Webinar Archive | Page 4 | MMA Global

Webinar Archive

Wednesday, February 17, 2016 - 2:00pm to 3:00pm EST

Consumers are on the move and eager to engage with brands that provide seamless interactions across channels and devices, but often the experience they encounter is fragmented. Successful marketers realize the buyer journey must be better integrated, but as channels continue to proliferate, it’s challenging to get the full picture of what the customer experience looks like.

Speakers: 
Global Mobile Engagement SME
IBM Commerce
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Tuesday, February 9, 2016 - 2:00pm to 3:00pm EST

How mobile disrupts the customer journey and what you can do about it

Speakers: 
Chief Marketing Officer
Swrve Inc.
Webinar Sponsor:
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Thursday, February 4, 2016 - 2:00pm to 3:00pm EST

While the mobile wallet holds the ability to enable consumers to make payments (like Apple Pay), it is also provides the digital equivalent of everything you carry in your physical wallet today, including coupons, loyalty cards, membership cards, etc. Having these items on your customers’’ mobile phones creates an opportunity to increase your brand’s exposure, driving lift and loyalty. Smart phone users look at their phone 200+ times a day on average, so why not create an opportunity for your brand to be seen during each of those interactions? 

Speakers: 
VP Product
3Cinteractive
Senior Product Manager
3Cinteractive
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:
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Wednesday, January 13, 2016 - 2:00pm to 3:00pm EST

The smartphone has already taken over the planet. But have we come to terms with how it will transform the brand / consumer relationship? Probably not. In this session we'll look forward to 2016 and discuss the extent to which new mobile models herald 'the end of marketing' (don't worry - you're not out of a job)

We'll look at five predictions for the coming year in mobile, from the rise in 'mobile moments' to new models in data sharing. And we'll discuss how best to position your business to take advantage of them. Topics will also include:

Speakers: 
VP of Marketing EMEA
Swrve
Webinar Sponsor:
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Tuesday, January 12, 2016 - 2:00pm to 3:00pm EST

To serve as a deep dive into the recently released 2015 Mobile Marketing Trends Report, the MMA and Millward Brown will be discussing the characteristics of winning campaigns from both the MMA’s 2015 Global Smarties Awards and the Cannes Mobile Lions.

With the human connection and purpose driven strategies being at forefront for top mobile marketers, this session will focus on the following principles and key tactics to deliver on this proposition, including: 

Speakers: 
Vice President, Research
Kantar Millward Brown
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Monday, December 21, 2015 - 2:00pm to 3:00pm EST

As 2015 draws to a close, we’ll provide a recap of the key insights developed and shared in 2015 – highlighting those that have become best practices and most widely adopted and what we expect to become the norm in 2016, as the industry continues to mature.

In this end of year wrap up, we’ll be discussing:

Speakers: 
VP of Industry Programs
MMA Global
SVP – Head of Industry Research
MMA
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Thursday, December 17, 2015 - 2:00pm to 3:00pm EST

Serving as a deep dive into the MMA Mobile Native Advertising Committee’s Mobile Native Advertising Guidance Report, this session will review the critical elements marketers need to focus on to successfully leverage mobile native advertising. 

As advertisers continue to push for the development of both format and context – users and advertisers alike will benefit from advertising that connects people to products in ways that are meaningful and additive to the experiences today’s Internet offers. 

Speakers: 
Marketing Manager
Sharethrough
Marketing Manager, Commercialization Strategy
Waze
Director - Global Product Marketing, InMobi
InMobi
Moderator: 
VP of Industry Programs
MMA Global
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Wednesday, December 16, 2015 - 2:00pm to 3:00pm EST

Join Urban Airship’s digital strategist Stephanie Capretto and senior director of product, Bill Schneider, as they bring to light the latest data, best practices and innovative strategies gleaned from hundreds of retail apps. They will share year-over-year holiday retail trends and insights that you can use throughout the year.

Speakers: 
Digital Strategist
Urban Airship
Director of Product Marketing
Urban Airship
Webinar Sponsor:
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Tuesday, December 15, 2015 - 2:00pm to 3:00pm EST

What You Missed in High School Chemistry Is Costing You Marketing Dollars

Awareness is growing about the widely divergent quality of location data and the realities of what can be done with it. But what tools can agencies, marketers and publishers use to sort the wheat from the chaff, and make sure that investments in mobile and location data are not wasted?

Travel back to the classroom with PlaceIQ and the MMA, for a practical course that will help you confidently understand accuracy vs. precision and other critical core concepts when:

Speakers: 
VP of Product
PlaceIQ
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Monday, December 14, 2015 - 1:00pm to 2:00pm EST

Instagram kicked its advertising program into high gear in September, opening its platform to a wide variety of global advertisers and adding a suite of new products, including 30-second video ads and a guaranteed delivery premium product. Advertising on the visual social network, however, requires a different mindset than many other platforms. It’s time for brands to figure out best practices for reaching and engaging Instagram’s massively loyal 400-million-user base in a smart and effective manner. 

Speakers: 
VP, Marketing
AdParlor
Director, Operations & Client Services
AdParlor
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Thursday, December 10, 2015 - 2:00pm to 3:00pm EST

Delivering intuitive, compelling and seamless experiences to your customers is more important than ever. What’s more is that as your world as a marketer gets more fragmented (as a single user may experience your brand across multiple smartphones, tablets, desktops), your customers are becoming more channel agnostic. They transition from one device to another, expecting seamless continuity. The fragmented device and channel ecosystem, combined with high customer expectations creates a complex landscape that marketers have to navigate.

Speakers: 
CMO
FollowAnalytics
Head of Product
FollowAnalytics
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Wednesday, December 9, 2015 - 2:00pm to 3:00pm EST

Mobile moves fast and the industry has quickly been adopting many tools to measure the impact of mobile media. In the midst of the holiday shopping season, Thinknear looks at mobile's ability to drive customers to the store through the lens of foot traffic attribution. Marketers have several choices in the space and we will look at the differences in approach along with recommendations for any media buyer seeking to understand the impact of a mobile advertising campaign. 

In this webinar, we will: 

Speakers: 
VP, Marketing
Thinknear
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Tuesday, December 8, 2015 - 2:00pm to 3:00pm EST

The objective of Media Planning is to enable Advertisers to meet the objectives of marketing campaigns. People working within the roles of Media Planners are domain experts of the space. The term Domain Expert refers to a person that has expertise in a given area and able to make appropriate decisions based on this expertise. In the Data Science world there is debate for when to use domain expertise and when to use machine learning (e.g. automated learnings from data), and is one superior to the other.

