Thanh Anh is the Head of Country Marketing at Grab, where she leads the development of marketing strategies, social impact initiatives, media planning, and the enhancement of marketing capabilities within Grab’s team. Thanh Anh joined Grab following a decade of experience in the FMCG industry, where she honed her expertise in brand building, channel development, and customer engagement across various categories. Her previous roles include leading Global Innovation for the Japan & North Asia E-commerce market and serving as the Lead of Channel and Categories for Unilever. Thanh Anh offers deep insights into Vietnamese consumer behavior, a vast network of commercial merchants, and extensive marketing expertise across multiple domains.

Thanh Anh is also deeply committed to behavior change initiatives. She was a driving force behind the hand-washing campaign in collaboration with Vietnam’s Ministry of Health, which successfully encouraged 26 million rural children to adopt essential hygiene habits. Additionally, she created the viral hand-washing dance, now a daily exercise in all Vietnamese schools from kindergarten to elementary levels. Recently, her team has been the driving force behind several programs of Digital Transformation for SMB and farmers in Vietnam.

Under Thanh Anh's leadership, Grab earned several top industry accolades, including BRAND OF THE YEAR and PUBLISHER OF THE YEAR in 2023.

In 2022, Thanh Anh was recognized as one of Vietnam’s top 10 leaders with the prestigious Kotlet Impact Award for Excellent Marketing Leadership. Furthermore, she has served as a jury member for several renowned marketing competitions, including the MMA SMARTIES, YouTubeWorks Awards, and Vietnam Young Lions, under the auspices of Cannes Lions.