Webinar Archive | MMA Global

Webinar Archive

Wednesday, October 15, 2025 - 12:00pm to 1:00pm EDT

Artificial intelligence isn't just a future trend—it's already reshaping consumer behavior at scale. New research from MMA Global and Kantar reveals how people across generations are weaving AI into their daily lives, from shopping and creativity to personal expression and decision-making.

Marketers are facing a pivotal moment: consumers are adopting AI faster than many brands. Join this exclusive webinar to understand the real state of consumer AI and what it means for your marketing strategies today.

Region: 
Speakers: 
SVP – Head of Industry Research
MMA
Director, Futures
Kantar
Corporate Vice President - Research
New York Life Direct
Vice President, Marketing & Comms - Strategy & Ops
Intuit
Director of Performance, Creative & Web Strategy
Peloton
Webinar Partner:

Friday, October 10, 2025 - 12:00pm to 1:00pm EDT

  • Hands on with agents
  • Workshop on evaluating AI risk (and responsible use)
Region: 
Speakers: 
Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum
Watch the Webinar:

Thursday, October 9, 2025 - 12:00pm to 1:00pm EDT

Deep dive into contextual search and multimodality
Region: 
Speakers: 
Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum
Watch the Webinar:

Wednesday, October 8, 2025 - 12:00pm to 1:00pm EDT

Tips and tricks to make prompting effective
Region: 
Speakers: 
Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum
Watch the Webinar:

Tuesday, October 7, 2025 - 12:00pm to 1:00pm EDT

Unpack how LLMs are grown and the implications to prompting
Region: 
Speakers: 
Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum
Watch the Webinar:

Monday, October 6, 2025 - 12:00pm to 1:00pm EDT

Understanding AI’s strengths and weaknesses so you can harness AI’s power
Region: 
Speakers: 
Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum
Watch the Webinar:

Wednesday, October 1, 2025 - 12:00pm to 1:00pm EDT

Download the whitepaper: Kellanova Unlocks Predictive Impact Scores


Creative is more crucial than ever, according to 8 out of 10 marketers, but what drives creative effectiveness, and can AI help boost it? That's the #1 question for most marketers today, and that is what MMA Global, Kellanova, and VidMob set out to unlock with their research.

Region: 
Speakers: 
SVP – Head of Industry Research
MMA
Vice President, Global Digital, Media & Omni-Shopper Experience
Kellanova
Founder & CEO
Vidmob
SVP, Influencer Strategy – Central Lead
Weber Shandwick
Webinar Partner:
Watch the Webinar:

Wednesday, September 17, 2025 - 12:00pm to 1:00pm EDT

Discover how today’s marketers are reshaping their strategies—and what’s still holding them back.

Join Vassilis Bakopoulos (SVP, Head of Industry Research, MMA Global) and Neala Brown (SVP Strategy & Insights, Teads) as they unveil findings from the 2025 State of Video & CTV Survey, conducted with over 100 senior marketers. Michelle Alfano with Ally Financial, Rose Stark with Choice Hotels International, and Doree Speidel with Dave.com will join to offer perspectives from their work.

Region: 
Speakers: 
SVP – Head of Industry Research
MMA
SVP Strategy & Insights
Teads
Senior Director, Digital Marketing
Ally Financial USA
VP, Brand Marketing and Creative
Choice Hotels International
Creative Director
Dave.com
Webinar Partner:
Watch the Webinar:

Wednesday, September 3, 2025 - 12:30pm to 2:00pm +03

Yeni sezon başlarken, tüketici alışkanlıkları değişiyor, medya stratejileri de buna ayak uydurmalı.

“Back to School” ve “şehre dönüş” dönemlerinde perakende medya planlamasını en verimli şekilde yapmak isteyen pazarlamacılar için bu webinar kaçmaz.

Tarih: 3 Eylül 2025, Çarşamba
Saat: 12.30 – 14.00
Platform: Zoom

Region: 

Thursday, August 28, 2025 - 12:00pm to 1:00pm SAST

Decoding Retail Media: Essentials for Marketing Professionals

Date: 28 August 2025, Thursday

Time: 12:00 – 13:00 (SAST)

Platform: Zoom

Hosted by: MMA South Africa & MMA Academy


Retail Media is Reshaping the Future of Marketing! Are You Ready?

Join us for an exclusive learning session designed to help marketing professionals gain a solid foundation in retail media and understand how to activate it effectively within their strategies.

Region: 
Speakers: