Thanh Nguyen started her media career at Taylor Nelson Sofres (Kantar Media Vietnam) when TV ratings mesurement was first established in Vietnam in 1999. 

A veteran of the digital advertising industry with over 25 years of experience. Thanh Nguyen brings a wealth of expertise, leadership roles from top global media, entertainment, tech industry ranging from media research at Kantar, ads measurement &optimization at Integral Ad Science, programmatic buying, DSP, SSP, Publishers, social platforms. She experienced different company cultures from US, China, Japan, Singapore, working with diversified team from SEA, APAC and Global.

Premium content production on CTV/OTT at VieChannel, VIEON, being Deputy Managing Director at ADT to produce premium content. General Manager at EssenceMediaCom in 7 years to handle P&G, Vinamilk, Masan, Fonterra, Bayer, Akzonobel, Wrigley, Shell, Dell, Sony, Mernarini, Diageo and more. Being a Commercial Director at DatVietVAC, Business Director at Dentsu Aegis Network. 

Working with mobile short form video, social commerce platform, creator community network as Country Lead of Client Partner at Bytedance/TikTok from early dates entering in Vietnam.

Country Head at JOYY/SHOPLINE in providing omni-channel, social commerce, livestreaming, point-of-sales to sell products or services around the world, a full-featured platform including online store opening, seamless O2O, retail POS systems, ads business, logistics and supply chain to empower merchants to succeed in retail omnichannel and crossborder commerce.