Speakers: 
Head of Data Science
InMobi
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Thursday, December 3, 2015 - 2:00pm to 3:00pm EST

Activating Geotargeting Across Your Campaigns with a Focus on Election 2016

There’s so much we can learn about a person based on the places they go. Join The Trade Desk and Factual as they discuss how to successfully implement the use of location data in your cross-device campaigns to target users based on their real-world behavior. Speakers will highlight relevant geofencing examples with a special focus on the benefits of creating custom location-based audiences for Election 2016. Key takeaways from the session include:

Speakers: 
CTO & Founder
The Trade Desk
SVP Product and Partnerships
Factual
Webinar Sponsor:
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Monday, November 23, 2015 - 2:00pm to 3:00pm EST

Serving as a deeper dive into the MMA’s recent white paper release - “Demystifying Location Data Accuracy”, this session brings together the leading industry experts (members of the MMA’s Location Data Accuracy Working Group) to define and drive transparency and greater data quality. A priority for marketers, because, at its simplest, accurate location data is proven to increase relevance to consumers, leading to improved ad performance.

Our expert panelists will share their insights, covering:

Speakers: 
CMO
GroundTruth
Director of Marketing
Factual
VP, Marketing
Thinknear
CEO
Ubimo
CEO NA
tenthavenue
Moderator: 
VP of Industry Programs
MMA Global
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Thursday, November 19, 2015 - 1:00pm to 2:00pm EST

Join Ensighten Product Marketing Director, Karen Wood, and Forrester Research Analyst, James McCormick, as they discuss the specific opportunities brands have to optimize mobile apps, and how brands can leverage best practices from the online testing world to drive app engagement and revenue. 

Speakers: 
Director of Product Marketing
Ensighten
Senior Analyst
Forrester Research
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Wednesday, November 18, 2015 - 2:00pm to 3:00pm EST

Presented by FollowAnalytics and Gigaom Research 

In a 2015 survey commissioned by FollowAnalytics and Gigaom Research, enterprise mobile marketers revealed the critical role that their mobile apps play in the lifetime value of the customer. Once brochureware or purely transactional, mobile apps have evolved and are now expected to deliver intelligent, personalized, 1:1 journeys providing consistency with all other channels such as web, email, and in-store experiences. 

In this one-hour webinar, we will 

Speakers: 
Lead Analyst
Gigaom Research
Director of Content & Demand Generation
FollowAnalytics
Webinar Sponsor:
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Thursday, November 12, 2015 - 2:00pm to 3:00pm EST

For marketers, where people are, where they’ve been and where they are going are strong indicators of consumer intent. For consumers, they expect to have what they want and need when they want it. That means that brands have to adapt to meet mobile consumers expectations with right place and time messaging. Using the power of real-time location marketers can finally stop the guesswork and more effectively reach the right people based on the real places they visit everyday to influence where they will go next.

Speakers: 
CMO
GroundTruth
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Wednesday, November 11, 2015 - 2:00pm to 3:00pm EST

The buzz around beacons generated a lot of excitement in 2014. The media was lit up with stories about beacon deployments in retail stores, quick service restaurants, hotels, sports arenas, museums, libraries, airlines/airports, large-scale events with new use cases surfacing all the time. This buzz and excitement has continued into 2015. But just how far have we come with beacons a year later?

In this session, we will share:

  • Where the market is today
  • How the deployments are going
  • What have we learned and
  • What’s new
Speakers: 
Global Vice President Solutions Marketing
Zebra Technologies
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Monday, November 9, 2015 - 2:00pm to 3:00pm EST

Mobile is now the most influential consumer channel. It’s influence on offline sales has been estimated to have grown 500% in the last 3 years and it’s projected to keep climbing. Learn how you can mobilize your business by capturing key customer insights on mobile and distributing it to the rest of your business instantly. In today’s mobile age, customers expect an integrated experience across marketing and sales channels and your business results count on it.

Speakers: 
Sr. Director of Product, Co-Founder
Urban Airship
Chief Mobile Evangelist
Urban Airship
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Wednesday, November 4, 2015 - 2:00pm to 3:00pm EST

The mobile app is taking over the world. But in a crowded mobile landscape, how can you deliver ROI on your mobile strategy? Too many organizations find themselves investing large amounts of time and money in app strategy and development, only to find it difficult to acquire and retain the mobile users that they need to succeed.

Speakers: 
VP of Marketing EMEA
Swrve
VP Marketing
Liftoff
Webinar Sponsor:
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Thursday, October 22, 2015 - 5:45pm EDT

A holistic view of consumer experiences across devices is the key to success this holiday season. Consumers no longer think in terms of channels, they expect a seamless experience whether shopping via a website, mobile device, or app. Leveraging real-time insights and personalized cross-channel engagement metrics to develop innovative marketing strategies will separate the strong campaigns from the weak. Join us as we discuss best practices and the latest trends for reaching the coveted holiday shopper across devices.

Speakers: 
GM of Client Services
The Trade Desk
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Thursday, October 15, 2015 - 5:30pm EDT

Apple Pay, Android Pay and Samsung Pay are changing how we interact with our phone by implementing mobile wallets with features that go beyond storing credit card information.  We are now able to store, save, share coupons, boarding passes and rewards.

Speakers: 
Digital Strategist
Urban Airship
Senior Product Marketing Manager
Urban Airship
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:
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Tuesday, October 13, 2015 - 5:30pm EDT

As the mobile consumer experience continues to grow and more apps are downloaded, then abandoned by the user, it's more important than ever that retailers have a compelling strategy for building and maintaining an app.

Join Silverpop Retail Segment Director Stephen Dumas and Director of Product Marketing Ben Kaplan as they share top strategies and tactics retailers can use to create a successful and sustainable app as part of their marketing framework. You’ll learn how to:

Speakers: 
Retail Segment Director
Silverpop, an IBM Company
Managing Director, Digital
American Cancer Society
Moderator: 
Senior Director of Marketing
Mobile Marketing Association
Webinar Sponsor:
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Thursday, October 8, 2015 - 5:30pm EDT

Advertisers and agencies expect better performance in mobile campaigns compared to other channels, however few mobile campaigns achieve their true potential on converting a relevant audience in significant volumes with comparatively minimal acquisition costs.

To unlock the true advantage of mobile over other digital channels, a campaign must natively extend peer to peer recommendations - a combination of viral programming with an underlying social graph that persists the map of connected users and their shared interests relative to products being promoted in the campaign.

