Webinar Archive | MMA Global

Webinar Archive

Wednesday, January 31, 2024 - 11:00am to 12:00pm EST

Finance and Marketing sometimes speak different languages, even when they are trying to drive the same growth outcomes. This webinar addresses how marketing executives are translating marketing metrics into financial enterprise value.
Region: 
Speakers: 
Marketing Evolution Founder and
MMA Subject Matter Expert
Former Chief Finance Officer
PeopleSoft
Integrated Media Strategy Lead
Kroger
Moderator: 
Chief Intelligence Officer
Omnicom Media Group
VP, The Knowledge Lab
TransUnion
In Partnership With
Watch the Webinar:

Tuesday, January 30, 2024 - 12:00pm to 12:30pm GMT

In a world where technology is redefining the future of marketing and advertising, staying ahead of the game isn't just an option; it's a necessity. That's why we're teaming up with ANALYTIC PARTNERS to bring together a group of industry experts who will help guide you through the labyrinth of trends and innovations.
Our lineup includes:

Speakers: 
Head of Group Media / SMARTIES Germany Jury Chair
Deutsche Telekom
Senior Director, Head of DACH
Analytic Partners
Managing Director
Mindshare
Moderator: 
Executive Chair
MMA Germany
Webinar Sponsor:

Wednesday, January 17, 2024 - 11:00am to 12:00pm EST

The ability to co-ordinate an increasing number of marketing activities led by teams with varied backgrounds is a universal challenge. In this session, we will hear CMOs describe and debate how these challenges should be framed, how to assess their impact and how to initiate action to address them.
Region: 
Speakers: 
Chief Marketing Officer
Heineken USA
Chief Marketing and Public Relations Officer
Ally Financial
Professor of Practice in Marketing
Goizueta Business School, Emory University
Watch the Webinar:

Wednesday, December 6, 2023 - 11:00am to 12:00pm EST

The session will define marketing capability fit and how it is evaluated in different firms. Further, the panel of CMOs will discuss and debate how they best leverage marketing capability measurements to prioritize specific capabilities. The session will also discuss the payoff from managing marketing capability fit.
Region: 
Speakers: 
Chief Marketing Officer
Hyundai Motor America
VP Media
Discover
Vice President, Global Digital, Media & Omni-Shopper Experience
Kellanova
Professor of Marketing, Welch Family Professor in Business
Wisconsin School of Business
Watch the Webinar:
Members Only

Friday, December 1, 2023 - 12:00pm to 1:00pm EST

Region: 
Speakers: 
Marketing Evolution Founder and
MMA Subject Matter Expert
Co-author, The AI Conundrum
Webinar Sponsor:
Members: Log in to watch the Webinar:
Members Only

Thursday, November 30, 2023 - 12:00pm to 1:00pm EST

Region: 
Speakers: 
Marketing Evolution Founder and
MMA Subject Matter Expert
Co-author, The AI Conundrum
Members: Log in to watch the Webinar:
Members Only

Wednesday, November 29, 2023 - 12:00pm to 1:00pm EST

Region: 
Speakers: 
Marketing Evolution Founder and
MMA Subject Matter Expert
Co-author, The AI Conundrum
Members: Log in to watch the Webinar:
Members Only

Tuesday, November 28, 2023 - 12:00pm to 1:00pm EST

Region: 
Speakers: 
Marketing Evolution Founder and
MMA Subject Matter Expert
Co-author, The AI Conundrum
Webinar Sponsor:
Members: Log in to watch the Webinar:
Members Only

Monday, November 27, 2023 - 12:00pm to 1:00pm EST

Region: 
Speakers: 
Marketing Evolution Founder and
MMA Subject Matter Expert
Co-author, The AI Conundrum
Webinar Sponsor:
Members: Log in to watch the Webinar:

Wednesday, November 15, 2023 - 11:00am to 12:00pm EST

How do you measure the impact of Brand on your Growth? This webinar addresses how marketers can measure the long-term value of brand marketing.
Region: 
Speakers: 
Integrated Media Strategy Lead
Kroger
Manager, Media Strategy & Partnerships
Campbell
MMA MTA Expert & President
Rubinson Partners, Inc.
SVP – Head of Industry Research
MMA
Moderator: 
VP, The Knowledge Lab
TransUnion
In Partnership With
Watch the Webinar:

Monday, October 30, 2023 - 11:00am to 12:00pm EDT

In an environment where marketing includes a growing range of new activities, we will hear how different firms have defined the unique responsibilities of marketing. How does marketing define where they lead vs. support vs. where they are not-involved? What are the benefits to the marketing org and the firm?
Region: 
Speakers: 
Chief Marketing & Communications Officer
MSCI Inc.
Vice President, Head of Marketing
Kroger
COO & Co-Founder
MarCaps LLC
The Coca Cola Company Chair, Professor of Marketing
The University of Georgia, The Terry College of Business
Watch the Webinar:

Wednesday, October 18, 2023 - 11:00am to 12:00pm EDT

Please join us for an exciting and informative discussion with influential marketing leaders as we discuss what it takes to make data ready for an AI-driven future and how to unlock growth together with media partners and agencies. Data is an indispensable asset, but it takes the right advice to unlock its value and full potential.
Region: 
Speakers: 
Chief Growth Officer
Kellanova
SVP, Addressable Sales
Disney
Moderator: 
Partner, Marketing Practice Leader
EY
Watch the Webinar:

Friday, September 22, 2023 - 3:00pm to 4:00pm IST

Brands invest in multiple campaigns across platforms, hoping to reach a diverse audience and deliver on their goals. Within mobile, there is one environment that attracts all audience groups - gaming. While in-game advertising has been proven to reach a wide range of audiences in innovative formats that capture attention - some brands are still hesitant to use it.

Join Digital Turbine’s Amit Rathi to take a closer look at how brands are already winning in-games and what more they can do to unlock the benefits of engaging creatives on mobile.

Region: 
Speakers: 
Country Manager, South Asia
Digital Turbine
Director Membership & BD - MMA India
MMA Global - India
Masterclass Partner
Watch the Webinar:

Wednesday, September 20, 2023 - 11:00am to 12:00pm EDT

This session will highlight how the mission of marketing ties to the firm’s growth agenda. The debate session will focus on how clarity and shared understanding of marketing’s role motivates and guides meaningful action while positively impacting the business.
Region: 
Speakers: 
VP, US Marketing
Intuit
Executive Director, Digital Strategy & Growth Marketing
Ally Financial Inc.
COO & Co-Founder
MarCaps LLC
Former Global Chief Marketing Officer
Uber
Watch the Webinar:

Wednesday, September 13, 2023 - 11:00am to 12:00pm EDT

Are you truly confident that your marketing efforts are delivering the desired results? Do you struggle to accurately measure the incremental impact of each marketing tactic? This webinar will explore the best ways to measure incrementality in marketing. In this session we will discuss approaches for untangling attribution, the portfolio mix, and the pros and cons of various methodologies; the goal is to enable marketers to optimize investments more wisely.
Region: 
Speakers: 
Director of Advertising Research
Meta
Senior Director Marketing Decision Sciences
Best Buy
VP Media
Discover
SVP, Marketing Strategy & Science
National Football League
Moderator: 
SVP – Head of Industry Research
MMA
VP, The Knowledge Lab
TransUnion
In Partnership With
Watch the Webinar:

