Exclusive MMA Global Webinar: The State of Creative Process in Marketing | MMA Global

Exclusive MMA Global Webinar: The State of Creative Process in Marketing

Wednesday, July 10, 2024 - 11:00am to 12:00pm EDT

Watch the Webinar:

Don't miss this opportunity to gain insider insights from MMA Global and Canva's study, The State of Creative Process in Marketing.

Creativity is more crucial than ever in today's rapidly evolving marketing landscape. Our research, based on input from nearly 100 senior creative decision-makers, reveals that 77% of marketers consider creativity more vital than ever. But how can you harness this power effectively?

During this webinar, we'll dive deep into:

  1. The impact of data and analytics on creative strategies
  2. Challenges in creative talent and tool investment
  3. Measuring the elusive ROI of creative efforts
  4. The growing trend of in-housing creative functions

Did you know that 80% of marketers view the rise of data and analytics as a game-changer for crafting compelling creative strategies? Yet, less than 40% believe they're making the right investments in creative talent and tools. As we look ahead, these key data points, such as this one, emphasize the need for strategic investment in creativity, the integration of advanced technologies, and a robust approach to measuring effectiveness. The future of marketing will increasingly hinge on our ability to navigate these complexities and harness the full potential of creative innovation.

Register now to secure your spot during our live webinar. The future of marketing is creative – make sure you're prepared to lead the way.

SVP – Head of Industry Research
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