Speakers: 
Chief Technology Officer
Rancard
SVP, Business Development
Rancard
Moderator: 
Managing Director EMEA
MMA
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Tuesday, October 6, 2015 - 5:30pm EDT

In-app mobile video usage is exploding as highlighted in the latest App Annie Market Index report. Nearly half of mobile video viewers can only (or mostly only) be reached in-app according to IAB.  The recent SMOX MMA study with Coca-Cola, Walmart & Mastercard showed that mobile video can outperform cable television. Learn all about in-app mobile video in terms of vertical video, completion rates, viewability, true full-screen formats, rich interactive features, programmatic buying, and more.

Speakers: 
SVP, Global Brand & Programmatic
InMobi
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Wednesday, September 30, 2015 - 5:30pm EDT

We all know how rapidly mobile has changed even the oldest business models. But we've only just begun. In this session we will look at the next stage of the mobile evolution - propensity marketing, or the move to marketing on the basis of what consumers will do, rather than what they have done. 

The session will look at how propensity modelling works, and how it applies to mobile. And most importantly, we'll look at the practical ways in which it can help mobile businesses improve retention, engagement and (of course) revenue on mobile! 

Speakers: 
VP of Marketing EMEA
Swrve
Webinar Sponsor:
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Thursday, September 24, 2015 - 5:30pm EDT

Mobile marketing is about more than just the channel delivery. It’s about the value of the interaction with your customers and using those data points to power future strategy and communication with each individual customer. When it comes to shopping, many retailers already understand the power of mobile and are invested in mobile apps – but are marketers fully leveraging the range of capabilities for mobile apps when it comes to interaction and individualization?

Speakers: 
Managing Director Mobile CoE
Teradata Applications
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:
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Tuesday, September 22, 2015 - 5:30pm EDT

How much would you spend on a new pair of feet in your store? 

As the industry closes the gap between physical and digital consumer behavior, digital ads and TV spots are driving people to take real-world actions in a measurable way.

PlaceIQ's Enterprise Place Visit Rate is becoming a trusted currency for this measurement and enabling some of the world's largest brands and agencies to use abundant data to tackle their business goals in whatever way they see fit. Join the MMA and PlaceIQ for a webinar with answers to questions like: 

Speakers: 
VP and GM, Measurement and Analytics
PlaceIQ
Moderator: 
SVP, Membership & Business Operations
MMA Global
Webinar Sponsor:
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Tuesday, September 1, 2015 - 5:30pm EDT

As an app marketer, understanding user behavior is essential. When you can accurately determine what truly motivates users along the path to conversion, your ability to hone your user acquisition campaigns and target ideal users is dramatically improved.

We recently surveyed more than 2,100 smartphones users and gained significant insight into:

Speakers: 
VP of Marketing
TUNE
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:
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Wednesday, August 5, 2015 - 5:30pm EDT

On June 18th, the FCC voted on a package of declaratory rulings under the Telephone Consumer Protection Act (TCPA). The rulings are designed to provide clarity on how the Commission interprets TCPA, close loopholes and affirm consumer rights to control the calls they receive. The rulings will have a substantial impact on marketing and customer operations across many industries.

Speakers: 
Chief Privacy Officer
TransUnion
Director of Business Assurance Product Management
TransUnion
Senior Director of Risk and Identity
TransUnion
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:
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Tuesday, July 28, 2015 - 5:30pm EDT

Brands are under pressure to extend value to mobile, and whilst the rewards are great, many fail along the way. In this session you will learn how to generate the most value from a branded app and get a clear understanding of the pitfalls along the way  - and how to avoid them! We will discuss strong app design, how to create a plan for acquiring users, and the ways in which you can build relationships with those users and thus deliver long-term value. The end result is a transformed business with mobile at its heart.

Key Takeaways

Speakers: 
Director of Product Marketing
Swrve
VP of Marketing EMEA
Swrve
Webinar Sponsor:
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Thursday, July 23, 2015 - 5:15pm EDT

In what is likely the most comprehensive industry survey of mobile native ad effectiveness ever, MMA members Ahalogy, Celtra, EA, PubNative, Sharethrough, Waze and Yahoo compared campaign results and research findings in an effort to definitely prove the effectiveness of mobile native ads. Steve Schuler from Yahoo, Co-Chair of the Mobile Native Advertising Committee, will lead a discussion sharing these findings and the steps required for developing effective mobile native advertising campaigns.

Key Takeaways:

Speakers: 
Senior Manager Ad Product Marketing
Yahoo!
Marketing Manager, Commercialization Strategy
Waze
Strategic Insights & Research Manager
Electronic Arts
Sr. Manager of Research & Insights
Sharethrough
Moderator: 
VP of Industry Programs
MMA Global
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Wednesday, July 22, 2015 - 5:15pm EDT

Let’s get personal. A great majority of marketers are failing to answer the clarion call from consumers to speak to them on a 1-to-1 basis. But some are doing it right. Learn how you can employ emerging technology and smarts to drive sales, engagement and innovation to differentiate yourself from competitive brands and products. This summer webinar is as important to you as sunblock and a good book for the beach. Don’t miss out on the contextual revolution that has become a core requirement for marketers and an expectation of users. 

Sign up to learn:

Speakers: 
Chief Marketing Officer
Hipcricket
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:
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Tuesday, July 21, 2015 - 5:15pm EDT

With the rapid growth in mobile ad spend, and specifically within programmatic, marketers need to understand the traditional and newly emerging targeting techniques available and how they work. Bringing a concerted industry effort to bear on this, while addressing the needs of publishers to be able to get fair consideration, is a critical concern.

Speakers: 
Senior Director
DataXu
VP of Sales
Adelphic
Moderator: 
VP of Industry Programs
MMA Global
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Monday, July 6, 2015 - 5:15pm EDT

In an increasingly fast paced, hyper connected world, marketers and brands  are confronted with a seismic shift in consumer behavior.  Everywhere consumers devote more and more time to their mobiles phones. Mobiles are personal, portable and pedestrian. They are with us 24/7 everywhere and are indisputably the first screen!  

Speakers: 
Senior Marketing Manager, Mobile Marketing
Gemalto Company
Moderator: 
Managing Director EMEA
MMA
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Thursday, June 18, 2015 - 5:15pm EDT

We will highlight the technology, media and most importantly human behavioral changes (consumption, choice, control, access) over the past several years.

We will cite specific evidence, e.g. disruptive networks, media, businesses, technologies, political and social changes, etc.

We will call-out the impact and shifts these changes have wrought in the swirl of the emerging ecosystem of brands and people.

Speakers: 
Chief Strategy Officer
Pure
VP of Marketing EMEA
Swrve
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:
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Tuesday, June 16, 2015 - 5:15pm EDT

Did you know that...