Wednesday, September 6, 2023 - 11:00am to 12:00pm EDT

How will gen AI impact marketing processes and drive impact in the next 12 months? Should I be a first mover or fast follower? What are the use cases that marketers prioritize? The first ever benchmarking study about the state of Generative AI in marketing delivers insights about these questions and explores how marketers perceive the current capabilities of the disruptive new technology. We will explore: the rate of adoption, the investment, the key use cases, and the roadmap for the next months.
Region: 
Speakers: 
SVP – Head of Industry Research
MMA
Watch the Webinar:

Wednesday, August 23, 2023 - 2:30pm to 3:30pm ICT

At the conclusion of the webinar, participants will be able to:
(1) Gather information on the eCommerce landscape in Indonesia, India, and Vietnam
(2) Identify key challenges and opportunities in Indonesia, India, and Vietnam market
(3) Develop an effective eCommerce strategy for entering or expanding the market

Region: 
Speakers: 
Head of Ogilvy Consulting Philippines
Ogilvy Philippines
Moderator: 
Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC
Watch the Webinar:

Wednesday, August 16, 2023 - 11:00am to 12:00pm EDT

MMA's first-ever Customer Experience benchmark study will not only introduce a quantified framework for CX, but will showcase best practices from CX leaders who have focused on aligning CX to their overall business strategy.
Region: 
Speakers: 
Founder & CEO, JourneySpark Consulting
CX Subject Matter Expert, MMA Global
SVP – Head of Industry Research
MMA
Watch the Webinar:

Wednesday, August 9, 2023 - 11:00am to 12:00pm EDT

In the current economic climate, CMOs are under pressure to define strategic marketing initiatives that are better aligned to deliver exponential business growth. The MMA's Movable Middles Growth Framework is a stock-moving strategy that aligns budgets, channel allocation, and audience targeting directly with ROAS tied to consumers who are more likely to respond to and be impacted by a brand’s advertising. This webinar discusses how targeting a firm's movable middle can outperform a traditional reach plan by more than 50% ROAS.
Region: 
Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
Head of Marketing Analytics
Ally Bank
Director, Consumer Engagement and Digital Marketing - US Nutrition
reckitt
Watch the Webinar:

Wednesday, July 12, 2023 - 12:00pm to 1:00pm EDT

Data drives success across much of what brands do to drive their marketing and CX efforts. With advances in AI, and the recent rise of tools that use generative AI, marketers with better data will gain an even greater competitive advantage.
Region: 
Speakers: 
SVP – Head of Industry Research
MMA
Partner, Marketing Practice Leader
EY
Watch the Webinar:

Thursday, June 29, 2023 - 11:00am to 12:00pm EDT

This groundbreaking research shows how applying AI to creative can deliver radical gains in advertising performance. Learn how the MMA’s Consortium for AI Personalization (CAP) guides how AI can be used on creative personalization, using only limited data, to deliver higher conversion than rules-based dynamic creative optimization. We will explore how these learnings can be scaled for real-world use, and how we might also use identity to further augment performance.
Region: 
Speakers: 
Marketing Evolution Founder and
MMA Subject Matter Expert
Integrated Media Strategy Lead
Kroger
Assistant Manager, Addressable Media
GM
CAP Partner:
Watch the Webinar:

Friday, June 23, 2023 - 11:00am to 12:00pm EDT

Marketing Operating Effectiveness—getting the things you need done at the right level of quality, in the timeframes required, and at reasonable cost is a constant challenge that frustrates not only CMOs but all members of the marketing organization and beyond. This presentation will unveil new MOSTT research findings that can help provide marketing leaders with an actionable path to enhanced organization performance.
Region: 
Speakers: 
Professor of Practice in Marketing
Goizueta Business School, Emory University
COO & Co-Founder
MarCaps LLC
Watch the Webinar:

Wednesday, June 14, 2023 - 11:00am to 12:00pm EDT

We will discuss highlights of this year's findings, focusing on how measurement and attribution tools are used today to build trust and accountability in marketing. We will also share the biggest challenges marketers face with their attribution efforts, as well as the journey to measurement maturity, highlighting best practices of leading companies in this space.
Region: 
Speakers: 
SVP – Head of Industry Research
MMA
Watch the Webinar:

Wednesday, June 7, 2023 - 11:00am to 12:00pm EDT

Key findings from the MMA’s new State of AI study, reflecting input from senior marketing decision makers at over 100 companies about the application of AI in marketing and customer experience.
Region: 
Speakers: 
SVP – Head of Industry Research
MMA
Watch the Webinar:

Wednesday, March 29, 2023 - 12:30pm to 1:30pm BST

More external factors are influencing the way we make decisions for marketing strategies. Faced with enormous pressure to deliver instant results with lower budgets, many brands are turning to performance-led activities and reducing brand marketing. Our recent research shows, however, that brand marketing drives sales, ROI and even improves performance campaigns. Tune in to listen to Colgate and Analytic Partners discuss how they balance brand and product messaging, as well as upper and lower funnel tactics to drive different business objectives.

Speakers: 
Consumer Experience Director Northern Europe
Colgate-Palmolive
Director
Analytic Partners
Country Director
MMA Germany
Webinar Sponsor:

Thursday, February 16, 2023 - 3:00pm to 4:00pm IST

Region: 
Speakers: 
PS Consumer Marketing Head
HP India
Country Manager for Alexa
Amazon India
Emerging Tech Lead
WPP & GroupM India
Country Head & Board Member
MMA Global - India
Head Marketing & Omni-Channel Strategy
Bridgestone India
Webinar Partner:
Watch the Webinar:

Wednesday, February 15, 2023 - 11:00am to 12:00pm EST

Region: 
Watch the Webinar:

Wednesday, January 18, 2023 - 11:00am to 12:00pm EST

Region: 
Watch the Webinar:

Wednesday, January 4, 2023 - 10:00am to 11:00am +07

Region: 
Speakers: 
e-Commerce Lead for Vietnam and Cambodia
The Coca-cola Company
Head of Marketing
McDonald's Vietnam
Country Commercial Head
Grab Vietnam
Moderator: 
Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC

Tuesday, December 6, 2022 - 11:00am to 12:00pm EST

Region: 
Watch the Webinar:

Thursday, November 10, 2022 - 10:00am to 11:00am EST

Region: 
Watch the Webinar:

Wednesday, November 9, 2022 - 2:30pm to 3:30pm EST

Region: 
Speakers: 
SVP, Chief Marketing & Customer Experience Officer
McDonald’s
Chief Marketing & Digital Officer
Blackhawk
EVP, CMO
Major League Baseball
Chief Growth Officer
Kellanova
Moderator: 
Chief Intelligence Officer
Omnicom Media Group
Marketing Science Advisor
Watch the Webinar:

Thursday, October 20, 2022 - 4:00pm to 4:45pm IST

The two common buzzwords in digital advertising are audience targeting and programmatic.

