Webinar Archive | Page 5 | MMA Global

Webinar Archive

Members Only

Tuesday, July 30, 2024 - 12:00pm to 1:00pm EDT

Hands on exercise: Image generation and unlocking LLMs weaknesses
Region: 
Speakers: 
Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum
Members: Log in to watch the Webinar:
Members Only

Monday, July 29, 2024 - 12:00pm to 1:00pm EDT

Self-Assessment (How much do you know AI?) and LLM summarization prompts
Region: 
Speakers: 
Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum
Members: Log in to watch the Webinar:

Wednesday, July 17, 2024 - 1:00pm to 1:30pm EDT

Are you new to MMA Global membership, considering membership, or a longtime member wanting to maximize the value of your membership? Then join Kate Chunka and Stephen Wellman as they present an overview of MMA Global’s member benefits, share best practices for engagement, and answer your questions live.
Region: 
Speakers: 
Vice President, Membership
MMA Global
Vice President, Membership
MMA Global
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Wednesday, July 10, 2024 - 11:00am to 12:00pm EDT

Don't miss this opportunity to gain insider insights from MMA Global and Canva's study, The State of Creative Process in Marketing.

Creativity is more crucial than ever in today's rapidly evolving marketing landscape. Our research, based on input from nearly 100 senior creative decision-makers, reveals that 77% of marketers consider creativity more vital than ever. But how can you harness this power effectively?

During this webinar, we'll dive deep into:

Region: 
Speakers: 
SVP – Head of Industry Research
MMA
Webinar Sponsor:
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Wednesday, June 26, 2024 - 12:30pm to 1:00pm EDT

Streamers are more likely to discover content from a trending playlist or from a homepage on a device than from a word-of-mouth recommendation. Join Roku and MAGNA to uncover consumer behaviors and discover how buyers can address the increasingly fragmented premium TV viewing landscape by participating in content discovery experiences for streamers at scale.

We’ll Cover:

Region: 
Speakers: 
Head of Ad Marketing
Roku
EVP Intelligence Solutions
MAGNA Global
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Wednesday, June 12, 2024 - 11:00am to 12:00pm EDT

The challenge of balancing between brand and performance is probably as old as marketing itself. While many marketers realize that both are essential for a successful marketing strategy, they usually find it challenging to align internally behind a common approach and common understanding of how these two marketing approaches drive growth. We will explore these approaches and highlight specific case studies, including results that show how brand favorables activate at a 6x rate versus non-favorables.
Region: 
Speakers: 
Executive Director, Growth Marketing & Innovation
Ally Financial Inc.
Media Director
Kroger
SVP – Head of Industry Research
MMA
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Wednesday, June 5, 2024 - 11:00am to 12:00pm EDT

Our 9th annual State of Multi-Touch Attribution study sheds light on the latest trends, challenges, and opportunities in marketing measurement. Explore budget allocation trends, strategic priorities, measurement pain points, the evolution of MTA, and the impact of AI on attribution.
Region: 
Speakers: 
SVP – Head of Industry Research
MMA
Watch the Webinar:
Members Only

Friday, April 26, 2024 - 12:00pm to 1:00pm EDT

Region: 
Speakers: 
Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum
Members: Log in to watch the Webinar:
Members Only

Thursday, April 25, 2024 - 12:00pm to 1:00pm EDT

Region: 
Speakers: 
Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum
Members: Log in to watch the Webinar:
Members Only

Wednesday, April 24, 2024 - 12:00pm to 1:00pm EDT

Region: 
Speakers: 
Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum
Members: Log in to watch the Webinar: