Marion Micoud | MMA Global

Marion Micoud

Marion Micoud
Managing Director
CBA Design Asia & Greater China

CBA is a strategic branding design agency Asia office, part of WPP group.

15 years’ experience from product development in luxury industry in Europe to setting up strategic branding agency in Asia.
Her expertise covers: brand strategy and identity (architecture, positioning, brand creation, rebrand, visual identity system), packaging design (2D graphics and 3D structure), brand experience (communication, digital, retail and activation), naming and innovation.
Marion holds an MBA degree in Luxury Brand Marketing and Certificate of Management of Excellence from Harvard Business School where she completed courses from 2018 to 2020 on Authentic Leader Development, Behavioral Economics (understanding and shaping customer and employee behavior) and Reimagining Strategy (applying design thinking to your organization). She is native French and fluent in English, Spanish and Russian.
Brands she worked for: 
Jean Paul Gaultier, Christian Dior, Givenchy, Maxime Simoens. 
Key clients she partnered with: 
Unilever, Nestle, Procter & Gamble, Johnson & Johnson, Kimberly-Clark, Clarins, Mondelēz, Wipro, Danone, Pepsi Suntory, Betadine, Dole, Ferrero, Savencia, Godfrey Philip Morris, Pernod Ricard, Heineken, AbinBev, Vinamilk, Acecook, Nutifood, Green’s Australia, Petbarn, Real Pet Food, Brittania, Marico, ITC.
40 under 40 from Campaign Asia 2023