MMA Knowledge Center Webinars | MMA / Marketing + Media Alliance
MMA Webinars

Evidence over opinion.

MMA webinars start with our own award-winning research: multiple years of investigation and millions invested in finding out what really drives marketing performance, presented by the marketers putting it to work. Alongside that, the Great Debates put the industry’s open questions up for argument, and Future of Marketing Solutions sessions let the companies building what’s next show their work. Register for what’s coming or browse every past session on demand.

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Upcoming LIVE Webinars

Oct
20
Tue
Vassilis BakopoulosJay NielsenMarc GuldimannDena Weatherhead
Oct 20, 2026 · Global · Brand Building

How We Spend & What We Say: The State of Advertising Spend

Webinar Partner

MMA and MediaRadar analyzed five years of advertising across 10 industries and 6 channels. The biggest differences are between categories, not channels or years.

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Oct
28
Wed
Vassilis BakopoulosWesley ter HaarSarah WarzechaShannon Doubleday+1
Oct 28, 2026 · Global · AI & Agents

State of Agentic Deployment in Marketing

Webinar Partner

New research from MMA and Monks maps where agentic AI actually runs inside 100 large marketing organizations and what is blocking scale.

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Dec
2
Wed
Wesley ter HaarMatthijs KlipSneha Ghosh
Dec 2, 2026 · Global · AI strategy and adoption

AI for Marketers: What Took Hold in 2026 and What to Build Toward in 2027

Webinar Sponsor

In 2026, we continued to see a flurry of new AI tools, but most never make it into a real marketing organization, and the ones that do rarely look like the launch post. Join us as Monks separates the 2026 shifts that took hold from the ones that only made noise, and shares what marketing leaders should build toward in 2027, grounded in a delivered client project.

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On demand