Graeme Read | MMA
Graeme Read
Chief Strategy Officer
Hello Health Group

Graeme’s passion for life-changing ideas that improve the health of humanity is driven by a commitment to help Health & Wellness brands and businesses play a meaningful role in people's lives.

He has built a rewarding career in the life science, health & wellness industries in sales & marketing and advertising & communications. Graeme has deep APAC & EMEA experience having held senior regional and global positions, client and agency-side, in Singapore, China, India, UK, Australia and NZ.

Graeme’s role at Hello Health Group is to lead strategic partnerships with regional and local clients, providing innovative solutions to their business and marketing challenges, by helping them to unlock opportunities to provide a guided experience at critical moments of care throughout the consumer’s health and wellness journey.

Graeme brings with him a wealth of experience across Pharma, Consumer Health, Nutrition, Nutraceuticals, Medical Devices, Diagnostics, Healthcare Services, MedTech, Vaccines and Natural Remedies, as well behavioural change programs in Social Marketing & Public Health.

In his previous roles as Chief Strategy Officer APAC and Director of Strategic Planning EMEA for McCann Health, Graeme established strategic planning as a discipline across the APAC and EMEA regions, building a team of world-class strategic planners and leading strategic planning across key global and regional clients. He brought analysis and insight to sharpen the agency’s strategic thinking and creative work that was instrumental to significant global and regional new business wins.

As President Asia Pacific for McCann Health, Graeme was a member of the Global Leadership Team as well as leading a team of 600 professionals across 12 offices in Japan, China, Korea, Singapore, Philippines, India and Australia.

With a unique point of view on Wellness, Aging, Digital Health, the Evolving role of the HCP, and the Empowered Health Consumer, he conducts workshops and training programs, presents at regional and international conferences, and teaches at academic institutions.



Hello Health Group is a leading Digital Health company in Asia focusing on the development of medically reviewed, relevant and engaging health & wellness information platforms and services in local languages.

Our mission is to lead Asia in the democratisation of health & wellness knowledge, empowering millions of consumers and patients to make more informed decisions and to live healthier and happier lives.

With over 30 million unique monthly users, 81% organic, 60 million monthly page views, 12m social media followers and over 100,000 pieces of published content in 9 languages, Hello Health Group is the clear leader in health & wellness content development to drive consumer & patient engagement.

We empower and engage consumers and patients across 9 markets with their health, with their healthcare professional and unlock opportunities for our clients to provide a guided experience at critical moments of care throughout their entire health and wellness journey.

Our client partners include the largest brands in global consumer health, pharma, healthcare providers and insurance in Asia.