Join us on a live virtual fireside chat to understand how both are getting more refined, and work in a commerce first world to deliver brand outcomes.

Key takeaways:

Region: 
Speakers: 
Senior Director - Monetization
Flipkart
Managing Director - South East Asia & India
Criteo
Webinar Partner:
Watch the Webinar:

Tuesday, October 18, 2022 - 2:30pm to 3:30pm EDT

Region: 
Speakers: 
Chief Marketing Officer
The Wendy's Company
Chief Marketing Officer
Brunswick Corporation
Chief Marketing and Communications Officer
Abbott
Former Enterprise Chief Marketing Officer
American Family Insurance
Moderator: 
Chief Intelligence Officer
Omnicom Media Group
Marketing Science Advisor
Watch the Webinar:

Tuesday, September 13, 2022 - 2:30pm to 3:30pm EDT

Region: 
Speakers: 
Former EVP, Chief Marketing Officer
Visa
Chief Marketing Officer, US Meals & Beverages
Campbell
Chief Marketing Officer
Autodesk
SVP, Chief Marketing and Revenue Officer for Quickbooks and Mailchimp
Intuit
Moderator: 
Chief Intelligence Officer
Omnicom Media Group
Marketing Science Advisor

Tuesday, September 13, 2022 - 12:30pm to 1:30pm BST

The list of issues impacting advertisers right now is ever-expanding; from the fragmented world of emerging channels and endless shoppable touchpoints, through to inflation and global macro-forces affecting consumer confidence. Competition for attention is fiercer than ever. And key to an effective omnichannel strategy is translating the plethora of data available into actionable insights. Because data-driven marketing has never been more important for brands to gain share.

Region: 
Speakers: 
Head of Digital Marketing
HSBC
Former SVP EMEA
The Trade Desk
Head of Digital Channels
M&S
Moderator: 
Managing Director EMEA
MMA
Webinar Sponsor:

Wednesday, September 7, 2022 - 4:00pm to 4:45pm IST

MMA has partnered with GroupM and Amazon Ads to co-author an industry whitepaper for offering a collective view on how the industry should approach the festive season this year and recommendations on winning in the upcoming festive season.

This whitepaper is aimed at helping marketers prepare for the upcoming festive season and will cover the following:

Region: 
Speakers: 
MMA India Board Member; Director,
Amazon Ads India
President
GroupM South Asia
MMA India Board Member; Vice President, Ecom and Modern Trade
Hindustan Unilever Limited
Head of eCommerce
GroupM
Marketing Head, India Region
HMD Global
Country Head & Board Member
MMA Global - India
Webinar Partner:
Watch the Webinar:

Wednesday, August 10, 2022 - 3:00pm to 4:00pm IST

The much-awaited festive season in India is just around the corner, and we sense fireworks!

This is a time that presents exciting opportunities for both brands and consumers to connect with one another. But the competition is tough as many brands aim to capture their audience’s attention. This calls for innovation.

Take on a seamless, clutter-breaking way to reach your audience this festive season - and #LockTheirGlance.

Region: 
Speakers: 
MMA India Board Member; VP and GM – India
InMobi
Head of Brand Marketing, Beauty
Tata CLiQ
VP & Head of Brand
Meesho
Sr. Manager (Brand & Online)
Airtel
Director-Strategic Alliances & Programming - MMA India
MMA Global - India
Webinar Sponsor:
Watch the Webinar:

Thursday, July 28, 2022 - 2:30pm to 3:30pm EDT

Region: 
Speakers: 
Former SVP & Global CMO, GM Marketing
General Motors
VP, General Manager, US Nutrition
Reckitt
Chief Marketing Officer
Morgan Stanley Wealth Management and E*TRADE
Moderator: 
Chief Intelligence Officer
Omnicom Media Group
Marketing Science Advisor
Watch the Webinar:
Members Only

Wednesday, June 22, 2022 - 2:00pm to 3:00pm EDT

Watch a replay and download meeting materials from our 2022 Q2 Marketing Attribution Think Tank (MATT) meeting. In this meeting, covered a variety of updates, including:

  1. Shared key findings from our 2022 State of Attribution Benchmark Report. Discussed the latest trends and developments in the attribution space compared to past years and how you can apply to your business.

Region: 
Speakers: 
Marketing Attribution Think Tank (MATT) Lead
MMA Global
SVP – Head of Industry Research
MMA
MMA MTA Expert & President
Rubinson Partners, Inc.
Webinar Sponsor:
Members: Log in to watch the Webinar:

Wednesday, June 8, 2022 - 2:30pm to 3:30pm EDT

Region: 
Speakers: 
Chief Marketing Officer
Heineken USA
Chief Commercial Officer
FanDuel
Founder & CEO
Instalily.ai
Moderator: 
Chief Intelligence Officer
Omnicom Media Group
VP, The Knowledge Lab
TransUnion
Marketing Science Advisor
Watch the Webinar:

Tuesday, May 17, 2022 - 2:00pm to 3:00pm EDT

Region: 
Speakers: 
VP Marketing, Insights
Activision Blizzard
Webinar Sponsor:
Watch the Webinar:

Monday, April 4, 2022 - 2:00pm to 3:00pm ICT

 

As Search becomes more integral to the way Vietnamese people live, brands need to be sure they’re not caught off guard by marketing pitfalls that can limit the power of Search in their marketing strategy.

Pitfall No. 1: Omitting Search from your marketing plan
Pitfall No. 2: Using Search only for performance
Pitfall No. 3: Avoiding Search automation in marketing

Region: 
Speakers: 
Large Customer Marketing Head
Google Vietnam
Country Head of Marketing, Vietnam
Google Asia Pacific
Moderator: 
CEO MMA Global APAC & Global Head of SMARTIES Worldwide and Board of Director Asia Pacific
MMA Global Asia Pacific
Watch the Webinar:

Wednesday, March 30, 2022 - 3:30pm to 4:15pm IST

In today’s fast-paced and ever-evolving digital environment, it is crucial to ensure a transparent and quality environment for media buying in order to drive effective media outcomes. Rather than just focusing on campaign metrics such as reach or conversions, brands and advertisers are placing further importance on where their ads are appearing. Therefore, they need to be armed with tools and best practices to ensure they are protected against content that may damage their reputation.

Region: 
Speakers: 
Head of Sales, India
DoubleVerify
Area Media Lead - Indian Sub Continent
Haleon
Associate Director - Media
Pepsico
Head, Digital Marketing
Dabur
Head – Enterprise Marketing
Vodafone Idea Limited
Country Head & Board Member
MMA Global - India
Webinar Partner:
Watch the Webinar:

Friday, March 18, 2022 - 9:00am to 10:00am ICT

The MMA Morning Series will share Vietnam members' effective marketing techniques of their successful campaigns, including intriguing anecdotes about their implementation.

