Lucas Patricio | MMA Global

Lucas Patricio

Lucas Patricio
Managing Partner and Co-founder
GMD

My relationship with video games began at a very young age. Games have always been my companions in the afternoons while I waited for my mother to return from work, and at that tender age, it never crossed my mind to combine my passion for games with the future job market that awaited me.

However, what started as a hobby evolved into my first job on a local television program in Santos. There, I played, recorded, wrote, and narrated reports on game releases. My career matured, and games continued to be a part of it. As a journalist, I fulfilled the dream of writing for gaming magazines at Editora Tambor, one of the few game-specialized publishers in Brazil at that time. I wrote hundreds of articles for EGM Brasil (later EGW) and Nintendo World magazines, some of which made the cover. I also had the opportunity to undertake international trips.

In 2010, with all the experience I had gained, I founded GMD because I believed it was possible to have a company specializing in video games and make a living doing what I loved. Today, for over 10 years, we have been transforming the entertainment, technology, and gaming industry, creating marketing and content strategies to help companies expand their businesses in Brazil and Latin America (LATAM).

About GMD:
https://www.gmd.digital/

We are the gaming agency with 12 years of experience in Brazil and Latin America. Specializing in games and esports, we serve international game publishers, entertainment-focused companies, and non-endemic agencies and brands interested in being part of our universe through actions, digital campaigns, in-game activations, or partnerships with influencers and industry brands.

GMD has offices in Brazil and Mexico, with a presence throughout Latin America and a team of over 60 gaming and esports specialists, serving clients such as Bandai Namco, Blizzard, Garena, HyperX, Kingston, NVIDIA, Ubisoft, Warner Bros, Xbox, among others.