. Today’s marketers are required to make fast, frequent optimizations based on granular data feeds need to future-proof their measurement strategy. 

In the era where brands are going direct to consumer, and using digital platforms to sell products and services besides building communities, reputation and positioning of brands plays a crucial role in the acceptability among audiences.

Marketing can be summed up in 4 words – “Great stories well told.” Or is it that marketing can be summed up as – “If you can’t have a conversation about pixels or attribution models, you are a marketer of the past.”

This session is a conversation about the Future of Modern Marketing. Or more specifically, looking to answer the question – “The Future of Modern Marketing, it’s all about Data, isn’t it?

Speakers:
Chris Babayode, MMA
Leanne Cuts, HSBC

There’s no doubting that marketing has never been more exciting or more challenging:

BritePool facilitates accurate identity targeting without third-party cookies and integrates all identity providers for total interoperability enabling advertisers to maximize reach across the AdTech ecosystem and realize true frequency caps for campaigns that span multiple ID providers, while delivering precise metrics associated with log-level delivery to all ad recipients and attribution.