Born in Tunis and raised on three different continents, I began my career by joining a small communication agency in Tunisia. I then gained diverse experiences, including an internship at a bank and employment at a video game company called "DigitalMania." I returned to agency life when I received an opportunity with McCann, and for the following four years, I've worked across various agency domains, including creative, digital, and media agencies.

During my tenure at Mindshare, I served on the Client Leadership team, where I contributed to strategy development, creative content development and closely monitored market trends. I've had the opportunity to work with a broad spectrum of the agency's clients, gaining valuable experience in Retail, Telecommunications, and FMCG communication.

Currently, I hold the role of Senior Growth Marketing Manager for the Middle East North Africa & South Asia Subsets region at Spotify while working on global work streams.