Craig leads the Global Strategic Excellence practice for McCann Worldgroup. His remit covers thought leadership and tool development; our global effectiveness practice; training and mentoring initiatives; and a “strategist at large” function in which he helps tackle opportunities, challenges, and just plain old tricky complicated difficult things across the global network.
He’s also been studying Cannes as a “database” of the world’s most creative ideas for the last dozen years. And gives tours of the work in the Palais every year. Look him up if you’re in town in June.

As an autistic person diagnosed late in life, he’s active in our neurodiversity and our DEI community.

He was previously the Global Strategy Lead for the MW engagement with The Coca-Cola Company for a decade.

Most of his career has focused on global brands. He’s a published photographer who never goes anywhere (anywhere!) without a camera.

If you want to hear about CrossFit for an hour or three, well, just ask him.