From September 2022 Mr Hiep Hoang-Dao starts running his venture as CEO of ARENA Management & Service (AMS), operating resort & entertainment complexes Panorama in Nha Trang, and The Arena in Cam Ranh, with the commitment to leverage the new, engaging experience at these famous tourism destinations.
In the last over 25 years, Mr Hiep has held different advertising, marketing, and leadership positions for successful corporations and brands in Vietnam and the South-East Asia region.
Prior to leading AMS, he was Director of Communication & Marketing Services at Nestle Vietnam.
His career in the business of beer & beverage was highlighted with his tenures as Deputy General Director, Marketing of SABECO / Saigon Beer - Alcohol – Beverage Corporation as well as Chairman of the Board at Beer Eastern JSC, and before that as Regional Marketing Director at the Carlsberg Group in Vietnam, Laos, Cambodia, Myanmar, and Thailand.
Mr Hiep is also known by his advertising career of leading Saatchi & Saatchi and MSL, creative & communication agencies of the Publicis Groupe in the Vietnam market.
He started in 1995 in design & construction as an exterior-interior designer and co-founder of a design studio and a woodworking joinery factory.