Devrim Melek steers OSN’s strategic direction, guided by almost over two decades of experience and leveraging deep sectoral insights and market expertise. She is dedicated to driving OSN’s competitive edge in the region, identifying customer needs, designing solutions and enhancing capabilities. Previous to her role as Senior Vice President, Strategy, Melek was Vice President, Marketing Strategy at OSN.

Committed to driving strategic change to bolster business growth and brand dominance, Melek’s mix of creative expertise and ability to interpret and forecast market trends has helped her achieve tangible growth for OSN.

Melek joined OSN from Turk Telekom, where she launched the IPTV and OTT business and reshaped the customer experience through a new proposition strategy and creative storytelling.

Previously, she spent 14 years at Digiturk, Turkish satellite Pay TV provider and leading brand of beIN Media Group where she redefined the user experience, increasing market share through new channel propositions and the development of insight based, differentiated products and services.

Melek holds a Master of Science in Fluid Dynamics from Istanbul University.