On-Demand Library | Mobile Marketing Association

With subject matter ranging from Location, Native, Programmatic to App Engagement and industry trends, the MMA Webinar series is designed to help build mobile marketing capabilities for marketers by providing information in clear and concise sessions developed to inform and inspire.

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Tackling Mobile Ad Fraud – an insight into Ad Fraud from the MMA’s EMEA Whitepaper

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Wednesday, October 2, 2019 - 4:00pm to 5:00pm BST

Speakers:

Paul Wright

Managing Director, UK, France & MENA

AppsFlyer

Chris Babayode

Managing Director, EMEA

Mobile Marketing Association

Daniel Craig

VP, Mobile Product & Marketing

Hotels.com

Elvin Altun

Business Development Director, EMEA

MMA

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How to stop wasting ad impressions: Holiday audience targeting guide for 2019

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Tuesday, September 17, 2019 - 2:00pm to 3:00pm EDT

Speakers:

Valentina Marastoni-Bieser

Executive Vice President of Marketing

Cuebiq

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Mobile Marketing in 2019 and Beyond: Trends and Tips You Need to Know

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Thursday, September 5, 2019 - 2:00pm to 3:00pm EDT

Speakers:

Danielle Levitas

EVP, Global Marketing & Market Insights

App Annie

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How to Use Offline Brand Intelligence to Increase ROAS

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Thursday, May 2, 2019 - 2:00pm to 3:00pm EDT

Speakers:

Jared Rosenbloom

Director, Media Strategy & Operations

Centro

Valentina Marastoni-Bieser

Executive Vice President of Marketing

Cuebiq

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How to Unlock Real-Time Relevance Everywhere

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Tuesday, April 30, 2019 - 4:00pm to 5:00pm BST

Speakers:

Lisa Cleary

Chief of Product

Swrve

Judy Chan

Head of Marketing

Bluedot

Webinar Sponsor:

The Future of Customer Engagement: How Marketers Can Leverage Customer Lifecycle Management To Retain More Users

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Thursday, April 25, 2019 - 4:00pm to 5:00pm BST

Speakers:

Almitra Karnik

Head of Marketing

CleverTap

Webinar Sponsor:

Mobile ads are processed in the blink of an eye - do you have your First Second Strategy?

Members Only

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Tuesday, April 23, 2019 - 2:00pm to 3:00pm EDT

Speakers:

Vassilis Bakopoulos

SVP – Head Industry Research

Mobile Marketing Association

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Marketing's Future with AI: Beyond the Hype, There's Hope

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Tuesday, December 4, 2018 - 4:00pm to 5:00pm UTC

Speakers:

Barry Nolan

CSO

Swrve

Webinar Sponsor:

Data Accuracy: How to Fix Programmatic's Unsolved Problem

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Wednesday, November 14, 2018 - 2:00pm to 3:00pm EST

Speakers:

Jake Moskowitz

Head of Emodo Institute

Ericsson Emodo

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Proving ROI: How to Understand the Real Impact of Location Data

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Tuesday, November 6, 2018 - 2:00pm to 3:00pm EST

Speakers:

Ocean Fine

VP Agencies and Marketers

Factual

Anish Shah

Principal Consultant

Forrester

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Rewarded video - Make your brand the hero!

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Thursday, May 17, 2018 - 2:00pm to 3:00pm EDT

Speakers:

Melissa Stein

Global VP Ad Product

King

Jonathan Stringfield

Head of Measurement and Insights

King

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What to Expect from Mobile Apps: 2018 and Beyond Forecast

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Tuesday, May 15, 2018 - 2:00pm to 3:00pm EDT

Speakers:

Danielle Levitas

EVP, Global Marketing & Market Insights

App Annie

Webinar Sponsor:

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Artificial Intelligence: Welcome to the Cognitive Era

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Tuesday, April 24, 2018 - 2:00pm to 3:00pm EDT

Speakers:

Dave Neway

Head of Product Marketing

IBM Watson Advertising

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Beyond the Buzzword: How Omni-Channel Mobile Marketing Can Drive ROI For Your Business

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Wednesday, March 28, 2018 - 2:00pm to 3:00pm EDT

Speakers:

Almitra Karnik

Head of Marketing

CleverTap

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APAC Webinar: Brand + Performance - the art and science of mobile programmatic

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Wednesday, March 21, 2018 - 2:00pm to 3:00pm +08

Speakers:

Tom Simpson

VP, Brand & Exchange, APAC

AdColony

Vincent Niou

Senior Programmatic and Partnerships Director, APAC

Essence

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Mobile Advertising: B2C Brands Mature, But Bad Habits Die Hard

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Tuesday, March 13, 2018 - 2:00pm to 3:00pm EDT

Speakers:

Joanna O’Connell

Vice President

Forrester Research

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Location Data: Paving the Path to Successful Omnichannel Marketing

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Wednesday, January 24, 2018 - 2:00pm to 3:00pm EST

Speakers:

Eddie Smith

VP Data Solutions

PlaceIQ

Webinar Sponsor:

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APAC Webinar: The Ultimate Survival Kit for Mobile Marketers in 2018

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Tuesday, January 23, 2018 - 7:00pm to 8:00pm +08

Speakers:

Jayesh Easwaramony

VP & GM, Asia Pacific, Middle East and Africa

InMobi

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Data-Driven Mobile Marketing

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Tuesday, January 16, 2018 - 2:00pm to 3:00pm EST

Speakers:

KC Karnes

Director of Marketing

Clevertap

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Great Creative Matters

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Tuesday, December 12, 2017 - 2:00pm to 3:00pm EST

Speakers:

Walter Geer

Vice President and Creative Director

Verve

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From CMO to CDO: The Digital Transformation of Marketing

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Tuesday, November 14, 2017 - 2:00pm to 3:00pm EST

Speakers:

Vaibhav Vohra

Head of Product Management

SAP Digital Interconnect

Michael Smith

Product Owner, SAP Digital Interconnect

SAP Digital Interconnect

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Engaging the Mobile Gaming Audience Programmatically: What Brands Need to Know

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Wednesday, October 25, 2017 - 2:00pm to 3:00pm EDT

Speakers:

Jocelyn Sheltraw

Head of Mobile

Rubicon Project

Pepe Agell

VP, Corporate Strategy

Chartboost

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The Next Wave of Verification

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Tuesday, October 24, 2017 - 2:00pm to 3:00pm EDT

Speakers:

Jake Moskowitz

Head of Emodo Institute

Ericsson Emodo

Kevin McGinnis

CEO

Pinsight Media

Benjamin Bring

VP, Media Director

Ansible

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APAC Webinar: Mobile Video Disruption - Are you ready for it?

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Wednesday, October 4, 2017 - 2:00pm to 3:00pm +08

Speakers:

Tom Simpson

VP, Brand & Exchange, APAC

AdColony

Pedro Ramirez

Digital Lead Team Unilever Asia, Africa

Mindshare APAC

Webinar Sponsor:

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Capturing & Creating Magical Mobile Moments along the Customer Journey

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Thursday, September 21, 2017 - 2:00pm to 3:00pm EDT

Speakers:

Rob Heuser

Director, Strategic Accounts

SAP Digital Interconnect

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