With over 20 years of experience in the emerging and immersive tech industry, I am a futurist who is passionate about how technology impacts communications and business. I am currently a strategic advisor with Parallax Labs | Blippar.

As a strategic advisor, I partner with clients across various sectors and markets to design and execute growth strategies, optimise commerce platforms, and enhance customer engagement. Key impact areas in my current role have been around working with enterprise markets using Immersive tech (MR) across Learning and development programs | training | re-skilling around emergency safety | Mental health | manufacturing workflows and deployments across UK |Korea India aside to consumer markets in Middle East with webXR deployments | LLM creator tools with Blippar & some some larger Hardware partnerships in global markets . Some of my recent projects include launching the world's first Gen AI-enabled XR visual search engine with Blippar, I also serve as a visiting faculty at NID and MICA, where I share my insights and expertise on XR and digital products with the next generation of leaders and innovators.