Ann is TikTok's Head of Product Marketing, overseeing Measurement, Identity & Privacy. Prior to TikTok, Ann held leadership positions in Measurement and Analytics at both Meta and LinkedIn. She began her career on the brand side with roles at both Sephora and Liberty Mutual.

At TikTok, Ann most recently spearheaded efforts to bring to market a new generation of solutions that enable advertisers to understand the holistic impact of TikTok. Her measurement and performance expertise steered strategic direction to build reporting and measurement solutions to demonstrate the full funnel impact of TikTok ads across all sales channels capturing the value of paid, organic and earned touchpoints.

As TikTok's ads ecosystem evolves, Ann and team are driving efforts to support the overall TikTok community to make good business decisions on platform and beyond.