Evidence over opinion.
MMA webinars start with our own award-winning research: multiple years of investigation and millions invested in finding out what really drives marketing performance, presented by the marketers putting it to work. Alongside that, the Great Debates put the industry’s open questions up for argument, and Future of Marketing Solutions sessions let the companies building what’s next show their work. Register for what’s coming or browse every past session on demand.
Browse by Series
Upcoming LIVE Webinars
Nothing scheduled here yet.
State of Agentic Deployment in Marketing
New research from MMA and Monks maps where agentic AI actually runs inside 100 large marketing organizations and what is blocking scale.
+3How do you actually measure the ROI of GEO — and what are you even measuring?
Influence may happen inside an AI answer without producing a click. How do you connect visibility signals to investment decisions?
+1AI and the Changing Consumer Journey
Customers now research, compare, and decide inside AI tools before they ever reach a brand’s site, and most of that activity never shows up in analytics. Across the brands Knotch tracks, more than one in five visitors said AI shaped their visit, while referrer tracking tagged fewer than 1% of them. Join us as MMA and Knotch walk through new research on that gap, then put the findings to a panel of marketers who run content, website experience and measurement.
AI for Marketers: What Took Hold in 2026 and What to Build Toward in 2027
In 2026, we continued to see a flurry of new AI tools, but most never make it into a real marketing organization, and the ones that do rarely look like the launch post. Join us as Monks separates the 2026 shifts that took hold from the ones that only made noise, and shares what marketing leaders should build toward in 2027, grounded in a delivered client project.
Where Should Marketers Invest to Win in AI-Driven Search?
GEO is adding another dimension to an already complex investment landscape. Where should marketers prioritize resources, and how do you balance short-term visibility with long-term brand growth?
On demand
No recordings here yet.
56:19
How We Spend & What We Say: The State of Advertising Spend
+2Oct 20, 2026
54:56
56:55 Member-only access
51:28
59:27 Member-only access
54:54 Member-only access
Is AI helping or hurting your brand’s reputation — and how do you know?
+2Sep 9, 2026
44:18 Member-only access
Can you actively shape how AI talks about you — and what’s the evidence?
+4Aug 27, 2026
Agentic AI in CX: How Enterprise Leaders Are Reimagining Customer Journeys, Service, and Growth
+2Aug 6, 2026 · APAC
53:48 Member-only access
How visible is your brand in AI, and how do you measure it at scale?
+3Jul 30, 2026
59:16 Member-only access
48:04
Beyond AI Pilots: Proving Business Value in Marketing & CX
+2Apr 9, 2026 · APAC
49:55
Built to Report, Not to Drive: How Marketers Make Decisions (and What Separates the Top 30%)
+2Apr 8, 2026
1:00:59 Member-only access
1:04:58 Member-only access
1:13:40 Member-only access
1:10:03 Member-only access
57:54 Member-only access
39:03
52:40
57:02
58:55
From Campaigns to Business Value: How AI Will Transform Marketing
+1Jan 21, 2026
55:44
Why Isn’t Marketing on the Balance Sheet (and Why Doesn’t the CFO Trust You)?
