Sujatha Mamidibathula serves as Senior Vice President of SMB Growth Team at NBCUniversal Advertising & Partnerships where she enables small and medium sized businesses as well as independent ad agencies to advertise across NBCUniversal’s portfolio. The SMB Growth Team was established to provide more seamless access for smaller businesses to transact with NBCUniversal through direct managed services, programmatic, and self-serve performance marketing solutions through Universal Ads. Prior to joining NBCUniversal, Sujatha spent two decades building the SMB advertising business at Google, Snap, and TikTok. Most recently, she led the SMB Growth Team for TikTok in the Americas region and served as the Head of Global Scaled Sales at Snap. Sujatha spent 15 years at Google, serving in various roles across sales, operations, and strategy, where she advanced the company’s SMB advertising business model. Sujatha was born and raised in India, where she graduated with a degree in Business and Economics from Ambedkar University. She currently resides in Santa Monica, California with her husband and two children.