Speakers: 
VP of Science & Technology
PlaceIQ
Moderator: 
SVP, Membership & Business Operations
MMA Global
Webinar Sponsor:
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Wednesday, May 20, 2015 - 5:15pm EDT

Smartphones and tablets may be the primary (and sometimes only) way your audience is learning about your brand and moving through the customer journey, but does your marketing reflect this new mobile reality? Savvy marketers are taking the time to think through their entire mobile user journey — from first touch all the way through consideration to purchase.

Speakers: 
Managing Director, Digital
American Cancer Society
VP, Marketing
Whereoware
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:
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Thursday, May 14, 2015 - 5:15pm EDT

The MMA's groundbreaking SMoX Study (Cross Marketing Effectiveness) provides brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be...and that's in the double digits! Not just from their digital budgets, but from their ENTIRE marketing budgets!

Speakers: 
Marketing Evolution Founder and
MMA Subject Matter Expert
Moderator: 
SVP – Head of Industry Research
MMA
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Thursday, April 30, 2015 - 5:15pm EDT

Native advertising is among the most talked about—and puzzling—aspects of the ad industry. Native is big and getting bigger, with spending expected to reach over 4Billion this year. Year over Year, it’s expected to grow 34% through 2018. With big name publishers like Forbes, The Atlantic and New York Times actively getting into the game, every brand and agency should be looking to create, and improve, their native content strategy. 

Speakers: 
VP & Founder
Giant Media
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:
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Thursday, April 16, 2015 - 5:00pm EDT

Whether you’re a large brand trying to connect with customers through a mobile app, or a small developer working to gain traction with a mobile game, user installs are mission number one. The typical approach is to set aside budget for paid acquisition campaigns while also dedicating other resources to improving organic growth but it isn’t that simple. These two aspects of user acquisition have a lot more to do with one another than you might assume and shouldn’t be considered completely separate efforts.

Speakers: 
Organic Growth Specialist
TUNE
Co-Founder & CEO
Anzu.io
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:
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Tuesday, March 31, 2015 - 5:00pm EDT

Today, more than 40% of people consider their mobile phone as the most important resource for information. While mobile has become the first screen for many consumers, marketers spend only 10% of their advertising budgets to reach consumers where they are, and where they find the most important information. With consumers now relying on their mobile devices to do just about everything, the question has evolved from “how do I use mobile marketing” to “how does mobile fit in the overall customer experience across all my channels?”

Speakers: 
Director of Marketing
xAd
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:
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Tuesday, March 24, 2015 - 5:00pm EDT

The mobile ecosystem is large, fragmented, and subject to volatility. Traffic channels that work one day may not prove effective the next. And over time, many marketers struggle to consistently identify the most efficient ways to reach the right audiences. Programmatic marketing solves these challenges, helping marketers target precise audiences efficiently while staying on top of an always-changing ecosystem. 

This webinar explores the latest in programmatic mobile marketing. In it we’ll cover:

Speakers: 
Sr. Director of Product Marketing
Fiksu
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:
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Thursday, February 26, 2015 - 5:00pm EST

The future of location-powered mobile advertising is bright. Beyond the creative, new beacon technology and integrated feeds featuring local and social data take today’s mobile campaigns to the next level. In this free webinar, you’ll hear from technology leaders and designers going beyond the message and building dynamic creative to trigger consumer engagement, drive foot traffic and boost product sales.

Speakers: 
VP, Creative Director / Head of User Experience
Verve
Moderator: 
VP of Industry Programs
MMA Global
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Tuesday, February 24, 2015 - 5:00pm EST

The focus of the MMA webinar is to discuss how text messaging marketing must be at the center of any cross-channel marketing strategies. In today’s ever-changing fast paced world, consumers are adopting new ways to communicate with brands via their mobile phones. However, brands are still missing critical points of engagement leveraging text messaging within their cross-channel communication strategy.

Speakers: 
VP, Mobile Strategy
Vibes
Head of Strategy
Waterfall
Moderator: 
SVP, Membership & Business Operations
MMA Global
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Thursday, February 19, 2015 - 5:00pm EST

A global survey of customers and businesses by Millward Brown Digital on behalf of Mblox showed a large gap between the way businesses and consumers view customer care. 73% of businesses think they care well for their customers, yet only 36% of consumers agree. So how do brands close the gap and maintain a large, loyal customer base? The best place to start is with a multi-channel mobile strategy that stretches across marketing, IT and customer service.

Stacy Adams, Mblox VP of Global Marketing will discuss:

Speakers: 
VP of Marketing
mBlox
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:
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Wednesday, February 18, 2015 - 5:00pm EST

With the promise of higher engagement, marketers are starting 2015 with more interest in native mobile advertising than ever before. But many questions remain regarding how native on mobile can be offered at a scale that makes sense for advertisers and how the issues related to sponsored content apply.

Speakers: 
Head of Marketing, North America
InMobi
Senior Manager Ad Product Marketing
Yahoo!
Vice President, Marketing & Communications
Sharethrough
Sr. Director, Global Media Solutions
Electronic Arts
Moderator: 
VP of Industry Programs
MMA Global
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Tuesday, February 10, 2015 - 5:00pm EST

According to eMarketer, only 40% of US advertising decision-makers say they are taking money out of their print advertising budget to allocate to mobile. And yet, nearly 85% of audiences consume media on their tablets and smartphones, in addition to their television, according to a Tapad study. It’s clear: mobile has officially captured a majority of traffic away from desktops. Companies looking to win "the screen wars" must focus more time, attention and dollars on mobile; it is the next big opportunity for reaching consumers where they spend most of their time.

Speakers: 
Executive Vice President, Digital Media Solutions
Quaero
Senior Director, CRM Marketing
ESPN
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:
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Tuesday, December 16, 2014 - 4:45pm EST

This session brought to you by the MMA Internet of Things Incubation Council, featuring Co-Chair Richard Ting, EVP, Global Executive Creative Director, Mobile & Social Platforms, R/GA. As the Internet continues to extend beyond traditional screens, brands must redefine what mobile is. This webinar will explore what’s working and not working in the growing Internet of Things (IoT) space and share opportunities for brands to transform their business through new products and services.

Speakers: 
Global Chief Design Officer
R/GA
Moderator: 
VP of Industry Programs
MMA Global
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Tuesday, December 9, 2014 - 4:45pm EST

We’re no longer living in a desktop world. The entire Internet experience has shifted to mobile, and that’s become increasingly apparent for digital video. In fact, the personal connection consumers have with their smartphones is playing out in the form of often higher video watch-through rates. The downside to this fast-moving trend: advertisers are just not responding quickly enough. Media buying trails mobile-first user behavior, which equals inefficiency and a corresponding lower ROI.

