With over 20 years of experience in sales and marketing, he is Sri Lanka's most internationally and locally awarded marketer and currently serves as Vice President, dentsu communications at dentsu. He was previously the A/Director—Digital Strategy at GroupM Sri Lanka and the "Head of Digital" for Team Unilever and Mindshare. Among the 110 plus awards he has won, he’s the only person to be part of six Effie GOLD-winning teams, all of which were incidentally driven digitally. His campaigns have resulted in a converted "WARC media GOLD" and "MMA Smarties GOLD," which are the two most significant global marketing achievements to date for Sri Lanka. He has also served on jury panels for The Drum Awards, Cresta, Effies, NYF Advertising Awards, MMA Smarties, Dragons of Asia, and WINA World Independent Advertising Awards. In over seven years, his lectures have aided over 5,500 students and business owners in adopting digital media marketing. He is the most widely published digital marketing thought leader in Sri Lanka, with many of his articles appearing in the world's most prestigious publications. With over 400 articles, lectures, conference appearances, and a few quotes under his belt, he has become one of the industry's most followed thought leaders.