From ‘Power-On’ to ‘Power-Off’: A Deep Dive into the Streamer’s Journey | MMA Global

From ‘Power-On’ to ‘Power-Off’: A Deep Dive into the Streamer’s Journey

Wednesday, June 26, 2024 - 12:30pm to 1:00pm EDT

Watch the Webinar:

Streamers are more likely to discover content from a trending playlist or from a homepage on a device than from a word-of-mouth recommendation. Join Roku and MAGNA to uncover consumer behaviors and discover how buyers can address the increasingly fragmented premium TV viewing landscape by participating in content discovery experiences for streamers at scale.

We’ll Cover:

  • Mood and motivations behind the streamer’s content choices
  • A streamer’s journey navigating to content and selecting what to watch
  • How fragmentation affects the TV viewing landscape
  • When streamers are most receptive to ads over the course of their viewing session and the types of ads that resonate
  • How factors like demographics, dayparts, and content type affect the streamer’s journey


Head of Ad Marketing
EVP Intelligence Solutions
MAGNA Global