Speakers: 
VP & Founder
Giant Media
Senior Analyst
Forrester Research
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:
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Thursday, December 4, 2014 - 4:45pm EST

The number of connected consumer devices is exploding. While mobile holds the promise of “always on” reach and personalized communications, marketers continue to face obstacles in identifying consumers across devices and effectively integrating mobile into their overall digital strategy. Join Neustar and our guest speaker from Adelphic to learn new ways to connect with your consumers and personalize their experiences across multiple screens so you stay relevant and achieve greater results from your marketing campaigns.

Register for this webinar to learn:

Speakers: 
VP, Business Development- The Americ​as
Teralytics, Inc
VP of Sales
Adelphic
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:
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Thursday, November 20, 2014 - 4:45pm EST

There is a lot to be excited about in native advertising. Native ads are one of the fastest growing digital ad formats, 63% of brands feel that native ads increase people’s engagement with their message. When done right, ads that are delivered in a format that looks and acts like the content around them drive post click behavior as well as branding metrics. But, the industry has to be careful to also provide value for people. Join us for this webinar to find out everything you need to know about how native ads work and how to use them to create value for you and your customers.

Speakers: 
Digital Strategist
BBDO New York
Director, B2B Insights
Yahoo
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:
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Wednesday, November 19, 2014 - 4:45pm EST

This session will share the critical aspects of developing a mobile strategy that becomes core to a brands marketing efforts. In 2014, the MMA and adidas developed and launched the Mobile Marketing Playbook for brands and agencies, providing a resource to explain when, where and how companies can consistently use mobile to provide a consistent global brand experience.

Speakers: 
Digital Experience | Mobile
adidas AG
Moderator: 
Webinar Partner:
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Tuesday, November 18, 2014 - 4:45pm EST

In today's manic world, where's the best place to engage your target audience? How about on the digital billboard they're carrying around in their pockets? Mobile devices are the best way to catch on-the-go customers; it's where they watch videos, check social media, surf the web and read email.

Speakers: 
AdParlor Sales Manager, Performance
Adknowledge
VP, Principal Analyst
Forrester
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:
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Tuesday, October 28, 2014 - 4:45pm EDT

Time spent on a mobile device by the average US consumer has risen to 2 hrs and 42 minutes a day. A whopping 86% of that time is spent in apps, making the mobile browser a single easy application swimming in a sea of apps. Within apps, video has emerged as the most compelling advertising experience with the mobile video ad market expected to hit $2.7B by 2017 according to eMarketer.

Speakers: 
Vice President, Sales and Business Development
Flurry
Vice President, Analytics and Marketing
Flurry
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:
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Tuesday, October 21, 2014 - 4:30pm EDT

Did you know that 30 percent of active Pinterest users pull up the mobile app while in-store to guide their purchases? That’s just one of many reasons that you’re probably not spending enough marketing time on Pinterest as you should.

With 75 percent of Pinterest coming from mobile, and the platform responsible for sending more web traffic than Twitter, Reddit and LinkedIn combined, marketers need to take notice of the growing visual search engine. The launch of new discovery tools and Promoted Pins means the time is now to learn and leverage.

Speakers: 
Brand Manager - Town House Crackers
Kellogg's
President & Co-Founder
Ahalogy
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:
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Tuesday, October 14, 2014 - 4:30pm EDT

This webinar will provide marketers with an introduction to best practices, proven methodologies and questions to ask when using location-based targeted audiences and inclusive data sources to identify, reach and impact their ideal consumers.

Key takeaways/learning objectives include:

Speakers: 
Head of US Demand
Smaato
Director of Marketing
Factual
Moderator: 
VP of Industry Programs
MMA Global
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Thursday, October 2, 2014 - 4:30pm EDT

All brick and mortar stores face the same challenge — today’s shoppers have so many choices, with the competition always just a few keystrokes away, any time of the day or night. Outside of price, service has become the key differentiator. To earn a sale and repeat visits, retailers need to deliver the very best in service, every time a shopper walks through the door. And in-store mobile marketing can make that happen — automatically.

Speakers: 
Global Vice President Solutions Marketing
Zebra Technologies
Executive Director
Future of Privacy Forum
VP, Marketing
Swirl
Moderator: 
Senior Director of Membership, North America
Mobile Marketing Association
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Tuesday, September 23, 2014 - 4:30pm EDT

ustomer expectations have skyrocketed when it comes to the digital experience. Today we live in a multi-screen and multi-environment world. Not only are consumers constantly engaging on devices, but they are hopping from tablet to desktop to mobile without hesitation. Consumers are demanding a unified brand experience from one touchpoint to the next. However it is time to stop mobile marketing in a silo and instead think of the entire customer engagement journey in context.

Speakers: 
Global Mobile Engagement SME
IBM Commerce
Managing Director, Digital
American Cancer Society
Moderator: 
Senior Director of Membership, North America
Mobile Marketing Association
Webinar Sponsor:
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Thursday, September 18, 2014 - 4:30pm EDT

Nickelodeon, (**NICK) the NFL (**NFL), and Kellogg’s (**START) are just a few of the hundreds of brands using StarStar numbers to effectively connect with consumers on their mobile phones.

Speakers: 
Client Development Associate
Mblox
Senior Account Manager, Account Services
Mblox
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:
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Thursday, August 14, 2014 - 4:30pm EDT

For companies that are successfully monetizing their mobile investment, mobile context is proving itself to be the “not-so-little” big data that’s making all the difference. Mobile context is the insight into consumer information, behavior and location that brands can leverage to optimize customer engagement through hyper-personalization that drives increased brand loyalty and revenue. That’s why the contextual mobile marketing opportunity is being valued at as much as $44 billion.

Speakers: 
VP, Enterprise Solutions
Syniverse
VP, MasterCard Enterprise Partnerships
MasterCard
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:
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Tuesday, August 12, 2014 - 2:00pm EDT

As consumers, we are bombarded with emails and direct mail; we are constantly targeted with ads online and via mobile. With so many factors influencing us, how can a brand know which specific touch point motivated a shopper like me to head into their store and buy a brand new, 52 inch TV? How did my journey to purchase start, and how long had I been planning my purchase? Should the sale be attributed to the store itself or was it really the result of the banner ad that popped up the morning I made my purchase?

Speakers: 
President & CEO
Iris Mobile
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:
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Wednesday, July 16, 2014 - 2:00pm EDT

How are you personalizing the mobile interactions between your company and your customers? Are you leveraging all the contextual data available to create consistent, personalized, and relevant conversations that exceed consumer expectations and lead to real business results?

