On-Demand Library | MMA

With subject matter ranging from Location, Native, Programmatic to App Engagement and industry trends, the MMA Webinar series is designed to help build mobile marketing capabilities for marketers by providing information in clear and concise sessions developed to inform and inspire.

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The Top Digital Trends for 2020: What Brands and Retailers Need to Know to Thrive in the Year Ahead

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Tuesday, January 14, 2020 - 2:00pm to 3:00pm EST

Speakers:

Dr. Stephen Kraus

Head of Digital Insights

Jumpshot

Joe McDonnell

Head of Insights

WGSN

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1st party data strategies in a cookie-less and more privacy-compliant environment

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Wednesday, December 11, 2019 - 2:00pm to 3:00pm EST

Speakers:

Alex McIlvenny

Country Manager UK

Zeotap

Guy Barbier

Country Manager US

Zeotap

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Ways to improve customer loyalty and retention for Mobile Apps

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Tuesday, December 3, 2019 - 11:00am to 12:00pm GMT

Speakers:

Supreet Kini

Senior Customer Success Manager

CleverTap

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The Journey to Achieve Multi-Touch Attribution (MTA) Success

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Tuesday, November 19, 2019 - 2:00pm to 3:00pm EST

Speakers:

Joel Rubinson

MMA MTA Expert & President

Rubinson Partners, Inc.

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How to Design a High Performing Marketing Organization

Members Only

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Tuesday, November 12, 2019 - 2:00pm to 3:00pm EST

Speakers:

Dr. Neil Morgan

PetSmart Distinguished Chair in Marketing

Kelley School of Business, Indiana University

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How to Effectively Use Location Intelligence to Improve Customer Loyalty and Market Share

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Tuesday, October 29, 2019 - 2:00pm to 3:00pm EDT

Speakers:

David Bairstow

SVP, GM Geospatial Insights Team

Skyhook

Matt Tepper

VP of Strategy

Equinox

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The Journey from User Acquisition to Advocacy - CleverTap

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Wednesday, October 23, 2019 - 11:00am to 12:00pm BST

Speakers:

Malay Harsh

Director of Marketing

CleverTap

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The State of eCommerce: Trends for 2020 and Beyond

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Tuesday, October 22, 2019 - 2:00pm to 3:00pm EDT

Speakers:

Dr. Stephen Kraus

Head of Digital Insights

Jumpshot

Jason "Retailgeek" Goldberg

Chief Commerce Strategy Officer

Publicis Communications

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Tackling Mobile Ad Fraud – an insight into Ad Fraud from the MMA’s EMEA Whitepaper

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Wednesday, October 2, 2019 - 4:00pm to 5:00pm BST

Speakers:

Paul Wright

Managing Director, UK, France & MENA

AppsFlyer

Chris Babayode

Managing Director, EMEA

Mobile Marketing Association

Daniel Craig

VP, Mobile Product & Marketing

Hotels.com

Elvin Altun

Business Development Director, EMEA

MMA

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How to stop wasting ad impressions: Holiday audience targeting guide for 2019

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Tuesday, September 17, 2019 - 2:00pm to 3:00pm EDT

Speakers:

Valentina Marastoni-Bieser

Executive Vice President of Marketing

Cuebiq

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Mobile Marketing in 2019 and Beyond: Trends and Tips You Need to Know

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Thursday, September 5, 2019 - 2:00pm to 3:00pm EDT

Speakers:

Danielle Levitas

EVP, Global Marketing & Market Insights

App Annie

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How to Use Offline Brand Intelligence to Increase ROAS

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Thursday, May 2, 2019 - 2:00pm to 3:00pm EDT

Speakers:

Jared Rosenbloom

Director, Media Strategy & Operations

Centro

Valentina Marastoni-Bieser

Executive Vice President of Marketing

Cuebiq

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How to Unlock Real-Time Relevance Everywhere

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Tuesday, April 30, 2019 - 4:00pm to 5:00pm BST

Speakers:

Lisa Cleary

Chief of Product

Swrve

Judy Chan

Head of Marketing

Bluedot

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The Future of Customer Engagement: How Marketers Can Leverage Customer Lifecycle Management To Retain More Users

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Thursday, April 25, 2019 - 4:00pm to 5:00pm BST

Speakers:

Almitra Karnik

Head of Marketing

CleverTap

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Mobile ads are processed in the blink of an eye - do you have your First Second Strategy?

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Tuesday, April 23, 2019 - 2:00pm to 3:00pm EDT

Speakers:

Vassilis Bakopoulos

SVP – Head Industry Research

Mobile Marketing Association

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Marketing's Future with AI: Beyond the Hype, There's Hope

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Tuesday, December 4, 2018 - 4:00pm to 5:00pm UTC

Speakers:

Barry Nolan

CSO

Swrve

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Data Accuracy: How to Fix Programmatic's Unsolved Problem

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Wednesday, November 14, 2018 - 2:00pm to 3:00pm EST

Speakers:

Jake Moskowitz

Head of Emodo Institute

Ericsson Emodo

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Proving ROI: How to Understand the Real Impact of Location Data

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Tuesday, November 6, 2018 - 2:00pm to 3:00pm EST

Speakers:

Ocean Fine

SVP of Sales

Factual

Anish Shah

Principal Consultant

Forrester

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Rewarded video - Make your brand the hero!

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Thursday, May 17, 2018 - 2:00pm to 3:00pm EDT

Speakers:

Melissa Stein

Global VP Ad Product

King

Jonathan Stringfield

Head of Measurement and Insights

King

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What to Expect from Mobile Apps: 2018 and Beyond Forecast

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Tuesday, May 15, 2018 - 2:00pm to 3:00pm EDT

Speakers:

Danielle Levitas

EVP, Global Marketing & Market Insights

App Annie

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Artificial Intelligence: Welcome to the Cognitive Era

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Tuesday, April 24, 2018 - 2:00pm to 3:00pm EDT

Speakers:

Dave Neway

Head of Product Marketing

IBM Watson Advertising

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Beyond the Buzzword: How Omni-Channel Mobile Marketing Can Drive ROI For Your Business

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Wednesday, March 28, 2018 - 2:00pm to 3:00pm EDT

Speakers:

Almitra Karnik

Head of Marketing

CleverTap

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APAC Webinar: Brand + Performance - the art and science of mobile programmatic

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Wednesday, March 21, 2018 - 2:00pm to 3:00pm +08

Speakers:

Tom Simpson

VP, Brand & Exchange, APAC

AdColony

Vincent Niou

Senior Programmatic and Partnerships Director, APAC

Essence

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Mobile Advertising: B2C Brands Mature, But Bad Habits Die Hard

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Tuesday, March 13, 2018 - 2:00pm to 3:00pm EDT

Speakers:

Joanna O’Connell

Vice President

Forrester Research

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Location Data: Paving the Path to Successful Omnichannel Marketing

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Wednesday, January 24, 2018 - 2:00pm to 3:00pm EST

Speakers:

Eddie Smith

VP Data Solutions

PlaceIQ

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