Thanh Anh is Head of Country Marketing, responsible for developing marketing strategy, social impact agenda, media strategy and building marketing capability for Grab's marketers. Thanh Anh joined Grab as a 10-year veteran in FMCG industry, with experience in brand building, channel development and customer development for a variety of categories in the industry. Her most recent role was leading Global Innovation for Japan & North Asia E-commerce market for Unilever. Thanh Anh brings with her a deep understanding about Vietnamese consumers, commercial merchants network beside marketing expertise from different areas.
Thanh Anh also has a special passion behind behavior-change-program. She was among the key persons behind the hand-washing-program together with Vietnam's Ministry of Health which helped 26 million rural children to adopt hygiene habits. She is the creator of the viral hand-washing dance which becomes the daily exercise of all schools in Vietnam from kindergarten to elementary. Recently she worked on the Anxiety-free program for Japanese men with the goal to reduce suicidal rate in Japan.