Join Genesys, a global multi-channel customer experience leader, as we dive into the must-have personalization requirements in today’s competitive mobile marketing landscape that put your mobile strategies ahead of the competition. In this webinar, you will learn:

Speakers: 
Mobile Marketing Offer Lead
Genesys
Strategic Director, Digital Channels, NA
Genesys
Moderator: 
SVP – Head of Industry Research
MMA
Webinar Sponsor:
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Wednesday, July 9, 2014 - 2:00pm EDT

This webinar will explain and explore the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.

Speakers: 
Executive Director, Marketing
YP
VP, Marketing
Thinknear
Moderator: 
VP of Industry Programs
MMA Global
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Tuesday, May 13, 2014 - 2:00pm EDT

Location-based mobile advertising for automotive companies is extremely effective, but requires targeting and precision. National, regional and local automotive advertisers each have different needs, campaign goals and marketing tactics to reach consumers throughout the purchase funnel. Today, automotive brands are leading the way and running sophisticated campaigns that are delivering meaningful metrics. 

Speakers: 
EVP Americas
Criteo
Moderator: 
VP of Industry Programs
MMA Global
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Thursday, May 1, 2014 - 2:00pm EDT

Live Events and Sponsorships are fun and exciting opportunities to engage your consumers. Whether you have a captive audience at a concert or are one of many sponsors of an event or live television show, you need to have a plan. What are your goals and how can you make the most out of your marketing dollars? What message do you want them to take away? Mobile technology provides the opportunity to engage consumers in many ways during an event and keep the conversation going well after they've left the parking lot or turned off their television.

Speakers: 
VP of Mobile Sales and Operations
HelloWorld
Director, Digital Strategy
Country Music Association
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:
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Tuesday, April 29, 2014 - 2:00pm EDT

Everywhere marketers look today they are bombarded with data points trying to prove the value of mobile marketing and the urgency to start a program. While much of this data is compelling, ExactTarget wanted to look deeper to get a real sense of what the mobile experience looks like for a smartphone user. So we tracked 470 voluntary consumers for one month to see exactly how they used their smartphones and tablets to access the mobile web and mobile apps. Then we followed up with surveys to confirm and enhance our findings – such as:

Speakers: 
Vice President, Mobile Products
ExactTarget Marketing Cloud
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:

Thursday, April 24, 2014 - 2:00pm EDT

More people now access the Internet on mobile than via the PC, and usage of smartphones and tablets is through the roof. Yet mobile ad spending still lags behind other media. Although many brands are still ambivalent, smart brands are starting to embrace mobile advertising, and the very smartest ones are finding it to be a source of significant competitive advantage. Why? Because mobile is so personal, it is now possible to target an audience with unheard of precision.

Speakers: 
Director, Marketing & Sales
Pinsight Media
VP, Monetization & Strategy
Pinsight Media
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:
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Tuesday, March 18, 2014 - 2:00pm EDT

Location-based advertising has evolved dramatically from its humble beginnings of simple geo-fence tests. Today, retail, QSR and auto brands are leading the way and running sophisticated campaigns that are delivering meaningful metrics.

Join a stellar group of marketers and mobile experts from Verve Mobile, xAd and YP, to hear the 3 most important insights from each industry category on how applying location intelligence to mobile campaigns will drive measurable ROI. These insights are based on thousands of campaigns in 2013 and 2014 - don't miss this data-rich discussion!

Speakers: 
CMO
GroundTruth
Executive Director, Marketing
YP
EVP Americas
Criteo
Moderator: 
VP of Industry Programs
MMA Global
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Tuesday, February 11, 2014 - 4:00pm EST

In a survey of client-side marketers worldwide it was found that only 17% of marketers reporting that mobile was “very integrated” into overall marketing strategy. With 84% of consumers expecting a consistent experience across all channels, including mobile, marketers need to make sure that they are delivering consistent and relevant communication across all consumer touch-points. Customers expect seamless interactions with a brand cross channel and for that brand to evolve with their digital usage. Delivering a well-rounded campaign doesn't start with tactics, it needs a strategy.

Speakers: 
VP, Product Innovation
HelloWorld
VP of Mobile Sales and Operations
HelloWorld
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:
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Thursday, January 30, 2014 - 2:00pm EST

With today's mobile marketing technology, reaching your broad base of customers is easier than ever. However, to make your message stick you have to go deeper. In this webinar, we reinforce the importance of one-to-one engagement when it comes to today’s connected consumer—after all, 54% would consider ending their loyalty programs if they weren’t given tailor-made, relevant content and offers—but we will also provide you with the tools you need to build mobile marketing strategy with the individual consumer in mind.

Speakers: 
Director of Product Management
Digby
VP, Principal Analyst
Forrester Research
Moderator: 
VP of Industry Programs
MMA Global
Webinar Partner:
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Tuesday, January 28, 2014 - 2:00pm EST

With some analysis predicting that 80% of all global web traffic will come from mobile devices in less than 5 years, it has never been more important for businesses to embrace and optimize the mobile channel fully. Hosted by OpenMarket, this 60-minute webinar with Sky Bet (a division of BSkyB) will discuss how they have integrated mobile across their marketing mix and are using mobile to acquire, engage, and convert new customers, and optimize their business processes.

Speakers: 
Senior Market Development Manager
OpenMarket
Optimisation Lead
Sky Betting and Gaming, a division of BSkyB
Moderator: 
VP of Industry Programs
MMA Global
Webinar Partner:
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Thursday, January 23, 2014 - 2:00pm EST

More than 80% of the time people spend using mobile devices is in apps, and push messaging enables marketers to drive greater app engagement and retention. The Good Push Index study, encompassing 2400 apps and 500 million push notifications, offers some of the first available insights on push messaging effectiveness and opt-in rates across key industry verticals.

Speakers: 
Director of Marketing Communications
Urban Airship
Director of Communications
Urban Airship
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:
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Thursday, January 16, 2014 - 2:00pm EST

We all know that mobile is central to people’s lives and that the changing mobile landscape means that people are increasingly connected through a raft of mobile devices and solutions. A strategic medium for brands but ultra personal for users, mobile is reshaping customer relationships and leading marketers to focus on customers first, fulfilling their requirements and delivering what they want. 

Speakers: 
Strategic Marketing Analyst
Gemalto
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:

Thursday, December 12, 2013 - 2:00pm EST

Join Celtra as we discuss new possibilities that Social Rich Media unlocks for brands. Discover how brands can now easily deliver their message right where it matters most, the social news feed on mobile devices. Learn the formula of how powerful mobile social media buying/targeting is fused with a strong rich media creative to create experiences that connect and resonate with consumers. 