Our speakers are the representative of BCA Solutions, VietGuys, and ZEE. Reserve your seats now to unveil the secrets.

Presentation Deck: If you'd like to download the complete webinar deck, click here.
 

Region: 
Speakers: 
Head of Marketing & Communications
Droppii
CEO
VIETGUYS - Mobile Marketing Solutions
Branch Director
Zee
Creative Director
Zee
Members Only

Wednesday, March 9, 2022 - 2:00pm to 3:00pm EST

Watch a replay and download meeting materials from our first quarterly Marketing Attribution Think Tank (MATT) meeting of 2022. In this meeting, covered a variety of updates, as well as opened the floor for feedback and input into a few projects in consideration for this year. The agenda for this meeting included:

  1. Shared topline results from our first annual Marketing Growth Survey, revealing marketer understanding and application of marketing growth frameworks.

Region: 
Speakers: 
Marketing Attribution Think Tank (MATT) Lead
MMA Global
SVP – Head of Industry Research
MMA
MMA MTA Expert & President
Rubinson Partners, Inc.
Webinar Sponsor:
Members: Log in to watch the Webinar:

Monday, March 7, 2022 - 3:30pm to 4:30pm IST

 

MMA & Kantar brings together leading women marketers to share their expert POV on how women leaders can shape the future of modern marketing.

Region: 
Speakers: 
MMA India Board Member; Chairwoman - Insights Division, South Asia
Kantar
MMA India Board Member; Vice President, Southeast Asia and South Asia Frontier
Google Asia Pacific
Country Manager
Josh
Managing Editor
Afaqs
Executive Director, Africa, India & Middle East | Advisory Services
EY
Country Head & Board Member
MMA Global - India
Webinar Partner:
Watch the Webinar:

Friday, February 25, 2022 - 10:00am to 11:00am ICT

With the increased complexity of protecting a brand's image and reputation from threats such as fake news, inappropriate content,.. the importance of Brand Safety has grown exponentially. 

Brand Safety Webinar Series by MMA focuses on assisting marketers in tackling today's challenges by understanding best practices and emphasizing the link between brand safety and performance. 

1) Introduction of Brand Safety
2) Status of Brand Safety Vietnam
3) Top concerns of marketers and publishers
4) Best practice of brand safety

Region: 
Speakers: 
Sales Director
RTB House
Digital Hub Lead - Data Driven Marketing
Unilever Vietnam
Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC
Moderator: 
Managing Partner
Mindshare
Watch the Webinar:

Thursday, February 24, 2022 - 2:00pm to 3:00pm WIB

The onset of the pandemic has changed consumer behaviour definitively across the globe. While some of these changes may not be new, the lockdowns have only further accelerated adoption of shifting behaviour. A transformation largely anchored by smartphones, this change is especially pronounced in the mobile first economy of Indonesia.

With this context, what does 2022’s Ramadan hold in store for Indonesians? What should brands and advertisers focus on this year? We bring in experts from across the ecosystem to discuss all this and more!

Region: 
Speakers: 
GM Data Solutions Business & Partnership
Telkomsel
Principal Partner, Data-Tech & Performance Marketing
Mindshare
Country Head & Board of Director Indonesia
MMA Global Indonesia
Moderator: 
Director, Sales, Southeast Asia
InMobi
Webinar Sponsor:

Tuesday, December 14, 2021 - 10:00am to 11:00am ICT

;

Region: 
Speakers: 
Head of Business Marketing
Tiktok
Head of Client Solutions Team
TikTok
Head of Key Account Partnerships, Vietnam
Tiktok
Senior Manager Integrated Marketing Communications
Suntory PepsiCo Vietnam
Content Creator
Người Tốt Làm Marketing
Moderator: 
Giám đốc Quốc gia, Việt Nam, Myanmar & Campuchia
MMA Việt Nam
Webinar Sponsor:

Thursday, December 9, 2021 - 2:00pm to 3:00pm EST

Key trends must remain top-of-mind to inform your evolving brand safety strategy. Keeping an eye on ever-shifting trends will help you improve and adjust your strategy as tech solutions and approaches to brand safety change.

Region: 
Speakers: 
Former Chief Customer Officer
Twitter
Brand Safety Executive
Bank of America
L'Oreal Professor of Marketing & Director of the Oxford Future of Marketing Initiative
Said Business School, University of Oxford
Co-founder, Brand Safety Institute, Director
Coalition for Better Ads
Chief Digital/Brand Safety Officer
UM
Global Head of Revenue Product Strategy
Twitter
Watch the Webinar:

Nov 25

Beyond the rhetoric of Data being the new oil, this session will dig a level deeper on what's the data to collect - what the sources are and how do you make it actionable by breaking down the silos.

Session Highlights:

  • How to Collect, Unify, Deploy data
  • Stories Data Tells
  • Becoming a Power User
Region: 
Speakers: 
VP - Growth & Marketing
WebEngage
AVP - Channel Partnerships, Brands
WebEngage
Head - Martech & Automation
HDFC Bank
Director /Global Head - Technology
Unilever
Country Head & Board Member
MMA Global - India
Webinar Sponsor:
Watch the Webinar:

Tuesday, November 23, 2021 - 12:30pm to 1:00pm GMT

Marketers are experiencing a unique convergence of events in time; with unprecedented pressure to prove ROI in a landscape that has been transformed by changing consumer preference, where new privacy and ad relevance challenges are emerging. Hear from Philippa Snare, SVP of EMEA, on how The Trade Desk is responding to these challenges and what marketers should be doing right now to embrace this moment.

Region: 
Speakers: 
Former SVP EMEA
The Trade Desk
Moderator: 
Chief Content Officer
Mobilegroove
Presented by:
Watch the Webinar:

Thursday, November 18, 2021 - 11:00am to 12:00pm EST

The digital experience and digital advertising are getting a complete overhaul because of different expectations about privacy and regulations like GDPR in Europe and CCPA in California. What used to seem like the wild, wild, west of the internet, is now being met with regulations that are making brands rethink how they value, collect and handle consumer data. 

Region: 
Speakers: 
Personalization, Data & Analytics, North America Lead
Accenture Interactive
Data Security and Privacy, Senior Manager
Accenture
Webinar Sponsor:
Watch the Webinar:

Nov 18

As digital adoption accelerates, building and maintaining trust in the digital economy via a commitment to safety, security and privacy is essential to preserve the free and open internet and for users to access information and opportunity, and businesses to connect with people interested in what they have to offer.

