Jerry Daykin | MMA Global

Jerry Daykin

Jerry Daykin
Global Head of Media Partnerships
Diageo

Jerry was appointed to lead and strengthen Diageo's relationships with a range of key global media partners, joining their global Centre of Digital Excellence and supporting their wider digital transformation drive. He leads their bold new approach to digital media, focussed on creating a trusted space in which their brands can confidently activate. Prior to that Jerry was leading global partnerships agency-side at Carat, working with a number of clients but in particular the Cadbury/Mondelez business where he previously led social media marketing on the client side. He's a regular writer and blogger with contributions to WARC, The Drum, The Guardian and his own active LinkedIn blog which aims to bring some Digital Sense back to marketing discussions.