Deepak Sonpar is a distinguished media professional with nearly 18 years of experience shaping high-impact media and communication strategies. As Managing Partner at EssenceMediacom, he leads the Procter & Gamble account for the Indian sub-continent, driving significant brand and revenue growth.  

His career spans dynamic sectors such as Telecom, Auto, and CPG, with a proven track record in digital and integrated marketing, media buying, and data analytics. Renowned for his strategic vision, Deepak has earned over 100 awards, including Cannes Media Lions and Global Golds, and serves as a respected jury member at industry awards. His leadership in campaigns like '#ShareTheLoad' and '#TheMissingChapter' exemplifies his expertise in brand building and consumer engagement.