Region: 
Speakers: 
Head of Ads, Brand & Reputation Marketing
Google India
Head of Chrome, Web and Core Partnerships, APAC
Google
Chief Technology and Product Officer
NDTV Group
Country Manager
Media.Monks
SVP & Head of Product & Growth (Digital Ventures)
Viacom18 Media Private Limited
Country Head & Board Member
MMA Global - India
Webinar Sponsor:

Thursday, November 18, 2021 - 11:00am to 12:00pm CET

Our panel of marketing experts discusses the growth framework of Dr. Dominique Hanssens. He espouses the belief that distribution is arguably the most powerful driver of growth. And newer methods of distribution in the digital age, that are low cost, can impact financial results as a means to better business performance. Speakers to be announced soon.
Region: 
Speakers: 
Head of Marketplace / Partner Program
Douglas
Managing Director
Parfümerie Akzente
Moderator: 
Chief Content Officer
Mobilegroove
Webinar Sponsor:
Watch the Webinar:

Wednesday, November 17, 2021 - 11:00am to 12:00pm EST

Learn how to deploy an action plan and process to minimize your brand’s exposure to potential fallout. ​

How to establish a performance management protocol for ongoing oversight and monitoring. Understand stakeholder responsibilities and best practices for holding agency partners accountable for ongoing performance and maintenance.

Region: 
Speakers: 
Vice President, Global Head of Twitter Next
Twitter
Former Global Head of Twitter ArtHouse
Vice President, Global Brand and Consumer Marketing
Twitter
Global Head of Revenue Product Strategy
Twitter
Manager, Connected Vehicle Brand Marketing
General Motors
North America Brand Lead
Dorel Juvenile
Co-founder, Brand Safety Institute, Director
Coalition for Better Ads
Watch the Webinar:

Tuesday, November 16, 2021 - 4:00pm IST

Programmatic promises to transform the way we buy media by providing the technology and data to target audiences and run faster, smarter, and more efficient campaigns. But some old habits die hard: many teams continue to replicate old IO-based workflows even in a programmatic environment, forgoing many of the benefits that these new tools offer. No where is this more obvious than in the persistence of “programmatic guaranteed” media, where marketers forgo data in favor of impression-based goals.

Region: 
Speakers: 
General Manager
Xaxis India
Country Manager-South Asia
PubMatic
Vice President, Media
Airtel
Senior Director
Samsung Ads, India & South East Asia
Country Head & Board Member
MMA Global - India
Moderator: 
General Manager
The Trade Desk, India
Webinar Sponsor:
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Tuesday, November 16, 2021 - 2:00pm to 3:00pm WIB

The pressure on a marketer to deliver value on every dollar spent has never been greater, but the complexity of digital has always made the understanding of this tough to unpick. The causes of a murky supply path range from intentional bad actors to unintentional byproducts thanks to the layers of complexity in the industry. But can strategies and technology, such as supply path optimisation (SPO) help? How does ad verification help in creating efficiencies and stronger media quality? This session will answer that and more.

Region: 
Speakers: 
Country Head & Board of Director Indonesia
MMA Global Indonesia
Sales Director Indonesia
Integral Ad Science
Head of Media
Nestlé Indonesia
General Manager
Carat Indonesia
Presented by:

Friday, November 12, 2021 - 4:00pm to 5:00pm IST

In this session, industry experts will talk about the key solutions which businesses can adopt to drive better marketing performance in a privacy-first world.

Region: 
Speakers: 
Business Product Marketing Head
Meta
Co-founder
Ad Yogi
Country Head & Board Member
MMA Global - India
Webinar Sponsor:
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Thursday, November 11, 2021 - 4:00pm to 5:00pm IST

The advertising ecosystem is rapidly evolving with privacy becoming a key focus for people as well as businesses.

In this session, leading industry experts will discuss personalization in a privacy-first world, how the digital advertising ecosystem is evolving, and how businesses can build for these ecosystem changes with a privacy-focused lens.

Region: 
Speakers: 
Business Product Marketing Head
Meta
CEO
Merkle Sokrati
Country Head & Board Member
MMA Global - India
Webinar Sponsor:
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Tuesday, November 9, 2021 - 12:30pm to 1:15pm GMT

There’s no doubting that marketing has never been more exciting or more challenging:
We know CMO’s are asking themselves and their orgs about organisation structure, centralisation vs. decentralisation, insourcing/outsourcing, and their capabilities.

Region: 
Speakers: 
CMO
Nomad Foods: The owner of Birds Eye, Findus, iglo, Aunt Bessie’s and Goodfella’s
Moderator: 
Managing Director EMEA
MMA
Watch the Webinar:

Wednesday, November 3, 2021 - 11:00am to 12:00pm EDT

For the past decade, direct response marketers have used multiple data sources, such as cookies and mobile device IDs, to measure advertising results. Now, access to this data is declining – and with it, the efficacy of measurement systems such as channel-level reporting and cross-channel attribution tools. Today’s marketers are required to make fast, frequent optimizations based on granular data feeds need to future-proof their measurement strategy. 

Region: 
Speakers: 
Personalization, Data & Analytics, North America Lead
Accenture Interactive
Principal Director, Marketing Science Lead, North America
Accenture Interactive
Marketing Science Partner
Meta
Director of Data Science
Lull
Webinar Sponsor:
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Tuesday, November 2, 2021 - 11:00am to 11:45am EDT

How to Drive Ad Success in our New Attention Economy

Whether we like it or not, we are living in the “Attention Economy” - with 90% of Americans online and most of us glued to our phones, brands must increasingly fight for user attention in a saturated marketplace. How can marketers produce effective ads to drive sales? It’s true that high-impact media formats can increase attention and brand recall, but how do we take this to the next level? And what does that look like?

Region: 
Speakers: 
Chief Growth Officer
GumGum
SVP Strategic Development and Customer Success
GumGum EMEA
VP Director Global Media Partnerships
Dentsu NY
Managing Director
Lumen Research
Webinar Partner:
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Thursday, October 28, 2021 - 4:00pm to 5:00pm IST

In the era where brands are going direct to consumer, and using digital platforms to sell products and services besides building communities, reputation and positioning of brands plays a crucial role in the acceptability among audiences.

Region: 
Speakers: 
Executive Director, Africa, India & Middle East | Advisory Services
EY
CTO & Founder
mFilterIt
Founder
TechARC
Head of Digital Trading
GroupM
General Manager & Head of Digital Marketing (Content, Data, Media and E comm growth)
ITC Limited, Foods Division
Head of Marketing
mFilterIt
Country Head & Board Member
MMA Global - India
Webinar Sponsor:
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Tuesday, October 26, 2021 - 11:00am to 12:00pm EDT

How to determine the costs associated with managing brand safety internally using existing capabilities, resources, and skillsets, as well as external partners/vendors.​

Identify non-paid brand safety solutions such as inclusion vs exclusion lists that don’t require using an outside vendor.​

How to assess, manage, and evaluate vendors based on your needs and their performance. Many of the topics and principles discussed in Chapter 3 will also be relevant inputs for this part of the process

Region: 
Speakers: 
Brand Safety Partnerships Lead
Twitter
Brand Safety Executive
Bank of America
Co-founder, Brand Safety Institute, Director
Coalition for Better Ads
SVP, Programmatic & Social Product
DoubleVerify
Former Senior Vice President, Global Media
Mastercard
EVP, Global Digital Standards
Publicis Media
Watch the Webinar:

Tuesday, October 26, 2021 - 12:30pm to 1:15pm BST

Marketing can be summed up in 4 words – “Great stories well told.” Or is it that marketing can be summed up as – “If you can’t have a conversation about pixels or attribution models, you are a marketer of the past.”