+2Jan 14, 2026
49:32
Conversations Drive Sports Fandom: A New Playbook for Tapping into Sports Culture
+3Dec 18, 2025
58:59
55:44
56:42
43:40
54:33
56:32
1:11:54 Member-only access
1:12:43 Member-only access
1:15:18 Member-only access
1:11:50 Member-only access
1:13:21 Member-only access
49:38
53:46
Video & CTV in 2025: Unlocking an Emerging Strategic Powerhouse
+2Sep 17, 2025
37:06 Member-only access
The AI Upskilling Playbook: A Framework for Enterprise AI Training
Aug 27, 2025
28:41
Capturing Gen Z's Attention: New Strategies for Authentic Engagement
Jul 15, 2025
32:48
CX as a Brand Builder: How to Connect Customer Experience to Brand Growth
Jun 5, 2025
1:00:24 Member-only access
1:11:34 Member-only access
1:09:48 Member-only access
1:11:50 Member-only access
1:13:07 Member-only access
26:11
Beyond the Bot: How Marketers Can Leverage Conversational AI for Real Results
Apr 16, 2025
50:31
24:35
Making the Most of Your MMA Benefits
Mar 5, 2025
58:38
Hidden Treasures of Measuring Brand: Illuminating how Advertising Affects Long-Term Growth
Feb 12, 2025
30:17
Beyond the Logo: Modern Sports Marketing Measurement for Today's Brand Leaders
Feb 5, 2025
1:09:18 Member-only access
1:13:35 Member-only access
1:13:49 Member-only access
How Large Language Models Work: Understanding their Strengths & Weaknesses
Jan 15, 2025
1:17:06 Member-only access
What Makes Something “AI” (hint, universal approximation & gradient descent)
Jan 14, 2025
1:14:04 Member-only access
Navigating the AI Conundrum: Harnessing AI's Power and Mitigating Risks in Marketing
Jan 13, 2025
50:19
AI Agents in Marketing: Navigating Hype, Risk, and Opportunity
Dec 12, 2024
31:36
Unlocking Brand Growth: New Insights from the Fusion of Attitudes and Behaviors
Nov 21, 2024
1:10:49 Member-only access
1:06:58 Member-only access
44:14
Funding Quality Journalism Isn’t Just Good for Democracy—It’s Good for Business
+4Oct 29, 2024
59:21
1:08:24 Member-only access
50:51 Member-only access
1:27:00 Member-only access
28:09
Actionable Insights: Leveraging Purchase Behavior in the Age of Digital Privacy
Oct 2, 2024
59:10
Breakthroughs in Audience Strategy: Debunking the Short and Long-Term Myth of Marketing
+1Sep 25, 2024
31:12
1:01:45
29:31
57:53 Member-only access
1:00:10 Member-only access
59:46 Member-only access
59:31 Member-only access
What Makes Something “AI” (hint, universal approximation & gradient descent)
Jul 30, 2024
59:58 Member-only access
Navigating the AI Conundrum: Harnessing AI's Power and Mitigating Risks in Marketing
Jul 29, 2024
25:14
Making the Most of Your MMA Benefits
Jul 17, 2024
46:49
Exclusive MMA Webinar: The State of Creative Process in Marketing
Jul 10, 2024 29:31
From ‘Power-On’ to ‘Power-Off’: A Deep Dive into the Streamer’s Journey
Jun 26, 2024
1:01:08
1:00:24
The State of Multi-Touch Attribution 2024
Jun 5, 2024
1:02:58 Member-only access
52:39 Member-only access
58:15 Member-only access
56:07 Member-only access
1:01:33 Member-only access
1:04:13
1:03:56
1:02:45
Marketing Org: Measuring Marketing Capabilities to Fully Prioritize Growth
+1Dec 6, 2023
1:17:16 Member-only access
1:02:25 Member-only access
1:12:44 Member-only access
59:14 Member-only access
1:11:42 Member-only access
1:02:54
1:01:25
1:03:26
Unlocking Growth: Data Strategies for Gen AI - Insights from Marketing Leaders
Oct 18, 2023
40:50
1:03:46
1:04:01
Measurement: Measuring Incrementality to Untangle Marketing Contribution
+1Sep 13, 2023
1:01:53
1:19:45
50:33
59:08
Movable Middles Growth Framework®: Using Moneyball to Drive Marketing Growth
Aug 9, 2023
1:03:37
1:00:11
Revolution Series: Boosting Advertising Effectiveness Using AI-Driven Personalization
Jun 29, 2023
1:04:46
Revolution Series: Organizational Links – Is it your marketing organization that is slowing your growth?
Jun 23, 2023
53:56
52:20
1:10:39
Audio Playbook Launch: The Essential guide to Voice and Audio marketing
+2Feb 16, 2023 · APAC
1:01:30
Who best knows Data’s value, and who should lead Data governance?
1:03:59
Change management: How to lead Internal Digital Transformation?
Nothing matches those filters yet. Clear one and try again.
Be the first to know of upcoming webinars and research.
Subscribe below to receive our weekly email newsletter.
Demonstrate your leadership by partnering with the MMA.
Members and partners co-host sessions in every series and co-author the research. Tell us the question you want to put in front of the industry.
