On-Demand Library | Mobile Marketing Association

With subject matter ranging from Location, Native, Programmatic to App Engagement and industry trends, the MMA Webinar series is designed to help build mobile marketing capabilities for marketers by providing information in clear and concise sessions developed to inform and inspire.

Subscribe

Sign up for the weekly email digest.

Archive

View archives of past MMA webinars.

Sponsor

Demonstrate your leadership by supporting an MMA webinar.

1st party data strategies in a cookie-less and more privacy-compliant environment

Click for more info

Wednesday, December 11, 2019 - 2:00pm to 3:00pm EST

Speakers:

Alex McIlvenny

Country Manager UK

Zeotap

Guy Barbier

Country Manager US

Zeotap

Webinar Sponsor:

Ways to improve customer loyalty and retention for Mobile Apps

Click for more info

Tuesday, December 3, 2019 - 11:00am to 12:00pm GMT

Speakers:

Supreet Kini

Senior Customer Success Manager

CleverTap

Webinar Sponsor:

Watch the Webinar:

The Journey to Achieve Multi-Touch Attribution (MTA) Success

Click for more info

Tuesday, November 19, 2019 - 2:00pm to 3:00pm EST

Speakers:

Joel Rubinson

MMA MTA Expert & President

Rubinson Partners, Inc.

Presented by:

Watch the Webinar:

How to Design a High Performing Marketing Organization

Members Only

Click for more info

Tuesday, November 12, 2019 - 2:00pm to 3:00pm EST

Speakers:

Dr. Neil Morgan

PetSmart Distinguished Chair in Marketing

Kelley School of Business, Indiana University

Presented by:

Members: Log in to watch the Webinar:

How to Effectively Use Location Intelligence to Improve Customer Loyalty and Market Share

Click for more info

Tuesday, October 29, 2019 - 2:00pm to 3:00pm EDT

Speakers:

David Bairstow

SVP, GM Geospatial Insights Team

Skyhook

Matt Tepper

VP of Strategy

Equinox

Webinar Sponsor:

Watch the Webinar:

The Journey from User Acquisition to Advocacy - CleverTap

Click for more info

Wednesday, October 23, 2019 - 11:00am to 12:00pm BST

Speakers:

Malay Harsh

Director of Marketing

CleverTap

Webinar Sponsor:

Watch the Webinar:

The State of eCommerce: Trends for 2020 and Beyond

Click for more info

Tuesday, October 22, 2019 - 2:00pm to 3:00pm EDT

Speakers:

Dr. Stephen Kraus

Head of Digital Insights

Jumpshot

Jason "Retailgeek" Goldberg

Chief Commerce Strategy Officer

Publicis Communications

Webinar Sponsor:

Watch the Webinar:

Tackling Mobile Ad Fraud – an insight into Ad Fraud from the MMA’s EMEA Whitepaper

Click for more info

Wednesday, October 2, 2019 - 4:00pm to 5:00pm BST

Speakers:

Paul Wright

Managing Director, UK, France & MENA

AppsFlyer

Chris Babayode

Managing Director, EMEA

Mobile Marketing Association

Daniel Craig

VP, Mobile Product & Marketing

Hotels.com

Elvin Altun

Business Development Director, EMEA

MMA

Webinar Sponsor:

How to stop wasting ad impressions: Holiday audience targeting guide for 2019

Click for more info

Tuesday, September 17, 2019 - 2:00pm to 3:00pm EDT

Speakers:

Valentina Marastoni-Bieser

Executive Vice President of Marketing

Cuebiq

Webinar Sponsor:

Watch the Webinar:

Mobile Marketing in 2019 and Beyond: Trends and Tips You Need to Know

Click for more info

Thursday, September 5, 2019 - 2:00pm to 3:00pm EDT

Speakers:

Danielle Levitas

EVP, Global Marketing & Market Insights

App Annie

Webinar Sponsor:

Watch the Webinar:

How to Use Offline Brand Intelligence to Increase ROAS

Click for more info

Thursday, May 2, 2019 - 2:00pm to 3:00pm EDT

Speakers:

Jared Rosenbloom

Director, Media Strategy & Operations

Centro

Valentina Marastoni-Bieser

Executive Vice President of Marketing

Cuebiq

Webinar Sponsor:

Watch the Webinar:

How to Unlock Real-Time Relevance Everywhere

Click for more info

Tuesday, April 30, 2019 - 4:00pm to 5:00pm BST

Speakers:

Lisa Cleary

Chief of Product

Swrve

Judy Chan

Head of Marketing

Bluedot

Webinar Sponsor:

The Future of Customer Engagement: How Marketers Can Leverage Customer Lifecycle Management To Retain More Users

Click for more info

Thursday, April 25, 2019 - 4:00pm to 5:00pm BST

Speakers:

Almitra Karnik

Head of Marketing

CleverTap

Webinar Sponsor:

Mobile ads are processed in the blink of an eye - do you have your First Second Strategy?

