Webinar Archive | MMA / Marketing + Media Alliance

Webinar Archive

MMA MENA Clarity Session: Staying Relevant When Everything Is Shifting: What Do You Hold Onto and What Do You Change?

MMA MENA Clarity Session: Staying Relevant When Everything Is Shifting: What Do You Hold Onto and What Do You Change?

May 20, 2026
As market dynamics evolve, staying relevant is no longer about doing more, it’s about making the right decisions.
This session brings together brands to explore how they are refining messaging, rethinking investment, and adapting their approach to stay connected to audiences. The focus is on how leaders decide what to change, what to prioritise, and how to maintain impact while moving at pace.
Dr. Tamer Eltoni Roxana Nicolescu Linda Kender Samer Lahoud
Beyond AI Pilots: Proving Business Value in Marketing & CX

Beyond AI Pilots: Proving Business Value in Marketing & CX

Apr 9, 2026 · APAC

 

While AI pilots are widespread, few leaders are addressing what truly matters—measurable impact, ROI, organizational readiness, and scaling for enterprise-wide value.

This insight-led session will cover:

  • Transitioning from AI pilots to scalable business impact
  • Proving ROI in marketing and customer experience initiatives
  • Organizational and cultural shifts needed to scale AI
  • Real-world use cases driving tangible growth
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Gaurav Anand Moneka Khurana Premankur Jana +2
The Future of Work in Marketing
Members Only

The Future of Work in Marketing

Apr 3, 2026 · Global
Redefining the marketer's role from "content creator" to "system orchestrator." We wrap up the week by focusing on AI governance, the "Editor-in-Chief" mindset, and how to scale these systems into a production-grade enterprise workforce.
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Rex Briggs Caleb Briggs
Multi-Agent Networks
Members Only

Multi-Agent Networks

Apr 2, 2026 · Global
Moving beyond the individual agent to a team of specialists. We explore how to network a "Data Analyst Agent," a "Persona Agent," and a "Creative Agent" into a single loop, utilizing the network effect to drive ROI and consistency.
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Rex Briggs Caleb Briggs
Agents
Members Only

Agents

Mar 31, 2026 · Global
Hands-on with RAG Agents, GEMS and Custom GPTs to build useful agents fast.
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Rex Briggs Caleb Briggs
Test. Prove. Scale. Winning Value-Driven Growth in 2026

Test. Prove. Scale. Winning Value-Driven Growth in 2026

Mar 26, 2026 · Global

Economic uncertainty is accelerating value-seeking behaviors—more cross-shopping, stronger private-label interest, and growth at discount and club formats. InMarket will share new insights from a Nov–Dec 2025 survey of 4,168 U.S. adults and translate them into audience, messaging, channel, and measurement moves you can make now. They will introduce a practical Most Valuable Customers (MVC) lens—high-frequency category buyers segmented by brand share—and show you:

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Kalpana Sehwani Tyler Weigman
The State of Brand Marketing Accountability

The State of Brand Marketing Accountability

Mar 19, 2026 · Global

The question isn’t whether to measure brand. It’s whether you can afford not to.

Marketers are often under pressure to defend brand marketing investments, but don’t always have the measurement methods to really “prove it.” In this webinar, we will share new findings on what separates Brand Accountable organizations from those that are Brand Vulnerable—and how to strengthen your ability to defend (and grow) brand investment.

Hear how brand marketing leaders use measurement insights in planning and budget conversations. 

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Vassilis Bakopoulos Jim O’Brien Rose Stark +2

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