This session is a conversation about the Future of Modern Marketing. Or more specifically, looking to answer the question – “The Future of Modern Marketing, it’s all about Data, isn’t it?

Speakers:
Chris Babayode, MMA
Leanne Cuts, HSBC

There’s no doubting that marketing has never been more exciting or more challenging:

Region: 
Speakers: 
CMO
Nomad Foods: The owner of Birds Eye, Findus, iglo, Aunt Bessie’s and Goodfella’s
Moderator: 
Managing Director EMEA
MMA
Watch the Webinar:

Tuesday, October 19, 2021 - 12:30pm to 1:30pm BST

Marketers are in a unique moment of time, with yesterday’s challenges becoming today’s opportunities. Whether improved transparency, frameworks to protect consumer and brand interests, or initiatives to support quality content, brands have an important role to play in creating and driving forward positive change.
But while we might agree on the destination, questions over how to get there remain: this session will tackle three key ones:
What practical steps could, and should, be taken to help build trust in our industry?

Region: 
Speakers: 
VP Global Media Europe & Americas
Unilever
Former SVP EMEA
The Trade Desk
Brand and Marketing Director
TSB
Moderator: 
Managing Director EMEA
MMA
Webinar Partner:
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Thursday, October 14, 2021 - 11:00am to 12:00pm CEST

Reach vs Targeting - A Contradiction Or Symbiosis, will focus on frameworks from Byron Sharp and Joel Rubinson. The panel will discuss if reach marketing is contradictory to a targeted approach or if the two approaches belong together.
Region: 
Speakers: 
CEO
Universal McCann Germany
Media Director DACH & NORDICS
Unilever Deutschland Holding GmbH
Managing Director
Utiq
Moderator: 
Chief Content Officer
Mobilegroove
Webinar Sponsor:
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Thursday, October 7, 2021 - 2:00pm to 3:00pm EDT

As summary, review and discussion on all 6 growth frameworks
Region: 

Friday, October 1, 2021 - 11:00am to 12:00pm EDT

BritePool facilitates accurate identity targeting without third-party cookies and integrates all identity providers for total interoperability enabling advertisers to maximize reach across the AdTech ecosystem and realize true frequency caps for campaigns that span multiple ID providers, while delivering precise metrics associated with log-level delivery to all ad recipients and attribution.

Region: 
Speakers: 
CEO
BritePool
Moderator: 
Managing Director & Partner
BCG
Partner & Associate Director
BCG
Product Review By:
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Tuesday, September 28, 2021 - 11:00am to 11:45am EDT

From pandemic-caused chip shortages to the deprecation of ad tracking identifiers, there are no shortages of headwinds facing automotive marketers. But with such a heritage of innovation, how can the automotive industry continue to embrace new, agile digital advertising opportunities? Join IBM Watson Advertising's Mike Reed and Ali Gwin to learn how you can accelerate your digital creative with the power of AI technology.

Takeaways:

Region: 
Speakers: 
Product Marketing Leader
The Weather Company
Strategic Partner Lead, Automotive
The Weather Company
Presented by:
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Tuesday, September 28, 2021 - 12:30pm to 1:30pm BST

Marketing can be summed up in 4 words – “Great stories well told.” Or is it that marketing can be summed up as – “If you can’t have a conversation about pixels or attribution models, you are a marketer of the past.”

This session is a conversation about the Future of Modern Marketing. Or more specifically, looking to answer the question – “The Future of Modern Marketing, it’s all about Data, isn’t it?

Speakers:
Chris Babayode, MMA
Leanne Cuts, HSBC

There’s no doubting that marketing has never been more exciting or more challenging:

Region: 
Speakers: 
CMO
Nomad Foods: The owner of Birds Eye, Findus, iglo, Aunt Bessie’s and Goodfella’s
Moderator: 
Managing Director EMEA
MMA
Watch the Webinar:

Tuesday, September 28, 2021 - 4:00pm to 5:00pm IST

Celebrating the most impactful festive experiences on Snapchat across Gen Z and Millennials

This festive season is a time for Snapchatters to connect and celebrate, and brands have an opportunity to win the season at every magical moment of the Snapchat Celebration Cycle. Join us in collaboration with MMA, as we discuss the ways your brand can shine during the festive season, behavioural sentiment to shopping trends, and in-app content consumption. It’s time to win this festive season in India with Snapchat!

Region: 
Speakers: 
Senior Creative Strategist
Snapchat
Senior Manager, Global Business Expansion
Snapchat
Business Expansion Lead
Snapchat
Country Head & Board Member
MMA Global - India
Webinar Partner:

Wednesday, September 15, 2021 - 11:00am to 12:00pm EDT

How to identify and think about your brand’s level of tolerance for unsafe content and determine what is “unsafe.”

Region: 
Speakers: 
Global Head, Brand Safety Strategy
Twitter
Brand Safety Executive
Bank of America
Co-founder, Brand Safety Institute, Director
Coalition for Better Ads
EVP, Global Digital Standards
Publicis Media
Moderator: 
Media & Marketing Consultant
BSI
Watch the Webinar:

Wednesday, September 15, 2021 - 4:00pm to 5:00pm IST

After an arduous year with the pandemic, consumers in India are gearing up to celebrate the festive season – while shoppers gear up to hit the sales.

The Festive Pulse Season 2021 - a new survey from The Trade Desk and YouGov looks at consumer sentiment and behaviour towards festive shopping sales. While consumers may be optimistic – 91% are planning to shop in the next few months - brands are becoming more judicious about their marketing spends.

Region: 
Speakers: 
Digital Marketing Head
Aditya Birla Group
Head of Digital Strategy
ITC Limited
Senior Vice President – Programmatic
Publicis Media
Associate Director - Media
Pepsico
General Manager
The Trade Desk, India
Country Head & Board Member
MMA Global - India
Webinar Partner:
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Tuesday, September 14, 2021 - 4:00pm IST

MMA has partnered with GroupM and Amazon Advertising to co-author an industry whitepaper for offering a collective view on how industry should approach the festive season this year and recommendations on winning in the upcoming festive season.

This whitepaper is aimed at helping marketers prepare for the upcoming festive season and will cover the following :-

Region: 
Speakers: 
President
GroupM South Asia
Chief Digital & Data Officer
L’Oréal India
MMA India Board Member; Director,
Amazon Ads India
Head Of Marketing – India
HMD Global
Country Head & Board Member
MMA Global - India
Webinar Partner:
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Friday, September 10, 2021 - 11:00am to 12:00pm EDT

ID5 enables publishers and advertisers to create and distribute a shared 1st party identifier to the entire ecosystem to enable targeting, frequency capping and measurement in environments where 3rd party cookies and MAIDs are blocked. ID5’s privacy-by-design technology and encryption mechanism ensure that users’ privacy preferences are respected throughout the advertising value chain.