Learn how agencies and partners collaborated on real-world success stories in social mobile brand advertising.

Key Learning Objectives 

Speakers: 
VP of Product
Celtra
Senior Product Manager
Celtra
Moderator: 
VP of Industry Programs
MMA Global
Webinar Partner:
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Tuesday, December 10, 2013 - 2:00pm EST

Your customers are mobile, and they’re inundated with advertisers vying for their attention. Customers use dozens of apps —branded apps leveraging push messages, group messaging apps (e.g. LINE, WhatsApp, GroupMe), SMS/MMS, to name a few. Understanding the future of your mobile audience is the key to your success. Join ExactTarget as they take a detailed look at the current and future state of mobile marketing. We'll help you cut through the clutter and stay relevant. Finally, five steps to successfully building an engaged mobile audience.

During this presentation we'll examine:

Speakers: 
Global Practice Lead, Mobile Services
ExactTarget
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor:
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Tuesday, December 3, 2013 - 2:00pm EST

Connecting brands with the mobile audience they need to reach – when, where, and how it is most relevant – is essential for agencies and brand managers. Consumers are increasingly turning to their many mobile devices to research and purchase products and services.

Speakers: 
VP, Monetization & Strategy
Pinsight Media
Director, Marketing & Sales
Pinsight Media
Moderator: 
Webinar Sponsor:
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Tuesday, November 19, 2013 - 2:00pm EST

The growth of mobile devices across the globe is rapidly increasing, and privacy concerns in Online Behavioral Advertising (OBA) are following that same trend. Recent research has shown that 8 out of 10 consumers will not download an app they don’t trust. Most important, self-regulatory bodies such as the Digital Advertising Alliance (DAA) have taken note by releasing the Application of Self-Regulatory Principles to the Mobile Environment.

Speakers: 
Director, Mobile and Advertising
TRUSTe
Head of Product
AdTruth
Moderator: 
VP of Industry Programs
MMA Global
Webinar Partner:
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Thursday, November 14, 2013 - 2:00pm EST

In changing media consumption times, it’s imperative for local businesses to adapt to not only survive, but thrive. By combining enduring marketing strategies with mobile products and services, SMBs and corporate entities like quick service restaurants are seeing more customers, more often. That translates to more visits to stores and loyalty that brings additional sales. 

In this webinar, we will discuss:

Speakers: 
EVP, Chief Sales Officer
Mobivity
Senior Vice President of Sales and Marketing
Valley Yellow Pages
Chief Marketing Officer
Hipcricket
Moderator: 
VP of Industry Programs
MMA Global
Webinar Partner:

Tuesday, October 29, 2013 - 2:00pm EDT

Join Buffalo Wild Wings, space150, and Nielsen as we discuss a real-world success story in mobile brand advertising. Learn how the brand and agency collaborated to create an engaging in-app gaming experience across both the online and mobile medium, and worked with Nielsen to deploy a multi-screen measurement strategy using consistent, relevant metrics to measure results.

Topics will include:

Speakers: 
Associate Media Director
space150
Manager, Digital Media
Buffalo Wild Wings
Senior Vice President, Product Leadership for Advertising Effectiveness
Nielsen
Moderator: 
Webinar Sponsor:
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Thursday, October 24, 2013 - 2:00pm EDT

Join Urban Airship’s Chief Marketing Officer Brent Hieggelke to discuss what leading companies are doing now to prepare for the inevitable: when mobile is the primary influence on business. 

For many businesses, we’ve passed the tipping point. The majority of customers interact with brands on mobile. The majority of revenue is influenced by mobile. 

Speakers: 
Director of Marketing Communications
Urban Airship
Moderator: 
Webinar Sponsor:
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Tuesday, October 22, 2013 - 2:00pm EDT

It could be the calm before the impending TCPA regulation storm as the new TCPA laws have just gone into effect. As a brand marketer, you need to ensure that your marketing mobile campaigns run full steam ahead, and that the solution providers you use are operating in compliance with the new regulations related to consent management. In addition, you need to ensure that your mobile customer database is up to date and accurate to ensure that you are not at risk of TCPA violation.   

Speakers: 
VP, Business Development- The Americ​as
Teralytics, Inc
Chief Privacy Officer
TransUnion
Moderator: 
Webinar Sponsor:
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Tuesday, October 15, 2013 - 2:00pm EDT

One of the most valuable components of the mobile marketing revolution, location data has revolutionized marketing outreach by offering an unprecedented advantage for marketers to connect with consumers at the right place and time. Location-based ad targeting alone is slated to be a $9B industry in a matter of a few years.

Speakers: 
CMO
GroundTruth
Head of Data Strategy
Ericsson Emodo
Moderator: 
Senior Director of Marketing
Mobile Marketing Association

Tuesday, October 8, 2013 - 2:00pm EDT

Agencies are boosting mobile ad spend. In fact, 69% of brand marketers plan to increase mobile advertising in 2013, according to eMarketer. Brands know there’s an opportunity in mobile, but are looking for guidance. Agencies can drive this for them.

Speakers: 
SVP Corporate Development
Centro
President & Founder
Thinknear by Telenav
Moderator: 
Webinar Sponsor:
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Tuesday, October 1, 2013 - 2:00pm EDT

Three quarters of mobile consumers surveyed in eight countries would allow their location to be used by brands. Further data from the USA results indicate that social media web site ads are ineffective with 71% responding that they were “not at all likely” or only “somewhat likely” to engage. These and dozens of additional findings from an original consumer survey conducted by Millward Brown for mBlox will be presented, dissected and explored for value.

Speakers: 
VP of Marketing
mBlox
Product Marketing Manager
mBlox
Moderator: 
Webinar Sponsor:
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Thursday, September 5, 2013 - 2:00pm EDT

Join guest speakers Fatemeh Khatibloo, Senior Analyst at Forrester Research, Inc.  and Eric Newman, VP of Products & Marketing at Digby as they discuss how to craft a location-based marketing privacy policy that allows you to contextually engage your customers while protecting their personal data.  Our guest speakers will show how Loyalty, Transparency, Accountability and Value-Add Services add up to the perfect privacy-friendly mobile application and provide you with best practices to making it happen.

Speakers: 
Senior Analyst
Forrester Research, Inc.
Vice President, Products and Marketing
Digby
Moderator: 
Webinar Sponsor:
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Wednesday, August 21, 2013 - 2:00pm EDT

The MMA will host a discussion of the Network Advertising Initiative's recently released Mobile Application Code, which extends the NAI's self-regulatory program into the mobile advertising ecosystem. The discussion will be led by Anthony Prestia, NAI counsel responsible for the development of the NAI mobile compliance program, and Alan Chapell, MMA Privacy Committee Co-Chair and NAI Board Member.

