

Born and raised in Germany, Benjamin is a seasoned & award-winning marketing professional focusing on driving mobile/digital programs in corporate environments. After leading the digital marketing portfolio at Yum! Brands for KFC Africa and Digital, Media, CRM & the Delivery Business for KFC Germany he is currently the Head of Digital Marketing and CRM at Abbott Diabetes Care Germany based in Wiesbaden. Before this, he helped to stablish the digital function and strategy at Vodacom South Africa where he led the digital marketing and sales teams until joining Yum! Brands in 2014. Before e relocating to South Africa in 2007 he worked in mobile content and strategy for the Bertelsmann Group in Hamburg, Germany. He loves his family, traveling, and soccer.
Benjamin was named “Best Marketer 2018” at the 2018 IAB Bookmarks.