M.V.S. Murthy | MMA Global
M.V.S. Murthy
Head – Marketing, Digital and Corporate Communication
Tata Asset Management Limited

22 years of work ex to boot. In these years journeyed through Advertising, Digital Advertising, Banking, General Insurance, Broking and Mutual Funds. Have set up and exited an Enterprise Collaboration Start-Up, WorkApps. As a marketer I straddle communication, customer experience, setting up alternate channels for generating revenues. Run my shop with 3 explicitly stated goals, across the organisation, the marketing team is:-

- Our job is to take the inside out and get the outside in

- We are a Content Factory Driven by Data

- We build the brand focussing on the 3 Vs – Voice, Video and Vernacular.