Speakers: 
Associate Counsel, Policy & Technology
NAI
President
Chapell & Associates
Moderator: 
VP of Industry Programs
MMA Global
Webinar Partner:
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Wednesday, August 14, 2013 - 2:00pm EDT

With consumer’s use of mobile devices increasing exponentially, brand advertisers can’t afford to be absent from the medium. In turn, media owners need to ensure they are creating mobile advertising vehicles that support advertiser’s goals. In this web seminar, we’ll cover everything you need to know to tap into the brand advertising opportunity on mobile devices, including:

Speakers: 
Senior Product Manager
Nielsen
Moderator: 
Webinar Sponsor:
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Thursday, August 8, 2013 - 2:00pm EDT

The tablet advertising landscape is rife with potential, which is why VivaKi’s Pool team, along with 26 advertisers and publishers, spent 14 months with 20 million consumers (nearly one-third of all tablet users) to find the best ways to advertise on this emerging platform. In the process, the team studied 130 tablet ad executions and conducted an amount of unprecedented research in the space.

Speakers: 
SVP, Research Director
Starcom MediaVest Group
Vice President, Innovations Director
VivaKi
Moderator: 
Webinar Sponsor:
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Thursday, August 1, 2013 - 2:00pm EDT

The MMA location committee was established to give advertisers and their agency and media partners the confidence to invest their ad dollars into a growing new category of mobile ad products and services. This webinar will provide all participants with an overview of the primary activities that the committee is undertaking, including:

Speakers: 
CMO
GroundTruth
Head of Data Strategy
Ericsson Emodo
Moderator: 
VP of Industry Programs
MMA Global
Webinar Partner:
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Wednesday, July 10, 2013 - 2:00pm EDT

Unlocking the power of mobile messaging presents companies with a worthwhile challenge. The mobile channels – SMS, IVR, Push, Twitter, Facebook, Passbook – return significantly more value when integrated across Marketing, Sales, Communications, Support and Operations. Seamlessly developing this requisite integration, however, requires the tactical coordination of ESPs, CRMs, traditional agencies, specialist agencies and specialist technology companies.

Speakers: 
Head of Strategy
Waterfall
Moderator: 
Webinar Partner:
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Tuesday, July 2, 2013 - 3:00pm EDT

As more consumers migrate their online activities to mobile devices, the challenge for brands is to not just be mobile, but to own more “mobile shelf space” than their competitors.  While the knee-jerk reaction is to focus solely on app development, apps are just one part of a solid mobile marketing strategy.  

Speakers: 
Vice President, Mobile Products
ExactTarget Marketing Cloud
Moderator: 
Webinar Sponsor:
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Wednesday, June 19, 2013 - 2:00pm EDT

As an increasing number of sports organizations embrace the power of digital channels to engage with their fans, they are beginning to unlock the potential to communicate in a new way with each of their fans and sponsors. Whether it be social, SMS, application or mobile web -- brands are collecting a wealth of information about each individual fan. The challenge of getting someone to talk about a team/brand has evolved into how can you effectively collect and target your most loyal and passionate fans?

Speakers: 
Vice President of Marketing
Phizzle
VP
IMG Media
Moderator: 
Webinar Partner:
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Thursday, June 13, 2013 - 3:00pm EDT

Designed for the mobile community who were unable to attend this year’s MMA Forum New York (and as a useful summary for those that did) we asked three of our members to join us as we identify and discuss the key take-aways from the May 8-10th event.  But, perhaps even more importantly, we ask what surprised them and which conversations at the event are most likely to prompt change, not just for their own business, but for the industry at large.

Speakers: 
Executive Chairman
Archer Mobile
CEO
ePrize
Managing Director, Strategy and Development
The Path to Purchase Institute
Moderator: 
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Tuesday, June 11, 2013 - 2:00pm EDT

Consider this: Mobile marketing contributed $139 Billion to U.S. economy in 2012 and that number is set to rise to $400 Billion by 2015.

Speakers: 
CEO
MMA Global
Principal, mlightenment
Adjunct Professor of Marketing, Columbia University
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Wednesday, June 5, 2013 - 2:00pm EDT

Protecting the privacy rights of users and continuing to deliver transparency and control is critical to any business. When privacy is breached, this not only affects business operations but more importantly, your end-users and their trust in you. In this new era of mobile in which customer data powers everything down the value chain, it's your responsibility to understand customer privacy and data protection.

Speakers: 
Director of Product Marketing
TRUSTe
Senior Product Marketing Manager
Marketo
Moderator: 
Webinar Sponsor:
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Tuesday, June 4, 2013 - 2:00pm EDT

While mobile marketers have become very adept at utilizing the power, reach, and momentum of the mobile device to drive product interest and inquiries, conversion to purchases has lagged far behind.  Challenges such as checkout integration, mobile site optimization, and wallet adoption and acceptance have proved significant barriers to driving more prolific product purchases on mobile devices.  This is evidenced by the fact that the click-to-purchase conversion rate for the desktop is four times higher than that on mobile devices.

Speakers: 
Founder & Chief Revenue Officer
Billeo Inc.
Moderator: 
Webinar Partner:
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Thursday, May 16, 2013 - 2:00pm EDT

With many years working closely with MMA members representing brand marketers, media agencies, publishers, networks and technology enablers, in addition to his own experience across the mobile ecosystem, Michael Becker will share his insight on what has allowed many MMA members to sustain a remarkably consistent competitive edge and how other companies can apply this best practice. Key topics to be discussed will include:

Speakers: 
Co-Founder and Chief Executive Officer
FunMobility
Moderator: 
Webinar Partner:
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Thursday, May 16, 2013 - 2:00pm EDT

As you grow and build your audience-base, the focus on privacy management and consumer privacy becomes critical to your organization. Privacy management is equally important with the growth of mobile applications and digital editions.

Hear experts, Robin Andruss, Director of Privacy Solutions at TRUSTe, and Vicki Ryan, Head of Marketing for Pinsight Media+ mobile advertising at Sprint, as they share insights on how to best manage your customer privacy, while increasing trust among customers.

This is a must-attend webcast for Marketers! Attend and learn: 

Speakers: 
Head of Marketing, Pinsight Media+ Mobile Advertising
Sprint New Ventures
Director of Privacy Solutions
TRUSTe
Moderator: 
Webinar Sponsor:
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