Members Only

Click for more info

Tuesday, April 23, 2019 - 2:00pm to 3:00pm EDT

Speakers:

Vassilis Bakopoulos

SVP – Head Industry Research

Mobile Marketing Association

Presented by:

Members: Log in to watch the Webinar:

Marketing's Future with AI: Beyond the Hype, There's Hope

Click for more info

Tuesday, December 4, 2018 - 4:00pm to 5:00pm UTC

Speakers:

Barry Nolan

CSO

Swrve

Webinar Sponsor:

Data Accuracy: How to Fix Programmatic's Unsolved Problem

Click for more info

Wednesday, November 14, 2018 - 2:00pm to 3:00pm EST

Speakers:

Jake Moskowitz

Head of Emodo Institute

Ericsson Emodo

Webinar Sponsor:

Watch the Webinar:

Proving ROI: How to Understand the Real Impact of Location Data

Click for more info

Tuesday, November 6, 2018 - 2:00pm to 3:00pm EST

Speakers:

Ocean Fine

SVP of Sales

Factual

Anish Shah

Principal Consultant

Forrester

Webinar Sponsor:

Watch the Webinar:

Rewarded video - Make your brand the hero!

Click for more info

Thursday, May 17, 2018 - 2:00pm to 3:00pm EDT

Speakers:

Melissa Stein

Global VP Ad Product

King

Jonathan Stringfield

Head of Measurement and Insights

King

Webinar Sponsor:

Watch the Webinar:

What to Expect from Mobile Apps: 2018 and Beyond Forecast

Click for more info

Tuesday, May 15, 2018 - 2:00pm to 3:00pm EDT

Speakers:

Danielle Levitas

EVP, Global Marketing & Market Insights

App Annie

Webinar Sponsor:

Watch the Webinar:

Artificial Intelligence: Welcome to the Cognitive Era

Click for more info

Tuesday, April 24, 2018 - 2:00pm to 3:00pm EDT

Speakers:

Dave Neway

Head of Product Marketing

IBM Watson Advertising

Webinar Sponsor:

Watch the Webinar:

Beyond the Buzzword: How Omni-Channel Mobile Marketing Can Drive ROI For Your Business

Click for more info

Wednesday, March 28, 2018 - 2:00pm to 3:00pm EDT

Speakers:

Almitra Karnik

Head of Marketing

CleverTap

Webinar Sponsor:

Watch the Webinar:

APAC Webinar: Brand + Performance - the art and science of mobile programmatic

Click for more info

Wednesday, March 21, 2018 - 2:00pm to 3:00pm +08

Speakers:

Tom Simpson

VP, Brand & Exchange, APAC

AdColony

Vincent Niou

Senior Programmatic and Partnerships Director, APAC

Essence

Webinar Sponsor:

Watch the Webinar:

Mobile Advertising: B2C Brands Mature, But Bad Habits Die Hard

Click for more info

Tuesday, March 13, 2018 - 2:00pm to 3:00pm EDT

Speakers:

Joanna O’Connell

Vice President

Forrester Research

Webinar Sponsor:

Watch the Webinar:

Location Data: Paving the Path to Successful Omnichannel Marketing

Click for more info

Wednesday, January 24, 2018 - 2:00pm to 3:00pm EST

Speakers:

Eddie Smith

VP Data Solutions

PlaceIQ

Webinar Sponsor:

Watch the Webinar:

APAC Webinar: The Ultimate Survival Kit for Mobile Marketers in 2018

Click for more info

Tuesday, January 23, 2018 - 7:00pm to 8:00pm +08

Speakers:

Jayesh Easwaramony

VP & GM, Asia Pacific, Middle East and Africa

InMobi

Webinar Sponsor:

Watch the Webinar: