On-Demand Library | Mobile Marketing Association

With subject matter ranging from Location, Native, Programmatic to App Engagement and industry trends, the MMA Webinar series is designed to help build mobile marketing capabilities for marketers by providing information in clear and concise sessions developed to inform and inspire.

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Thursday, May 17, 2018 - 2:00pm to 3:00pm EDT

Speakers:

Melissa Stein

Global VP Ad Product

King

Jonathan Stringfield

Head of Measurement and Insights

King

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What to Expect from Mobile Apps: 2018 and Beyond Forecast

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Tuesday, May 15, 2018 - 2:00pm to 3:00pm EDT

Speakers:

Danielle Levitas

SVP Research, Content & Communications

App Annie

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Artificial Intelligence: Welcome to the Cognitive Era

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Tuesday, April 24, 2018 - 2:00pm to 3:00pm EDT

Speakers:

Dave Neway

Head of Product Marketing

IBM Watson Advertising

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Leveling Up, A Marketer's Guide to Winning With Mobile Games

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Thursday, April 19, 2018 - 2:00pm to 3:00pm EDT

Speakers:

Adam Cohen-Aslatei

Vice President, Marketing

Jun Group

Lauren Baca

Director, Marketing

Tapjoy

Presented by:

Beyond the Buzzword: How Omni-Channel Mobile Marketing Can Drive ROI For Your Business

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Wednesday, March 28, 2018 - 2:00pm to 3:00pm EDT

Speakers:

Almitra Karnik

Head of Marketing

CleverTap

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APAC Webinar: Brand + Performance - the art and science of mobile programmatic

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Wednesday, March 21, 2018 - 2:00pm to 3:00pm SGT

Speakers:

Tom Simpson

Director, Growth & Programmatic, APAC

AdColony

Vincent Niou

Senior Programmatic and Partnerships Director, APAC

Essence

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Mobile Advertising: B2C Brands Mature, But Bad Habits Die Hard

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Tuesday, March 13, 2018 - 2:00pm to 3:00pm EDT

Speakers:

Joanna O’Connell

Vice President

Forrester Research

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Location Data: Paving the Path to Successful Omnichannel Marketing

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Wednesday, January 24, 2018 - 2:00pm to 3:00pm EST

Speakers:

Eddie Smith

VP Data Solutions

PlaceIQ

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APAC Webinar: The Ultimate Survival Kit for Mobile Marketers in 2018

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Tuesday, January 23, 2018 - 7:00pm to 8:00pm SGT

Speakers:

Jayesh Easwaramony

VP & GM, Asia Pacific, Middle East and Africa

InMobi

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Data-Driven Mobile Marketing

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Tuesday, January 16, 2018 - 2:00pm to 3:00pm EST

Speakers:

KC Karnes

Director of Marketing

Clevertap

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Great Creative Matters

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Tuesday, December 12, 2017 - 2:00pm to 3:00pm EST

Speakers:

Walter Geer

Vice President and Creative Director

Verve

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From CMO to CDO: The Digital Transformation of Marketing

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Tuesday, November 14, 2017 - 2:00pm to 3:00pm EST

Speakers:

Vaibhav Vohra

Head of Product Management

SAP Digital Interconnect

Michael Smith

Product Owner, SAP Digital Interconnect

SAP Digital Interconnect

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Engaging the Mobile Gaming Audience Programmatically: What Brands Need to Know

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Wednesday, October 25, 2017 - 2:00pm to 3:00pm EDT

Speakers:

Jocelyn Sheltraw

Head of Mobile

Rubicon Project

Pepe Agell

VP, Corporate Strategy

Chartboost

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The Next Wave of Verification

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Tuesday, October 24, 2017 - 2:00pm to 3:00pm EDT

Speakers:

Jake Moskowitz

Head of Emodo Institute

Ericsson Emodo

Kevin McGinnis

CEO

Pinsight Media

Benjamin Bring

VP, Media Director

Ansible

Webinar Sponsor:

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APAC Webinar: Mobile Video Disruption - Are you ready for it?

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Wednesday, October 4, 2017 - 2:00pm to 3:00pm SGT

Speakers:

Tom Simpson

Director, Growth & Programmatic, APAC

AdColony

Pedro Ramirez

Digital Lead Team Unilever Asia, Africa

Mindshare APAC

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Capturing & Creating Magical Mobile Moments along the Customer Journey

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Thursday, September 21, 2017 - 2:00pm to 3:00pm EDT

Speakers:

Rob Heuser

Director, Strategic Accounts

SAP Digital Interconnect

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The IoT Revolution for Marketers

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Thursday, July 20, 2017 - 2:00pm to 3:00pm EDT

Speakers:

Matthew Bright

Senior Director, Product & Technical Marketing

Thinfilm Electronics

Matthew Davis

Co-Founder & VP of Marketing

Reveal Mobile

Leo Scullin

VP of Industry Programs

Mobile Marketing Association

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3 Challenges to Scaling the Next Generation of Mobile Video

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Tuesday, July 18, 2017 - 2:00pm to 3:00pm EDT

Speakers:

Michael Tuminello

VP of Solutions and Partnerships

Innovid

Lou Paskalis

Senior Vice President, Enterprise Customer Engagement and Investment Executive

Bank of America

Webinar Sponsor:

Digital Sensory Storytelling: Beyond Media

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Tuesday, May 30, 2017 - 2:00pm to 3:00pm EDT

Speakers:

David Birnbaum

Director UX Design

Immersion

Webinar Sponsor:

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The Brand Marketer's Guide to Mobile-Video Viewability

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Tuesday, May 30, 2017 - 11:00pm IST to Wednesday, May 31, 2017 - 12:00am IST

Speakers:

Jayesh Easwaramony

VP & GM, Asia Pacific, Middle East and Africa

InMobi

Vinay Uttamchandani

Director, Products-Brand & Programmatic

InMobi

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Transforming Communications into Conversations: One good conversation can shift the direction of change forever

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Thursday, May 4, 2017 - 2:00pm to 3:00pm EDT

Speakers:

Jim Brooks

Global Business Development Director, Consumer Insights

SAP

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How Marketers Use Location Data: MMA Marketer Study

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Thursday, April 20, 2017 - 2:00pm to 3:00pm EDT

Speakers:

Vassilis Bakopoulos

Head, Industry Research

Mobile Marketing Association

Jeanette Jordan

Director of Product Marketing

Factual

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Location as Currency: What Brands Need to Know About The New Location Ad-Measurement Guidelines (expanded to include Mobile In-App and Mobile Web Guidelines)

Members Only

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Thursday, January 12, 2017 - 3:00pm to 4:00pm EST

Speakers:

Leo Scullin

VP of Industry Programs

Mobile Marketing Association

Ron Pinelli Jr.

Vice President of Digital Research and Standards

Media Rating Council, Inc.

Webinar Sponsor:

Mastering Multi-Touch Attribution Webinar Series, Part 4: Leveraging MTA to Improve Marketing Mix Effectiveness

Members Only

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Tuesday, January 10, 2017 - 2:00pm to 3:00pm EST

Speakers:

Greg Stuart

CEO

Mobile Marketing Association

Joel Rubinson

President

Rubinson Partners, Inc.

Presented by:

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2016 Mobile Marketing Trends Report

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Wednesday, December 14, 2016 - 2:00pm to 3:00pm EST

Speakers:

Sheryl Daija

Chief Strategy Officer

Mobile Marketing Association

Joline McGoldrick

Vice President, Research

Kantar Millward Brown

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