Region: 
Speakers: 
Co-founder & CEO
ID5
Moderator: 
Expert Project Leader
BCG
Product Review By:
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Thursday, September 9, 2021 - 10:00am to 11:00am ICT

A closer look at Vietnam's mobile market

Region: 
Speakers: 
Sales Manager
Adjust
Chief Marketing Officer
Techcombank
Acting Marketing Director
FECredit
Moderator: 
Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC
Webinar Partner:
Watch the Webinar:

Wednesday, August 25, 2021 - 11:00am to 12:00pm EDT

What’s at stake for your organization and helpful context for understanding the brand safety landscape.​

Recommendations for the stakeholders who are involved and responsible for formulating and managing your organization’s brand safety strategy.

Region: 
Speakers: 
Former VP, Global Twitter Client Solutions
Twitter
Brand Safety Executive
Bank of America
CEO, Trustworthy Accountability Group & Co-Founder
Brand Safety Institute
SVP, Customer Strategy and Communications
A Place for Mom​
Moderator: 
Media & Marketing Consultant
BSI
Watch the Webinar:

Tuesday, August 24, 2021 - 2:00pm to 3:00pm SGT

Culture Group and MMA present Enter The Metaverse: Virtual Worlds, Real Value - a webinar on the future of community attention, culture, and commerce. This webinar is being presented as part of MMA’s mission to #SHAPETHEFUTURE of marketing.

Bringing together marketers, technologists and creators, the session highlights how the convergence of gaming, blockchain and social engagement present a new future for brands and consumers to engage in virtual environments enabled by Web3.

Region: 
Speakers: 
VP, Global Media, APAC & Africa
Unilever
CEO
ESHAP
Business Director ASEAN & India
Epic Games
Co-Founder
Potion Projects
Founder
RTFKT Studios
Head of Asia Operations
Genies
Global Head of Technology & Innovation
Anheuser-Busch InBev
Moderator: 
Founder & President
Culture Group
Webinar Partner:
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Friday, August 13, 2021 - 11:00am to 12:00pm EDT

Building on the work of leading industry companies, IAB Tech Lab is collaborating across the ecosystem to evolve Unified ID 2.0 (UID2) as an open-source framework, based on stable IDs and with transparency and control to enable consumer privacy. UID2 is part of a portfolio of addressability standards and technologies that Tech Lab is developing with the Partnership for Responsible Addressable Media (PRAM).

Region: 
Speakers: 
SVP, Product Management & Global Programs
IAB Tech Lab
Moderator: 
Partner & Associate Director
BCG
Product Review By:
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Thursday, August 12, 2021 - 11:00am to 12:00pm EDT

The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.

Region: 
Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
Marketing Attribution Think Tank (MATT) Lead
MMA Global
Webinar Sponsor:
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Thursday, August 12, 2021 - 2:00pm to 3:00pm WIB

Watch Webinar

A closer look at Indonesia's mobile market

Region: 
Speakers: 
Sales Manager
Adjust
Head of Marketing Brand & Customer Experience
CIMB NIAGA Bank
CEO
NetzMe Kreasi Indonesia
Webinar Partner:

Wednesday, August 11, 2021 - 4:00pm to 5:00pm IST

A closer look at India's mobile market

App usage habits and trends saw a drastic change during 2020 as people all around the world turned towards mobile for entertainment, daily tasks and necessity during lockdowns. Within the APAC region, it wasn’t just the number of sessions and installs that increased drastically - the time users spent in-app, the number of sessions they had per day, and the length of the average session also grew.

Region: 
Speakers: 
Executive Director, Africa, India & Middle East | Advisory Services
EY
Head- Marketing and Customer Experience
Aditya Birla Capital
Founder & Managing Director
PivotRoots
Head of Partnerships, INSEAU
Adjust
Country Head & Board Member
MMA Global - India
Webinar Partner:
Watch the Webinar:

Thursday, August 5, 2021 - 4:00pm to 5:30pm IST

Data is focal to business hence it's key for marketers to understand the evolving data landscape, winning data strategies to drive better business outcomes and customer experiences.

MMA India has collaborated with EY to create an industry-first valuable go-to resource to reveal how marketers use consumer data, measure ROI, ensure governance and build data capabilities.

Key insights :

Region: 
Speakers: 
Director Consumer Experience and Ecommerce
Mondelez South Asia
Head – Corporate Brand and Communications
ICICI Bank Ltd
SVP, Revenue & Marketing
ALTBalaji
MMA India Board Member; Director, Head of Ads Business (MBG), India
Meta
MMA India Board Chair
Partner, Media & Entertainment
EY
Country Head & Board Member
MMA Global - India
Knowledge Partner
Watch the Webinar:

Friday, July 30, 2021 - 11:00am to 12:00pm EDT

With Chrome's decision to push the timeline for cookie deprecation back to 2023, marketers are curious about the proposals, developments, and updates in the Privacy Sandbox. Join us for a session on progress in the Privacy Sandbox, the opportunities for marketers, and how the industry can prepare for a world without third-party cookies.

Region: 
Speakers: 
Group Product Manager, User Trust and Privacy
Google
Moderator: 
Managing Director & Partner
BCG
Expert Project Leader
BCG
Product Review By:
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Thursday, July 29, 2021 - 3:00pm to 4:00pm SGT

Watch the Webinar

Disrupted global supply chains and an increasingly fragmented digital landscape – brands across Southeast Asia are cracking their heads to find the right formula to reach, engage and move consumers to action. With more Indonesians transacting online, the growth of the country’s digital consumer population has outpaced its neighbours by 15%.

Region: 
Speakers: 
Country Head of GrabAds
Grab
General Manager
Publicis Media
Ecommerce Sales Director
Reckitt Indonesia
Moderator: 
Country Head & Board of Director Indonesia
MMA Global Indonesia
Webinar Sponsor:

Tuesday, July 20, 2021 - 11:15am to 11:55am EDT

Part of the MMA’s CEO CMO Summit, this debate will include Academic panelists, each sharing their perspective and research on the featured marketing growth frameworks. The Academics will debate and discuss the merits and disadvantages of each framework from a teaching perspective.

Region: 
Speakers: 
Associate Professor Of Marketing
Said Business School, University of Oxford
Distinguished Professor of Marketing and co-director of its Digital, Analytics, Technology and Automation (DATA) Initiative
Northeastern University, Boston
T. Austin Finch Foundation Professor of Marketing
Duke University
Moderator: 
Chief Intelligence Officer
Omnicom Media Group

Thursday, July 15, 2021 - 11:00am to 12:00pm CEST

“Creative matters — especially in the breakdown of sales contribution,” says Dr. Leslie Wood. We discuss with our guests the role and impact of creatives on the sales contribution and how COVID-19 impacted their marketing and media strategies.
Region: 
Speakers: 
Global Director Creative Services
HelloFresh SE
Chief Digital Officer
Eckes-Granini Group GmbH
Head of Marketing
Wooga GmbH
Head of Creative, International
Liftoff
Moderator: 
Chief Content Officer
Mobilegroove
Webinar Sponsor:
Watch the Webinar:

Wednesday, July 14, 2021 - 2:00pm to 3:00pm WIB

Watch the webinar

In the APAC region, Indonesia is one of the leading countries when it comes to mobile programmatic. Thanks to heavy mobile investment in Southeast Asia, advertisers are looking for more efficient ways to achieve their marketing goals. The effectiveness and efficiency of a programmatic campaign is encouraging marketers to increase their spends on the channels.

