Nic worked for a decade at Cannes Lions where he received an informal education in commercial creativity by absorbing the best work from around the world. He was then pulled by the riptide of the Creator Economy to Whalar where he has helped the agency win Creator Agency of the Year (Adweek), Agency of the Year (The Streamy's) and Top 100 Best Workplaces for Innovators (Fast Company) in 2022. As Senior Marketing Manager he has ambitions on making creator-led marketing a force to be respected and reckoned with.