With 8+ years in the field of Activation, New Media and Alliances, Peeyush has successfully led Unilever India Activation especially Food, Skin and Household Care. During this long stint , Peeyush was instrumental in creating multiple Brand assets and Media Innovation for multiple brands. He was part of several Micro Marketing Initiative happened all over India. He did conceptualize and execute first of it’s kind of alliances for Unilever India which won accolades Activation being his core strength resulted in winning consecutive EMVIES (one of the prestigious Media Award in India) 3 years in a row. Currently, he is leading Emerging Class Consumer business in Vietnam where he is leading conversations to create alternate solutions for the brands on New Media like Mobile.