Region: 
Speakers: 
Country Head & Board of Director Indonesia
MMA Global Indonesia
Sales Director Indonesia
Integral Ad Science
Senior Manager Media & Digital Transformation
PZ Cussons
Group Digital Director
Dentsu
Webinar Sponsor:

Thursday, July 8, 2021 - 3:00pm to 4:00pm SGT

The MMA SMARTIES Awards is the highest achievement across the globe honoring and awarding outstanding innovation resulting in significant business impact for brands, agencies, media companies, and technology providers. 

MMA in partnership with GetCraft will share key insights on crafting a successful campaign into a SMARTIES winning case study. People connect with stories, therefore, a good method of storytelling using your campaign results in a data-backed case study is really important.

Region: 
Speakers: 
CEO Indonesia & Group COO
GetCraft
Head of Innovation and Technology
Mindshare
Marketing Advisor - Biti’s
Co-founder – C+P Consulting Asia
President Director
AXA Financial Indonesia
Vice President Marketing/Co-Chair MMA Vietnam
Homecare, Unilever
Divisional Chief Executive – Foods
ITC Limited
Co-founder, Chief Revenue & Operating Officer
Affle
Associate Director, Marketing
Perfetti Van Melle India
Head of Brand, Digital & Social Marketing, Media, Consumer Research & Insight
Aditya Birla Capital
Moderator: 
Head – BD & Strategic Alliances
MMA India
Webinar Partner:
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Thursday, July 1, 2021 - 11:00am to 12:00pm EDT

Merkury enables marketers, media owners, and publishers to own, build, and control a cookie-less Private Identity Graph. Merkury uses an organization’s first-party CRM data and valuable interactions such as logins, outbound email campaigns and media reach to create and grow a universe of person-based IDs for cross-channel targeting, personalization, measurement and more.
Region: 
Speakers: 
Chief Strategy Officer
Merkury – Merkle
Moderator: 
Partner & Associate Director
BCG
Expert Project Leader
BCG
Product Review By:
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Wednesday, June 16, 2021 - 4:00pm to 5:30pm IST

Over the past year, we have seen consumer behaviour and preferences change at breakneck speed. Time spent online has increased, digital payments have soared, and spurred by continued “stay at home”, there has been a significant acceleration in e-commerce. While there are early signs of stickiness, the question is how will the landscape evolve from here onwards.

Region: 
Speakers: 
MMA India Board Member; Vice President of Monetization
Flipkart
Global Head of Ecommerce
Wavemaker
Head of Business Development, Partnerships & Affiliate Marketing, Southeast Asia
Alibaba Group-Lazada
President
GroupM South Asia
Senior Agency Partner Manager
Shopify
Country Head & Board Member
MMA Global - India
Watch the Webinar:

Friday, June 11, 2021 - 11:00am to 12:00pm EDT

Fabrick™ — Neustar's identity-based customer cloud — powers data management, media activation, and marketing analytics without a reliance on cookies or mobile ad IDs. Brands, publishers and platforms can leverage our innovations in identity-powered media and measurement to drive better marketing outcomes and competitive advantage in a post device-ID future.

Region: 
Speakers: 
EVP / GM, Marketing Solutions
TransUnion
Moderator: 
Managing Director & Partner
BCG
Product Review By:
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Friday, May 21, 2021 - 11:00am to 12:00pm EDT

For the first time, LiveRamp will publicly announce the release of its new customer identity technology. The solution will provide a data-agnostic strategy as the industry evolves—allowing marketers and the agencies they work with to connect, control, and activate customer data in an easy, effective and safe way.
Region: 
Speakers: 
VP Product, GM Identity Infrastructure
LiveRamp
SVP of Addressability and Ecosystem
LiveRamp
Moderator: 
Expert Project Leader
BCG
Product Review By:
Watch the Webinar:

Wednesday, May 19, 2021 - 11:00am to 11:45am EDT

This debate will include six CMO panelists, each in support of one of the presented marketing growth frameworks. The CMOs will debate via a live, in-person or virtual session, discussing the merits and disadvantages of each framework from an executive perspective. This will be an exclusive, invite only event to gain perspective from top leaders in marketing.

Region: 
Speakers: 
President and Chief Executive Officer
The Jim Stengel Company, LLC
Chief Marketing Officer
General Motors
President, Diageo Beer Company, USA
Diageo Beer
Former Chief Marketing Officer
Zillow
Watch the Webinar:

Wednesday, May 19, 2021 - 11:00am to 12:00pm CEST

This panel is all about customer centricity based on Dr. Peter Fader’s framework. Watch the recording of our panel to hear what our marketing experts Dorit Posdorf (NuCom Group), Patrick Stal (N26), Carlos Yniguez (Jochen Schweizer mydays Group) and Christian Eckhardt (Customlytics) think about customer centricity and how they enable it in their organisations.
Region: 
Speakers: 
Operating Partner Markeing
NuComGroup
VP of Global Marketing
N26
CDO
Jochen Schweizer
CEO
Customlytics
Moderator: 
Chief Content Officer
Mobilegroove
Watch the Webinar:

Tuesday, May 18, 2021 - 11:00am to 11:45am EDT

With the rollout of 5G and the proliferation of messaging channels, rich messaging will become a more critical part of the customer journey in the future. Mobile messaging leverages AI, machine learning and multimedia content to deliver visually engaging and contextual conversations that can impact brand engagement, customer service and commerce. This webinar will take a look at the future of messaging, including:

Region: 
Speakers: 
Global VP, Client Services
Sinch
Vice President and Principal Analyst
Forrester Research
VP of Growth and AI
iFood
Webinar Sponsor:
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Thursday, May 13, 2021 - 2:00pm to 2:45pm EDT

The pandemic has dramatically increased the number of video streaming households, and in a down marketplace in 2020, OTT was the only category that experienced double digit growth in ad revenue. As marketers increase their OTT budgets to reach a large, engaged audience, they also need to accelerate their creative performance to drive measurable consumer actions.

Join IBM as they discuss how advanced creative technologies and AI can help solve the obstacles marketers face in the OTT landscape and maximize video campaign outcomes. You will learn:

Region: 
Speakers: 
Product Marketing Lead
The Weather Company
Offering Manager, IBM Watson Advertising Accelerator
The Weather Company
Associate Director, Strategic Sales & Partnerships
Xandr
Webinar Sponsor:
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